Consumer Survey: Auto market returns to normal

In the 2009, with the stimulus of macro-policy, China's automobile market exploded. With the structural shift of the 2010 stimulus package, car consumption began to move towards normality/"Caijing National Weekly" to congratulate the Zhengzhou in Henan province.　　At 7 o ' clock in the morning, Chengchen the usual practice of riding electric cars to send children to school, home driving to work. "Driving a child to school is not only to start early, but also to be late for traffic jams." The child was afraid of being criticized, so he refused to let us drive to school.　　"Chengchen said. Chengchen currently works in Dongfeng Nissan Henan Province, the largest authorized Distributor-Henan Wei Jia Group.　　She, a group marketing director, is dealing with a variety of cars every day, but as an ordinary consumer, she does not fully enjoy the convenience of cars for the daily life of the family.　　In recent years, most of the provincial capitals, including Zhengzhou, and important cities have entered the era of traffic congestion, like those in Beijing and Shanghai, and behind this congestion comes the rapid growth of local car ownership. "The traffic situation in Zhengzhou is not optimistic, which directly affects many people's enthusiasm for buying cars." Because rational consumers will think that even if they have a private car, their time efficiency in transportation has not improved significantly.　　"Chengchen said. According to statistics from the National Information Center, auto sales in the two or three-line market increased sharply over first-tier cities in 2009.　　Xu Changming, director of information resources at the National Clearing House, said in the monthly information release meeting of the Beijing Beichen Asian Games Village car market that 800 million people in the two or three-line market had already entered the first high-speed growth period for car consumption.　　According to the National Information Center for the delineation of the market level, the number of thousands of car ownership of more than 20 of the area defined as a primary market, 10 to 20 for the two-tier market, 5 to 10 for the three-level market, thousands of people retain 5 below the four-tier market. Zhengzhou, Wuhan and other central cities are in the rapid growth of the two-tier market.　　These market capacity of the larger two or three-tier market is gradually replacing Shanghai, Beijing and other primary markets, as the main force of China's auto market growth.　　According to the statistical report published by Xinhua International Consulting Co., Ltd., the average growth rate of car sales in the first market has remained at 10% in recent years, while the growth rate of tertiary market has reached more than 20%, showing good growth.　　Along with the domestic first-line City automobile market competition white-hot and the relative saturation, many car companies and car sales companies are set to speed up the two or three-tier market sales network construction. "I'm going to Zhoukou a market meeting later, and there's a Nissan franchise."　　"Chengchen said. According to Chengchen, at present, Henan Wei Jia Group has 17 Dongfeng Nissan Distribution stores, in addition to the Infiniti, Beijing Hyundai, Chrysler and Dodge joint brands, including 6 4S stores, all over the Henan province, all key cities, "the second half there are several 4S stores are planning and construction." "2009 Wei Jia Group's SteamCar sales reached 24,000 vehicles, including Dongfeng Nissan single brand sales of 22,000 vehicles.　　Only from this Henan automobile distribution group's figures, has accounted for 2009 Dongfeng Nissan annual nationwide sales of 4%, directly reflects the two or three-tier market for a car company's market contribution. In the past two years, the levy of fuel tax, the introduction of a series of policy measures, such as the purchase tax on small displacement vehicles with a reduction of 1.6 litres and below, the launching of the "car to the countryside" policy, the "old for new" policy and the implementation of subsidies for new energy vehicles, have produced a strong stimulating effect on the tertiary automobile market　　The number of car sales in some cities and regions has multiplied, which is also an important driver of auto companies and their dealers ' determination to expand the network rapidly.　　But 2010 years of car consumption cannot be the same as the past. "This year the market cooling more obvious." The flow of traffic to the store has not diminished. However, it is obvious to see more, buy less, entered a waiting period. Chengchen said, "I think this is not only a unique phenomenon in Henan market, now the trend of the national market is basically the same."　　"Surveys from other regional car markets also confirm Chengchen's judgment," he said. "At the moment, the car market in Tangshan was selling well at the start of the year, but it started to fall in April and is now about 20%-30%." "Li Tingfang, the editor-in-chief of Hebei East automobile Market", said, "Although the overall car sales decline rate is still stable, but the 1.6-liter below the car is very serious, is a useful vehicle demand families are now afraid to buy cars."　　