Consumer-to-consumer is cosmetics fake distribution network to buy cosmetics do not only map cheap

Recently, there are http://www.aliyun.com/zixun/aggregation/31646.html "> media reported that online shopping cosmetics 80% is fake!" At the same time, also said the shop in order to make more money, the genuine cosmetics to the water after the repackaging for sale. This has sparked netizens ' worries about buying cosmetics online. So, in the end the net buys the cosmetics to concentrate in where? Why are cosmetics so easy to fake? The future development of cosmetics online shopping industry?

Consumer-to-consumer is a cosmetics fake distribution center

At present, Taobao has a lot of cosmetics personal sellers, they sell goods prices far below the counter price, don't say is 40 percent, 50 percent, or even low to 10 percent. Because cosmetics are non-standard, it is difficult for ordinary consumers to make accurate judgments on commodity quality and commodity prices. In addition to personal sellers without brand basis, just in the purpose of making money, will certainly lead to rampant fakes.

And in the mainstream of a few of the site on a few products cosmetics fakes, such as, Lok Bee nets, Jingdong Mall. These large business platform is to make a brand, long-term strategic planning. Especially the Le bee net this kind of beauty makeup business site, focus on a vertical field, now is in the early stages of development, is to cultivate the market stage. They also know that the focus of the current stage is to attract users through low prices, to create a brand of beauty makeup network. In addition, there is wind investment support, you can lose money will be the lowest price.

Why does cosmetics net purchase more fakes?

Many people who are often online shoppers know that it is best to buy parallel mobile phones because prices can be cheaper. Because the parallel mobile phone does not have tariffs, foreign prices and the domestic price difference, smuggling to the domestic after can guarantee the low price while earning the difference. And the mobile phone is very standardized, users can from the configuration, system and so easy to determine the authenticity of the phone.

Normal imports of cosmetics to the domestic general has more than 40% of the tariffs, this high tariffs on the birth of foreign purchase, especially large brands of cosmetics at home and abroad The price difference is enormous. Because the standardization of cosmetics is poor, the user is difficult to distinguish between true and false, under the temptation of low-cost purchase, it is not easy to find fakes.

The future development direction of cosmetics online shopping industry

The author thinks, the cosmetics net buys mainly includes 2 aspects, on the one hand is the online purchase of tax evasion, but this is not the mainstream of the market;

But online shopping cosmetics can not blindly pursue low prices, because some international brands, such as Lauder, Lancome, Dior, and so on themselves to the channel's profit is only 20%, net purchase profit can be lower some, if too low will certainly lose money, any site can not be long-term do loss of business, so want to lower than the market price 80% Online purchase of international brands cosmetics is not realistic, can only buy fakes.

Data show that the size of the 2011 cosmetics net purchases amounted to 37.26 billion yuan, an increase of 66.6%. It is expected that by 2015, the size of the cosmetics net purchase transaction will exceed 120 billion yuan. Such a large market, means that cosmetics online shopping is going to mature, become a habit, we choose to buy cosmetics may not only to save money, but also for convenience, category complete, if the business can do a good job online shopping services, I believe that the future bright.