Consumers questioning the effect of soft dandruff

What is the basis of the effect of "fluttering and softening"? Procter and Gamble customer service replied that "Confidential" advertised there are dandruff-efficient shampoo in the market a lot, but these products can not go to crumbs, I am afraid that ordinary consumers difficult to distinguish. Recently, some readers to the "market leader" rights Center mentioned the issue. According to the relevant questions, the reporter conducted a study. Consumer: The effect of dandruff is not effective according to the reader Xiao Yong, his dandruff has been more, has not been too concerned about. A while ago, when he was shopping in the supermarket, he inadvertently picked the soft dandruff shampoo produced by Procter and Gamble Company. Think of their own dandruff problem, Xiao Yong feel that is the serious treatment. So, for some time later, he insisted on using this bottle of shampoo. "This thought, this professional dandruff products, even if not the effect of radical cure, that how many will have some improvement effect!" "To this newspaper activist micro-letter (ZJSCDBWQZX) reflected, Xiao Yong quite inexplicably said, with the floating soft products, the result of no sense of change. A few months down, dandruff is still a lot, comb a comb, dandruff like snowflakes falling, or as before. According to Xiao Yong's story, the reporter looked at this product. Packaging shows that this belongs to the "Family Care series rejoice--orchid long lasting refreshing hair shampoo." The words also claim "lasting freshness and supple, away from dandruff annoyance", "contains clean factor and compliant factor, clean hair and form smooth film on the surface, make hair keep clean and supple for a long time", "contain zpt ingredient, effectively remove dandruff, keep using, away from dandruff trouble". Procter and Gamble: The company Confidential can not tell the external packaging on the outstanding effect of dandruff, why consumers do not feel? What is the basis of the effect of the soft shampoo? With questions, the reporter recently several times through the website of the Procter and Gamble (China) Co., Ltd. sent an interview letter, but the delay has not been answered. Subsequently, the leader of the reporter in the name of consumers, called the company's hair care products to the Advisory hotline, ask the principle of the effect of dandruff and related Authority certification. Due to the inability to respond immediately, the wiring staff records after the instructions. The next day, the hotline staff called. "We have feedback to the company about this issue, so we can't tell you about the company's confidentiality," he said. "A woman to explain at the same time, but also further explained that the impact of the effect of dandruff is more diverse, different formulations of the product in each person's hair quality, the effect will be different, she suggested that the reporter tried to float soft other series of dandruff products." As a major selling point to the effect of dandruff, businesses should be involved in a secret for the answer, it is obvious that people can not agree. When the Herald reporter repeatedly raised objections, the hotline staff still repeatedly said "there is no way to tell, this involves confidential!" "Lawyer: Does the dandruff function prove that the deal is not legal for a commercial secret merchant?" A consumer has pointed out that under the Consumer Protection Act, consumers have the right to know the real situation of the goods they purchase and use. Consumers have the right to require the operator to provide goodsCustoms. In addition, the effect of commodity publicity should be true and accurate, and should inform the source. The refusal of the merchant to inform is contrary to the provisions of the relevant laws. "If the secret can be a reason, then any enterprise can freely claim that its own products have such or that effect, and then on the basis of confidentiality, to avoid any outside questions!" The person pointed out. Zhejiang Star rhyme law firm Xiaopeng Yan also questioned the so-called "business secrets" of the business. She argues that consumers are not asking for a recipe for dandruff, but that the product has a proof of dandruff, which does not involve trade secrets. According to the law, the product should have its declared function, shampoo claims to be able to dandruff, naturally should have this function. In this respect, the operator should bear the burden of proof. Faced with the questioning of professionals, will the company produce a proof of the effect of dandruff? "Market leader" will continue to pay attention.