Consumers can embrace the world by moving their fingertips

Editor's note: In today's world of digital and social media, consumers can embrace the world with their fingertips, but are men and women's fingers doing the same thing? The scrutiny of today's rapidly evolving digital behavior underscores the differences between men's and women's content-and how they react (or not) in the process.

It is hoped that this study of the differences between men and women in digital life will inspire you in product building, brand positioning and marketing strategies.

Cell Phone Preferences

Our mobile devices play an important role in our daily life. Their versatility almost satisfies everyone. This is a good thing, especially when we see some of the main features that attract both men and women, and that's not always the same.

Globally, while more men are buying new handsets, they tend to understand mobile properties such as operating systems (48% men v.s 41% Women), battery life (48% vs.44%), screen size (38% vs. 34%), and processor speed (41% vs. 31%), while more women are subject to price (72% Women vs. 67% Males, service contract terms (27% vs. 25%) and camera function (32% vs. 30%).

When considering buying the next phone, what is the most important thing in your decision? (global average level)

This does not mean that women do not value technology. In fact, the opposite is true-especially in the use of social media.

Our Social

There is no denying that social media affects how people relate to each other. In most cases, men and women around the world believe that social media growth (78%) is greater than inferior (22%) as a news source. In fact, compared with men (25%), a larger percentage of women (28%) received more than 50% of the news from social media.

But as the word "social" implies, we use social media not just to get news. In this regard, the results of the Nielsen Online Global survey show that women on a global scale have more internet access than men for social reasons. In fact, keeping in touch with friends and relatives is the primary reason why women use social media (65% vs. 53% males). Similarly, women use social media more as a personal distraction than men, especially in blogging and uploading/sharing pictures (28% women vs. 23% males) and for entertainment (48% women vs. 45% males).

In contrast, men use social media for business more than women (27% vs. 22% women), but women are more than men for tutorials, information and self-help needs (30% men vs. 37 females). Men may also be twice as likely to use social media for dating (13% vs. 7% females).

Be attracted by a little wit

Trust is the foundation of any health relationship. This is especially true for networks, where men and women have significant differences in how they perceive what they encounter in their daily lives (whether they are around their social media, their websites or the billboards they see on their way to work).

In terms of advertising, men are generally a little more convinced than women. The Nielsen Global Advertising Trust survey shows that men believe in brand sites (69% men vs. 68% women), TV commercials (63% men vs. 61% females), newspaper ads (63% men vs. 60% females), magazine ads (61% male vs. 59% females) and radio advertising (57% Male vs. 56% female). While the number of people who believe in all sorts of ads is small, women are especially less responsive. For example, 11% men say they believe in magazine ads, compared with 6% of women who hold the same opinion.

What type of advertising can resonate with men and women all over the world?

In action against the ads we see, the media around the globe seem to have succeeded in encouraging women to be less than men. In fact, the larger percentage of women in all types of advertisements said they did not act like men. For example, 48% of women said they were never affected by social media advertising, compared to 42% men. For more traditional media ads, 40% of women said they would never read a newspaper ad to buy, compared to 32% men. Compared with men (52%), more women (59%) do not take action on mobile phone text ads.

Therefore, when enterprises and brands are digitized to expand communication and communication, understanding the differences between the sexes is critical to using the right information to contact and attract the right consumers.

Via:199it Translation from Nielsen