Consumers are hard to get compensation price war or favorable industry

BEIJING, September 7 (It channel Sun Jianyong) Yesterday, Gome, Suning and Jingdong Mall for the Development and Reform Commission to investigate the price war has been a response to admit that its actual operation in the process of implementation is not timely, not fully fulfill the commitment to consumer behavior. The price war has ended, its influence to the electric business industry is both pros and cons, some lawyers say, if the price fraud is set up, three appliance business enterprises will face high fines, but the loss of fraud on consumers is difficult to define.

Suffer heavy losses or promote industry development? The advantages and disadvantages of price war on electric business industry

The relevant departments of the National Development and Reform Commission involved in the investigation, once again the price of the electricity business to push the issue of public opinion attention to the commanding heights. China Electronic Commerce Association, China Network Procurement Development Guidance Center Executive Secretary Wang Baobing to Beijing's It channel, said the whole business competition, especially online and offline integration is intensifying, so that the pressure of enterprises, resulting in a scramble for market share and market position.

However, the development and Reform Commission involved in the investigation of the incident, is not that the competition between the electricity dealers should not have, the price war should not happen?

Wang Baobing believes that the NDRC's interview is not because of the competition of three companies, but there are some untrue elements of the incident, "let consumers have the feeling of being cheated." "They are just trying to suppress their opponents and compete fiercely, not really for consumers." If it is a kind of real competition, it is a kind of commonweal behavior to bring down the profit margin in this way so that consumers can get more real price. "Wang Baobing said.

With the end of the electricity merchant price war, what effect will this event have on the electric business industry? Media commentator letter said yesterday that the rapid development of China's electricity industry for several years to bear heavy losses, mainly the loss of credibility, the fraud scandal will quickly spread, so that the potential of new users to participate in the electricity business to stop.

On the contrary, Wang Baobing that from the perspective of public opinion, events have accelerated the development of e-commerce and changed the public's understanding of the electrical business itself. He said that through this incident, so many people know how the electrical business, especially many people who have less contact with E-commerce also have a lot of understanding.

Lawyers say it is difficult to estimate whether consumers are compensated by high penalties

According to CCTV yesterday, although the NDRC has now found that the Beijing-east, Suning, Gome, there are price fraud, but has not finalized, nor the relevant penalties. Handro Law firm lawyer Ambaishan to Beijing's It channel said, in accordance with the provisions of the operator may not use a false or misleading means to trade with consumers, but the false propaganda business, false standard price, are false prices means.

Ambaishan said that under the "administrative penalty for price violations", the use of fictitious price deception information and other means to make consumers deceived, will confiscate the illegal income of businesses, and sentenced to five times times the following fines. If there is no illegal income, a fine of less than $500,000 in 50,000 yuan. Where the circumstances are particularly serious, the business sector may require it to rectify or revoke its business license.

At the same time, how can the price fraud of the merchant compensate the netizen? In this regard, Ambaishan that consumer compensation is difficult to solve. "Because of the fraud and loss of consumers are not good judgment, even if there is cheating on consumers, but the sale price of the merchant is still lower than usual, so the premise of the real loss of consumer estimates." "Ambaishan said.

Electricity quotient price war Jingdong Gome Su Ning was investigated three enterprises issued a notice to admit the problem

By the Jingdong mall sidelines launched the electricity quotient price war finally "had no end", including Gome, Suning and other three companies have vowed to reduce prices "Hao Yan" still in the ear.

August 14, Jingdong Mall chairman and chief executive officer Liu in his microblog, said: "Jing dong everyone electricity three years 0 gross margin!" If within three years, any of the sales personnel in the electricity plus even a dollar margin, will be immediately dismissed! From today onwards, all of Beijing East Electric guarantee than Gome, suning chain cheaper than at least 10% ...

Then Gome and suning have to challenge and take out the price "killer". Suning Easy to buy executive Vice President Li bin through its micro-blog said: "Suning easy to buy, including home appliances, all product prices must be lower than Jingdong, any netizen found that the price of suning is higher than the east, we will immediately adjust prices, and give the feedback has been purchased twice times the difference pay." ”

Gome Electric Business said: "Now Beijing East Sales 1 Yuan Gome Mall will sell 0.95 yuan", and said "never so cheap."

The price war has been opened, but consumers are not seeing the real prices promised by three of companies, and eventually leading to the NDRC's intervention. According to the Beijing It channel understanding, the National Development and Reform Commission related departments after the price war in three major enterprises, the conclusion is that there is price fraud in the electric business war, and clearly listed four "counts" of the merchant, that is, the promotion price is higher than the original price, not fully fulfilling the pricing commitment, indicating that no goods actually have goods, take the unique commodity to participate in the parity rate.

The survey shows that in the NDRC three of the 15 products, the lowest gross margin of 4%, the highest reached 22.43%, even if the highest gross profit margin after the promotion reached 10%.

September 5, Jingdong Mall and Suning easy to purchase issued announcements, are recognized in the promotion process there are problems, and said will be active rectification. Yesterday, Gome also issued a notice that its "actual operation in the process of the objective existence of timely implementation and a small number of individuals in violation of corporate regulations, and the intent of the enterprise to violate the behavior." ”