Consumption advance of the overdraft of the electricity business bad start

Changjiang Business News

Our News (reporter Changyan Intern feng) 2013 New Year's Day, http://www.aliyun.com/zixun/aggregation/7575.html "> Electric business Promotion First wave obviously not to force." "Big Brother" Taobao basic no movement, Jingdong, Bowser only select digital products to promote, Suning, gome to quietly move the front to the physical façade ... Overall, the New Year's Day promotion looks chilly.

Digital category to promote the big head

Full reduction, full gift, second Kill, package mail ... New Year's Day is still the main promotion.

On this basis, Jing-dong still will 0 profit to stick to the end, in including household electrical appliances, kitchen appliances and other 5 categories launched the "New Year storm: 0 profits, the entire full 1000 to 1000" activities. ”

Easy to follow immediately after the launch of the "cross-year hurricane" let activities, a total of notebooks, mobile phones, digital and other 8 categories. Bowser network please star endorsement of "digital products to buy gifts" and "special phone specials."

Compared with the previous major promotion, the electric dealer will be the main category compressed to digital.

Electric business New Year's Day promotion "Da Yu"

Although the major electric power companies have not disclosed promotional performance, but whether it is promotional efforts, or market response, the 2013 electric business promotion started a bit cold.

As no longer support the return of the net back to the new deal after the first wave of promotion, the year's day Taobao appears low-key many. The reporter Taobao home found that only individual businesses in a few categories of promotional concessions, and "double 11" 19.1 billion sales record is far away.

Other electric dealers also adopt a shrinking strategy. Jingdong, Bowser, easy to continue the Christmas promotion line, did not make new changes. To the physical store-backed Suning, Gome, the early end of the online promotion, will focus on the major cities in the sales promotion.

Why does the electric Business promotion collective "Da Yu" on New Year's Day? Industry analysis, after a series of electric business carnival, consumers have been in advance consumption overdraft.

In addition, in order to avoid the "conflict" with the traditional enterprise promotion, the wrong peak promotion has also become the reason for the reduction of the power business promotion.

E-commerce Observer Ruzenwang predicts that the overall flow of the site will tend to decline, officially into the 3-month off-season. In his view, in the domestic traditional retail season and electric dealer sales is always the opposite path.