Consumers ' comments become the new "nuggets" of outlaws.

Absrtact: Today, the consumer's comment almost became the lifeblood of the merchant, is the main basis to attract new customers, but also become outlaws new nuggets point as long as the merchant to pay a service fee, on some network shopping platform on the sudden gain a lot of praise;

Today, consumer reviews have almost become the lifeblood of businesses, is to attract new customers the main basis, but also become outlaws of the new "Nuggets point"-as long as the merchant to pay a service fee, can be in some online shopping platform suddenly received a lot of praise;

A hotel owner in Shanghai told reporters that last month the hotel in the public comments on the page appeared a lot of bad reviews, then received a self-proclaimed staff call, claiming to be able to delete the difference assessment or even improve the rating star. Meet, the other side revealed the truth, admit is "professional" comments on the agency, said the cost of 1500 yuan per month can enjoy their praise services. After the rejection, the person and other employees of the company, began to register the trumpet, the merchant to carry out a bad evaluation attack. In the end, the suspect was charged with extortion charges, and the company was seized and ordered to suspend business because of the incident.

The reporter learned that this strong selling "manipulation of comments" service, the event in Shanghai is not the first appearance. March 2012, the new Jing Gong has been investigated in the third party platform to buy and sell false comments on the case: an illegal network of public relations agencies in the comments on the Web site for the cooperation of business owners to write false praise for profiteering, employing nearly 10 "network water Navy", opened hundreds of vest account, each person responsible for "irrigation" and hype comments.

Unfortunately, most businesses value the so-called user's praise and the rating of the star, in the speculation of the institution of blackmail chose to compromise. Reporters asked the public to comment on the online 20 merchants, half of them had been extorted, as many as 60% of the merchants eventually chose to spend money, the cost from dozens of to tens of thousands of dollars. One reason is the existence of a lucky mind, that more praise can help store Word-of-mouth, and the second is worried that these professional assessment will retaliate. However, almost all merchants choose to refuse when they are confronted by extortion and raising the price.

For the third party hype agency and professional evaluation of the behavior, Beijing Sheng law firm director of the lawyer Yu Guofu pointed out that this is a typical act of extortion. In accordance with the Penal Code, the extortion of public and private property, of particular magnitude or other particularly serious circumstances, is imprisonment for more than 10 years, with a fine.