"Consumer Market Development Report 2014" published by the Institute of Commerce

Zhao, director of the Consumer Economics Research Department of the Ministry of Commerce, told the Daily Economic news reporter that China's consumption will be transformed from a policy-stimulating development model to an endogenous growth model, with consumption growth entering a deceleration shift period. Among them, information consumption will become the biggest bright spot of consumption this year, the growth rate is expected to exceed 20%.

The report said that the 2014 economic work focus on structural and stable growth, the annual economy will continue the rapid growth trend, consumption will not produce a clear positive, and will not have a serious drag. The high speed economic growth will inevitably bring about the second high-speed growth of consumption. Ultimately, the contribution to GDP this year will hardly exceed investment.

Zhao Analysis said that because of the difficulty of tax growth, it is difficult to continue the past consumption of direct subsidy policy, consumption growth depends mainly on endogenous dynamic support.

The report considers endogenous dynamics to be embodied in two areas, one on the improvement of the quality of life as a result of higher income levels, and the other is the consumption of the new population as a result of the implementation of the separate two-child policy.

"This year's replacement is still the main driving force in consumer electronics." With the development of new urbanization, commercial housing and security houses have come into the market, home appliances as an important supporting housing, will produce strong rigid demand. "Zhao said.

in the middle of the introduction of the "eight regulations", such as a series of austerity policy background, the high-end consumer market overall growth slowed, including high-end catering market seriously frustrated.

The Ministry of Commerce reported that the overall trend of high-end consumer market will continue to remain low, high-end catering into the operating structure adjustment phase, high-end tobacco and alcohol consumption will continue to slump, luxury consumption began to enter the "hidden consumption" era, and consumption outflow is difficult to change, and may intensify.

This year has been suppressed not only by high-end consumption, but also by the report, which said that this year's car purchases or will sweep through more cities, causing car consumption to hit the "ceiling" of executive power in major one or two-tier cities.

The report predicts that the growth of information consumption far exceeds the average growth rate of total retail sales of consumer goods, and will reach more than 20% per cent, becoming the biggest bright spot for annual consumption and the main engine of consumption growth.

Zhao told reporters that the combination of 4G technology and mobile Internet will radiate the value of trillions of industrial chains, and smart machines and video services will become the focus of development. With the issuance of 4G license plate, the new pattern of industrial chain competition, including operators, terminal equipment manufacturers and software developers, will be further aroused. The construction of Information network and the continuous advance of intelligent city will accelerate the construction of two or three-line city Informatization, and the release of information consuming ability will become a new growth point.

According to the statistics of the National Information Center, the total number of cities in China proposed "intelligent city" in April 2013 has reachedTo 154, the investment is expected to be more than 1.1 trillion yuan. The wisdom of the two or three-line city will start a new wave of information consumption.