Consumers should think rationally about competition

Editorial

Morning

Did the electricity dealers benefit from the price war for consumers?

With the night before the Suning appliance (002024, shares bar) issued a notice, intended for the public to issue a scale of not more than 8 billion yuan of corporate bonds, yesterday morning, Liu in micro-Bo announced that the Beijing-East everyone electricity three years 0 gross margin, and from that day onwards, Jingdong all electricity will be more than Gome, suning chain cheaper than at least 10%.

(For more information, please refer to today's 38 edition)

A war kicked off, Suning and Gome no weakness, "all product prices must be lower than Jingdong", "gome online mall goods prices will be lower than the East 5%". Brutal hand-to-hand combat has begun, with well-known economist Ma Guangyuan said, "The most terrible competition in China's electrical industry began."

It is appropriate to say that the electric business giants price war, is the burning money contest, see who has a long time. Obviously, to provoke price hand-to-hand combat of Jingdong is prepared, Liu in Micro Borrie said, its action is supported by shareholders, shareholders said "we have nothing but money!" You can fight it, hit the dead! With shareholders ' backing, Jingdong is naturally emboldened, and it has long been speculated that the war has been premeditated.

has been a loss for 8 consecutive years, Jingdong still raised 1.531 billion U.S. dollars, which means that the BoE through Low-cost strategy, sitting on the market share of the first throne, but also to use their spare strength to knock out competitors, from the capital to see the ambition of hegemony. Liu's logic is: the larger the greater the security scale is large enough to get a bigger say in the supplier, get a lower purchase price, it is possible to hit the edge of the price war close to profitability.

In the electric business industry, Low-cost strategy is the most commonly used means, in order to win in hegemony, the parties are willing to pay the cost, but this is obviously unsustainable, even if the victory is also "kill 1000, since the loss of 800." ”

On the surface, the electric business giants pinch racks, consumers can yuwengdeli, but in fact, the development of abnormal price is "eliminate competition", the winning party will gain the right to speak, and may go to a monopoly, the result of the market development is unfavorable to consumers more unfavorable.

Nowadays, the electric business giants are engrossed in the price war, ignoring the building of the core competitiveness, the guarantee of product quality and the improvement of the service standard, and the price war without the bottom line will certainly impact the manufacturers. China's electric business giants are mostly an overdraft development model, in the channel area of Low-cost shopping, so that the profit has been low manufacturers in a difficult situation, in order to ensure that profits may be in quality and service discounts, the final bill can only be innocent consumers. The backwardness of the business model, so that the electric business giants believe that the eradication of opponents, they can be big, to profitability.

So disorderly competition, will let the industry ecology deterioration, damage and market order. The most important thing is that this kind of "you dare to sell 1 yuan, I will 0 yuan" of disorderly competition, revealed that China's electric business giants disregard for corporate ethics, the lack of the bottom line.

The anti-unfair competition law 11th also expressly stipulates that "operators must not crowd out competitors for the purpose, at a price below the cost of selling goods", the electric business giants of the supremacy of the war has been drifting away from the edge of unfair competition, in the long run, will eventually hurt the interests of consumers.

Chongqing Morning Post commentator Hou Jinliang

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Consumers should think rationally about competition

The price war is really to be seen. Electric Dealer price war is not afraid of real war, is afraid of fake marketing. In the long run, no matter who wins the negative, the result of the abnormal price will eliminate competition rather than promote competition, and any elimination of competition may be consumers should be vigilant, consumers should be rational, do not applaud.

Liu Yiqun

Electric business enterprises entering Prisoner's dilemma

China's electric business enterprises have been "group" into the Prisoner's dilemma, all hope that their survival, let the opponents slowly die, and this reflects the industry of our electric business immature. In foreign countries, the electric business industry is to spell warehousing, logistics, distribution, payment and other links, unlike the domestic electricity business, not in service innovation, just want to win in the price hand-to-hand combat. Wu Rui Thrush