Consumer-level unmanned aerial vehicle market outbreak resistance

Consumer-level drones have recently led to technological dominance. From the general to send Express to Feng to borrow his proposal, and even some people say that Bill Gates for the first time to buy an Apple phone, is to use it to play Chinese-made drones, can say that the drone caught too many eyeballs. And in the field of consumer-level unmanned aerial vehicles, Chinese enterprises have already walked in the forefront of the world. Unmanned aerial vehicles in the aerial shoot, the delivery of the application of the eyes, but the relevant air traffic control rules, industry standards and technical issues to be resolved, the consumer-level unmanned aerial vehicle market to explode still have difficulties.

Situation：

Unmanned aerial vehicles move towards consumer market

Military drones have been secretly developed in many countries for years. Military drones can fly high-altitude, high speed, high mobility, long flights, but also perform reconnaissance, communications relay and precision attacks, such as the science fiction film "Star Trek", the Hero control and take out the solar cell UAV, according to the story that it has been flying for 10 years.

In recent years, mysterious drones have begun to move towards the consumer market. The great Xinjiang Innovation established in 2006 became the first domestic enterprise to enter the consumer market of unmanned aerial vehicles. On the eve of the Spring Festival, Feng's proposal also let the big Xinjiang thoroughly fire a. Before, no matter is the domestic "where does Daddy Go", "China on the tip of the tongue", or Japan and South Korea's several major categories of comprehensive arts, or even foreign "God shield Agent", "smart looking Fierce", "Modern Family" and other hit American drama, have a large Xinjiang unmanned aerial show and complete many aerial shots.

Today, the domestic consumer-level unmanned aircraft market also ushered in many players, excluding billion airlines, flying, with wireless keyboard and mouse started the Rapoo technology and Zero Intelligence technology company, launched a consumer-level unmanned aircraft at the beginning of the year. In addition, millet, Tencent and other giants have also laid out the field of unmanned aircraft. Millet bought a team called the Flying Rice Unmanned aircraft research and development, and Tencent is with the military unmanned aircraft has been doing nine star technology cooperation, the launch of a four-rotor unmanned aircraft.

Overseas remains its main market

In the view of Xinjiang, the consumer-level unmanned aerial vehicle market comes from the unmanned aerial vehicle market created by the great Xinjiang. The Xinjiang side pointed out that in the past a long time, the multi-rotor aircraft has been defined as toys, model aircraft, until 2013, the introduction of the Djiphantom unmanned aircraft, with GoPro motion camera for aerial photography, the four-rotor aircraft market situation has changed dramatically.

Big Xinjiang public relations director Shaojian introduced, the big Xinjiang unmanned aerial vehicle occupies the global civilian small UAV market approximately 50% the share, 2014 the Xinjiang 80% products are sold abroad. Shaojian said that the foreign life entertainment mode, consumption concept than domestic to be relatively leading, the market demand is even greater, until 2013, 2014, consumer-level unmanned aircraft began to rise in the domestic market.

Billion airlines strategic cooperation director Li Zhiyuan also told reporters, "Although billion airlines is the earliest for the domestic market, but the current from overseas orders higher, 2015 billion airlines will also aggravate the development of overseas markets." It is reported that billion airlines flagship pure mobile phone app remote control, can greatly reduce the use of the threshold of consumers. In Li Zhiyuan's view, as the cost of the future continues to decline, as well as domestic consumption concepts continue to change, domestic will also usher in a larger market.

In the model Fan Qian view, because the domestic drone policy has not been set, coupled with the current unmanned aerial vehicle sales volume is small, the cost is not down, unmanned aircraft in the country will not be too rapid popularization. "At present, a UAV is priced at thousands of yuan, and not so many people are accustomed to spending a lot of money on a ' toy '."

Dilemma：

Drone flight is not safe.

In the consumer market acceptance, the UAV also brings a lot of problems, sometimes there will be improper operation or machine failure and other factors caused the drone fell down, the industry commonly known as "fried Machine." In some drone enthusiasts forums, journalists have seen incidents of drone bombing, drone strikes on buildings or injuries to innocent people. It is reported that in 2013, a remote control UAV entered the capital airport, resulting in more than 10 flights delayed, and finally 4 people involved in the legal treatment. In January this year, TIME reported that a Mexican supermarket parking near the California State border had an accidental crash of an unmanned aircraft carrying 6.6 pounds of meth, a drone or a new drug-trafficking gimmick.

Shaojian also admitted to reporters that the safety of consumer-level drones is worth exploring in the industry. According to its introduction, the current UAV products do not form industry standards, the industry level is uneven, the frequency of unmanned aerial vehicles, interaction and control does not have uniform provisions. Xinjiang is also actively cooperating with the Ministry of Industry and other departments to develop relevant industrial standards and management norms.

Shaojian also said that in order to ensure flight safety, the great Xinjiang unmanned aerial vehicles have a ban on the parameters set, in the civil aviation system registered more than 10,000 airports and the government imposed no-fly zone, the great Xinjiang unmanned aerial vehicle can only fly to 1.2-meter height. In addition, the great Xinjiang is also set up to limit the Cross-border flight. Notably, after the January 26 invasion of the White House, the great Xinjiang also issued firmware upgrades, the White House 25 kilometers to increase the no-fly zone.

