Consumers will focus more attention on the logistics and distribution links

After two or 11 major electric dealers have experienced the biggest sales spree in history, consumers will focus more attention on the logistics and distribution, when they can receive the goods become the two 11 most concerned about the problem.

Reporter investigation found that, although the major electric dealers and express companies have increased their own logistics and distribution, warehousing links of manpower, but the double 11 produced up to over billion pieces of distribution packages, distribution delays inevitable.

In the major electric dealers have to whitewash their sales performance, Xun network but the initiative announced: Double 11, Xun distribution appeared more than the previous 1% distribution delay rate. Due to the rapid increase in sales during the sale, due to warehousing, logistics and other reasons, there are nearly 5000 orders to delay delivery, delivery delay rate of about 3%.

Xun customer service said that Xun will meet the previous "slow compensation" commitment to the distribution of delayed orders to provide cash coupons compensation.

Xun distribution director Hudare said: "Slow compensation is Xun commitment to consumers." Xun's promise to major cities is "three-day". Although this nearly 5000 delayed order delivery speed is not inferior to peers, but we have to fulfill their commitments, the initiative to pay the consumer "

Take the initiative to cash in on the promise of "slow compensation"

Xun senior operations director Pan Biao said Xun this time to the outside world to disclose the number of orders, on the one hand, Xun to build the most rapid electrical business sincerity, on the other hand, internal pressure, to stimulate the xun of the largest distribution team's potential.

Pan Biao said that in the next few days, the two 11, the electric business enterprise will face a complaint peak. Rather than cover up, take the initiative to admit to consumers the inadequacy of their services. Xun is willing to do the electrical business industry's first self-explosion of the electricity quotient.

In fact, in the dual-11 warehousing warehouse Burst, distribution delays, such as the phenomenon is very common, although there has been a delay, but Xun "lightning" or for Xun won a good reputation.

Hudare introduced, in order to respond to hurricane action as well as double 11, enhance the user experience, Xun warehousing, and logistics distribution personnel in the original foundation increased nearly one times. In the two-month hurricane operation, more than billion of petty cash was provided for logistics subsidies.

Hudare said, double 11, in Shanghai, Shenzhen and other easy to promise a "day three send" city, from the user orders to receive goods, the average time is 4 hours, creating the fastest record in the industry. The fastest receiving record for a double 11 period is 188 minutes. In addition, the Xun delivery rate of more than 95%, far exceed the industry average level. Customer complaints is only one out of 10,000. Xun's package loss rate was one out of 10,000, while the industry average was five out of 10,000.

Xun net CEO Bu Guangzi said that this year's double 11 should be a watershed in the competition between the electric operators, after 815 of false promotional farce, the major electric platform are very attached to their goodwill and user experience, the next electric competition will enter a full range of competitions, the advantages of the construction of logistics will slowly appear.

The trend of follow-up promotions, shopping path diversification

Xun NET provides the data shows, double 11 day, Xun net order total day of 165,000 orders, order amount of more than 120 million, create the highest record of Xun, compared to last year double 11 achieve 10 times times more growth.

Pan Biao introduced, Xun since the start of the hurricane action since November 5, Xun order volume climbed, first on November 7 to create a daily order volume breakthrough 100,000 records, immediately in the Double 11 day, Xun Daily order volume is a breakthrough 165,000, a daily sales breakthrough 100 million mark.

Reporter found that after a few days after double 11, the cat platform for many merchants to experience the rapid increase in orders, in order to digest the growth of orders brought about by customer service, distribution and other pressure, at present some are in business, stop shipping status.

Xun said, will continue to "strip naked 72 hours, 50 percent electric appliances crazy Rob" Rob activities. Pan Biao said that the rapid outbreak of orders within a short period of time, the Xun warehousing, logistics, distribution, technology and so on have put forward great demands. Xun made sufficient preparations, confident to continue to ensure the quality of the user experience during the great promotion. In addition, Xun found that, due to worry about the two 11 period of payment paralysis, logistics congestion, and other reasons, many originally have the intention to purchase the user did not double 11 under the single, so easy to launch a "missed double 11, and crazy Monday" activities.

According to Xun official data, on November 12 Xun launched the "Miss Double 11, and Crazy Monday" day, as four o'clock in the afternoon, the Xun order number of 80,000, sales of more than 50 million. Full-day sales are expected to still reach 80 million.

Why did Xun achieve such excellent results in the electric business war between the two 11 periods Bu Guangzi said that after the double 11 this year, the consumer's shopping path will be more diversified, reflected in the quality of goods and services and price requirements will be more and more high, consumer loyalty to a single platform will decline, Shopping comparison of behavioral characteristics will be more prominent, which is why the cat engaged in a double 11 promotions, including Jingdong, Xun, suning and other major electric platform sales are increasing the reasons.