Consumers most trusted washing machine ranking: The world's first Haier top

As the saying goes, the Golden Cup is inferior to the common people's reputation, which can be said to the current internet age the most appropriate description of the business situation. With the further development of the Internet, the voice and Word-of-mouth of users has become a vital asset for enterprise development. In this highly competitive era, who won the user this support enterprise sustainable development of the source of power? Recently, the People's daily through extensive and in-depth research published the "2012 Chinese refrigerator Washing machine industry white paper" on the washing machine market user brand pattern and consumer brand Trust degree situation was presented. The white paper shows that Haier washing machine to lead the absolute advantage, highlighting the world's first brand strong strength. The white paper shows that the five pattern of the washing machine market in 2012 has not changed, but Haier washing machine with 26% of the user brand accounted for the continued lead, this higher than the second 10% of the share laid its absolute dominant position. At the same time, in the consumer's most trusted washing machine brand survey, Haier washing machine in the 25% share of the first, is the only one more than 20% of the brand. On the whole, Haier washing machine in the user size and Word-of-mouth are both far ahead of other brands. Analysis of the relevant people that the leading differentiated products and superior product quality is Haier washing machine to win the trust of users and the key reason for choice. According to the reporter understand, the current Haier washing machine launched the "Crystal" series of washing machines, dual-power washing machine, mini washing machine, as well as the opening of China's healthy dry clothing era of the leading products such as clothes dryer, all for consumers brought a new high-quality laundry experience, consumers greatly favored. At present, these products have the mute, energy-saving, speed washing and other functions has become a consumer to buy washing machine important reference indicators. Reporters browse the major online mall found that quality and experience to become the consumer evaluation Haier washing machine key words. "Alina", a user who bought Haier's 7 kg drum washer, wrote, "quiet and clean," and expressed great satisfaction with the product. And the user "Henryback" to the Haier washing machine fast washing function praised unceasingly. In addition, Haier crystal washing machine is by virtue of the quiet, clean, health advantages to become the washing machine market "star", listed one months in a number of price segments to become the best-selling model. According to the reporter understands, the continuous technical innovation is Haier washing machine to create the customer satisfaction important support with the outstanding experience. Haier Crystal washing machine as an example, the product in the net, static, intellectual, soft, fast and other technical fields to achieve a major breakthrough, to bring consumers a new high-quality washing experience, but also redefined the new high-end drum washing machine standards. According to the introduction, due to the application of the industry's leading "s-dplus core frequency Conversion" technology, crystal washing machine reached 45 db ultra-low mute effect, is currently the world's "most quiet" washing machine, changed the world impression. At present, Haier washing machine's excellent quality and experience has been validated by consumers all over the world. According to the latest Euromonitor data show, Haier washing machine 2012 brand retail volume accounted for 11.8% of the global market, up 0.9%, the fourth time CicadaThe world's first. In this regard, experts said that in the face of 2013 of global market opportunities and challenges, Haier washing machine continue to adhere to the user needs, to the user experience as the criterion, the industry leader status will continue to be stable.