Regularization management still can't keep up.

In the drone sector, current management policies have not been followed. According to the reporter from billion airlines, Xinjiang, flying, such as unmanned aircraft manufacturers understand that the current consumer-level unmanned aerial vehicle products are referred to the "Civil unmanned aerial vehicle System driver management interim provisions" to arrange. Currently, the default rule in the industry is that a miniature UAV with a weight of less than 7kg does not have a license to fly within the range of line-of-sight; But these regulations are the old rules, mainly for model aircraft. Now drones can actually fly to kilometers, and the related management is still in the blank.

Billion airlines, the people of Xinjiang are believed that the future of unmanned aircraft control will be mainly concentrated in the commercial applications of unmanned aerial vehicles. Shaojian also told reporters, the Xinjiang also hope that the industry safety management standards as soon as possible. In technology, the Xinjiang has done the identification of the UAV, each has the identification code, each flight parameters, height, location will form records, all data records are confidential, will not involve the user's privacy.

Billion airlines said that in response to the possible crimes of the drone, the Public security Department has also begun to deploy, trying to use a larger UAV to complete the tracking of the problem model.

Qian that, in management, the UAV and model aircraft should be different. "Model aircraft general flight altitude is only hundreds of meters, and the multi-rotor UAV can reach more than kilometer, affect navigation", in Qian View, the UAV for real-name management will become the future direction of supervision.

Prospects：

Flight application process will be introduced

Prior to this, Taobao teamed up with the use of unmanned aircraft delivery courier quickly was officially stopped. The director of China's Civil Aviation Administration, Eric Li, said the drone's manufacturing and commercial express shipments required flight verification. The UAV can send express to conduct airworthiness certification, to test its safety, reliability, can not cause significant loss of human life and property. "The Civil Aviation Authority is working to strengthen the airworthiness capacity building, the introduction of unmanned aircraft operational requirements, and to formulate relevant industrial policies." Li said.

A number of navigation experts told reporters that the flight supervision of unmanned aerial vehicles, in the current low level has not yet opened the domestic still in a relatively vague stage. According to the China Civil Aviation Authority issued June 26, 2009, "Civil UAV air traffic management measures", organizations to carry out civilian drone activities units and individuals should apply for the establishment and use of airspace, the management of flight activities and air traffic services. This means that civilian drone flight should be included in the category of general aviation, but no one to carry out day-to-day flights, exactly what needs to go through the approval process is not clear.

"At present, the Civil Aviation Division of unmanned aircraft into ' micro, light, small, large '

Four types, the management of various UAV pilots in isolation and fusion airspace is explained, and on April 30, 2014, the quality management of unmanned aerial vehicles operating beyond the scope of the line-of-sight in the isolated airspace to the AOPA (China Aircraft Owners and Drivers Association) was delivered. "Ziqi, an expert member of China Air Transport Association, said. Aopa An insider told reporters that the current process of drone flight applications are being developed, is expected to be introduced this year.

In the United States, this February, the Federal Aviation Administration (FAA) issued a draft drone usage rules, the use of commercial drones is regulated, which applies to small unmanned aircraft weighing under 55 lbs (25 kilograms), and drones are limited to the maximum height of 500 feet (150 meters), And the ban on flights near the airport, outside the body can not be hanging parcels, commercial unmanned aircraft operators through the FAA Aviation Knowledge test and the U.S. Federal Transport Safety Agency (TSA) security Audit, the current draft has been open to public advice, is expected to be completed in the future years legislation.

View：

Differing development expectations

It is noteworthy that, due to the current technical constraints, the maximum length of the drone is relatively short. In addition, according to the battery capacity and load constraints, the current market of various consumer-level unmanned aerial vehicles generally in 10-30 minutes between the time.

In the industry market application, the UAV is considered the foreground is huge. In Li Zhiyuan's view, industry applications are not sensitive to the price of drones, unmanned aerial vehicles can be used in film and television play, but also on highways, railways, high-voltage wire and oil and gas pipelines and other important public facilities patrol, low altitude agricultural monitoring, plant protection, crop production and other ancillary pollination, can also be used for courier company Transit between the goods distribution. Billion airlines even for the use of consumer-level drones to come up with more scenarios, such as the virtual reality device allows users to view the eagle, using drones to restore the real air combat games and so on.

The big Xinjiang side thinks, the superiority of the Xinjiang is aerial image system. In the next few years, the frontier is to continue to develop new products and expand the market, on the other hand will build "open Source SDK Developer Service Platform", and ultimately let the UAV support more industry applications.

Different organizations also have different views on the future of the UAV market. In the next decade, the world's drone market will reach $67.3 billion trillion, about 35.6 billion dollars will be spent on drone production, and $28.7 billion for technology research and experimental design and maintenance services of about $3 billion, according to an analysis published in the US Aviation and Space Technology Weekly report. But Deloitte is of the view that the consumer-level UAV is very light, the battery provides energy, most of the short radius of the fly has limited its application in the industry, and its industry regulation is not clear, unmanned aircraft is difficult to become a global mass market, to millions of levels of sales.