"Jidong trade group currently operates more than 40 kinds of car brands, including Subaru, Chery, SAIC-GM Wuling, such as brand sales ranked the forefront of the industry." "The current decline in market sales, one of the reasons for this year's reduction in purchase tax concessions, the psychological impact on people can not be ignored." Chengchen analysis, "but more wait and see, or people on the domestic economic environment, the wait-and-see car consumption policy." She cited, for example, that in 2009 the market price of the car had been exceptionally strong, with no significant concessions for the 5% per cent reduction in the 1.6-liter car, but in 2010, the preferential margins of cars such as Dongfeng Nissan and Vernon began to increase,　　The rate of direct discount on car prices has exceeded the 2009-year purchase tax concession. "Even so, the people who come to buy the car are still not very positive, so we think the price is not the main reason why people do not purchase cars this year." The more important reason is that people are waiting to see the uncertainties in the current market environment. "Chengchen said," High oil prices, a variety of rapid transport and high-speed rail development, the Henan market for 60% car buyers for the purpose of the family-driven consumers, have more or less impact. "The expectation of inflationary pressure, the uncertainty of the housing market and the future development of stock markets make people less confident about car consumption and more serious in the case of currency purchases." "Li Tingfang to Chengchen's point of view," now to the domesticThe international economic trend of watching, has spread to the auto market. The policy shift has shifted from last year's pure stimulus policy to this year's regulatory policy.　　Suhui, executive vice president of China Automobile Circulation Association's Visible Auto Market branch, told Caijing National Weekly.　　Suhui said that the regulatory policy, including the May since the major banks to increase the rate of car loans 30%, the State administration of taxation is planning to adjust the vehicle emissions and travel tax levy method, the beginning of Beijing in some areas of the early rise in parking fees. "It is now rumored that the imposition of a motor vehicle environment tax will be included in the second half of the NPC Standing Committee, or urban congestion charges." These policies are not policies to stimulate car consumption. Suhui said, "including the newly introduced car subsidies for 1.6 litres of energy-saving cars, compared with the last year to reduce the same level of car purchase tax, although the amount of difference, but in essence completely not the same concept." "In early June 2010, the relevant departments of the State Council jointly issued the" on the issuance of "energy-saving Products Huimin Project" Notice of the implementation of energy-saving vehicles (hereinafter referred to as "notice"), consumers buy 1.6 litres below the energy-saving vehicles can be 3000 yuan per unit subsidy.　　The notice is implemented from June 1. The market was preceded by a policy announced by the authorities at the end of last year that "the 2010 tax concession for 1.6L and the following vehicles was raised from 5% to 7.5%."　　The 3000 yuan fixed subsidy practice, directly led to the 2010 1.6 litres of small cars under the first 5 months of sales fell about 20% year-on-year. "3000 yuan subsidy, in the implementation of the process, but the government and all levels of the complex certification, vehicle model declaration, for consumers, far from the direct payment of purchase tax directly." "Moreover, various subsidy channels are not unblocked," Suhui said.　　"Reporter in Shandong, Anhui, Hebei and other areas have also found that, although the" car to the countryside "policy has been implemented for more than a year, but for the micro-passenger, micro-card and other rural vehicles subsidized river closure phenomenon is still relatively serious, consumers buy car after a long time is still not back to subsidize the situation is also more "In Tangshan, the" car to go to the countryside, "subsidies in place slow, complicated procedures and other issues, to a certain extent weakened the stimulus of this policy. "Li Tingfang confirmed," if the subsidy can be on-site, I believe people's car will be more momentum.　　"One months ago, authorities issued policies to buy subsidies for energy-efficient cars, but in a reporter's visit they found that this policy has not yet landed."　　A number of dealers in the Asian Games Village auto Trading Market said they had been informed of the subsidy policy for energy-saving cars, but none of the dealers said they had received a notification from manufacturers. "There is no specific policy to implement the subsidy return, and we are waiting for the final confirmation from the relevant authorities." "Tri Dongshu said. Tri Dongshu in Tianjin Faw Automobile Sales Co., Ltd., the company's main selling models Xiali also entered the energy-saving car subsidy list. "On the energy-saving carSubsidy policy, the same as last year's reduction of the purchase tax policy, mainly for the adjustment of the structure of the car. The overall sales of energy-saving small-displacement vehicles will have a relatively large pulling effect. "Tianjin FAW 2010 years sales target of 250,000 vehicles, the plan relies on the establishment in the ground level and the county market 500 sales Service convenience store, completes its 25% sales share, achieves 62,000 vehicle sales target."　　From the plan's point of view, that figure grew by 30,000 vehicles in 2009. "Now the subsidy for fuel-efficient cars has not started. By the time it really starts, it may be our sales season.　　"It's too long to wait for policy to pull the consumer market passively," Chengchen. "Despite the low car ownership rate and huge market potential in level two or three cities, it remains an important issue to release people's consumption potential," he said. "If there is no stimulus to consumption in the second half of the year, the car market will return to normal," Suhui analysis said. ”