Consumers choose air conditioner trend transfer Haier air conditioner sales growth first half

Recently, according to the National Bureau of Statistics China Industry Enterprise Information Publishing Center (abbreviated as: CIIIC) released in the first half of 2012 China air-conditioning industry Market Competition Situation Report (hereinafter referred to as "Report"), the first half of the country's main air-conditioning brand cumulative sales and sales were down 9.32% compared with the same period last year 4.96%, domestic air-conditioning market downward trend is obvious. From the market performance of major brands, compared with the same period last year, the first half of the domestic 10 brand sales for 6 increase 4 drop, sales of 4 increase 6 drop. Among them, Haier air conditioner growth rate industry is the highest, respectively, sales growth of 11.49%, sales growth of 9.35%. Reporter found that the overall sales of the industry in general by the market impact of the situation, Haier's data is particularly eye-catching. Consumer demand turns to energy-efficient air conditioning market there's still a chance. Reporters from the National Bureau of Statistics in this report, 2012 1-July air conditioning output compared to the same period last year, a significant decline, especially in July, a year-on-year decline of 18%. And from the industry experts to understand, into the 2012, affected by a variety of conditions, domestic and foreign market demand performance softening, at the same time the household appliances industry overcapacity, labor costs increase and other factors are exacerbated the operation of home appliances enterprises difficult. Take the air-conditioning market as an example, the overall sales volume compared with the same period last year, the decline of 537515 units, sales are reduced by 952.411 million yuan, the decline of the large recent few. However, even if the market is softening, the experts believe that the 2012 cold years of the air-conditioning market still exists opportunities, consumer demand for buying is still there. Among them, by virtue of sales growth of 11.49%, sales growth of 9.35%, Haier air conditioning counter-rise has become the first half of the air conditioning industry's biggest bright spot. Haier air-conditioning into 2012 the first half of the biggest bright spot according to the reporter learned that haier air-conditioning trend growth is not accidental. As early as the 2012 cold years before the start, industry experts have predicted that the overall market prospects may not be optimistic, especially the trend of homogenization more serious, Haier in due course to launch a "broadband CFC-free frequency technology" to deal with the brutal competition. This technology is used by Haier to its full lineup of variable frequency air-conditioning products, that is to meet the user's low energy consumption, rapid refrigeration heating, energy saving, mute comfort and other multiple needs, adapt to the market demand for energy-saving products, but also make the Haier air-conditioning in the homogeneity of the market competition has made a difference in the leading edge. In addition to sales lead, at present, Haier air-conditioning has become China's air-conditioning market is the first energy-saving brand. In the previous National Bureau of Statistics, the State Information Center issued authoritative report, Haier air-conditioning energy-saving inverter market share has the absolute leading edge. In this year's new round of energy-saving subsidies, Haier energy-saving inverter air-conditioning is the most successful, and the largest number of brands. The successful experience of Haier air conditioner shows that the face of willow market changes and the diverse needs of consumers, innovation and development to the userExperience for product orientation is the key to winning the enterprise. It can be said that Haier air-conditioning for domestic air-conditioning enterprises to explore an innovative road for the continuous exploration in the Chinese home appliance industry has set a successful sample.