Consumer Research Center: Nearly 40% consumers pay attention to Haier washing machine

Cooler weather, washing machine market ushered in the peak consumption, but also coincides with the Mid-Autumn Festival, 11 double Festival, there is a purchase of washing machine intended consumers. In the eyes of consumers, which brand of washing machine is the most trustworthy? A few days ago, the Internet Consumer Research Center (ZDC) released August washing machine Market Analysis report showed that Haier to 37.1% of the proportion of attention to continue to lead the consumer to buy the best choice for washing machine brands. From the results of the report, the brand pattern stability, drum washing machine concern continued to rise to become the August washing machine market two major features. In the brand pattern, the brand this month to remain unchanged, Haier continues to lead the market. The report stressed that the Haier brand's focus on a significant increase in the trend, Haier earlier this month to pay attention to the proportion of 35.2%, after the proportion of the rise, at the end of the month reached 39.3%, up 4.1% from the beginning of the month. At the same time, Haier or washing machine brand Zhong products most enterprises, basic and 第二、三、四、五名 and flat. In this respect, the industry analysis said, near the double section, home appliances market ushered in demand, consumers will certainly continue to pay attention to the brand of trust, in time to start looking at the product, at the same time, this is the best test of the impact of corporate brand indicators. Reporters through the store random interview found that most consumers are "ready to come." Ms. Luan, who works for a foreign company, said: "I have been optimistic about the Haier Crystal drum washing machine, not only the appearance of fashion atmosphere, clothes washed clean, more importantly, it runs up a little voice is not, very suitable for me to the rest of the environment requires very high people use." The report shows that among the top 10 of the highest-paid products, Haier washing machine has a monopoly of five seats, of which three are roller washing machines. According to the report, August 2012 China Washing Machine market, the drum type is still the most consumer-focused washing machine type, the proportion of concern reached 52.7%. Reporter survey found that healthier, cleaner, more comfortable, quieter, more intelligent drum washing machine is the key reason for high popularity. To be favored by many consumers Haier Crystal series drum washing machine as an example, this is known as "change the world impression" of products with static, net, wisdom, flexibility, speed five major functions. Because of the application of the world's leading "s-d plus core frequency conversion" technology, can reach 45 db ultra low Mute effect, this value is not only far below the national standard, but also the current industry can achieve the minimum noise value. "I didn't think it was so quiet, I couldn't feel the washing machine working in the living room." Mr. Zhou was thoroughly conquered by the "quiet" of the Haier Crystal drum washing machine. In the washing machine market ushered in the peak of consumption, the reporter found that many consumers in the purchase of washing machines often asked the question is "which washing machine brand good" and other similar issues. The monthly report on the washing machine market published by ZDC has undoubtedly provided a reference standard for consumers who buy washing machines, and it really reflects the ranking of Chinese consumers on the brand of washing machines.