"Content" a single large, "Outside the chain" to the civilian

Absrtact: Since the Baidu algorithm once again updated, many SEO successive reactions, the current stage, hair outside the chain seems to be almost no effect on the rankings, is really like the webmaster guess, the role of the chain is Baidu shielding? The answer is no, Baidu's initial development by the "super

Since the Baidu algorithm once again updated, a lot of SEO has reacted, the current stage, hair outside the chain seems to be almost no impact on the rankings, really like the webmaster guess, the role of the chain is Baidu shielded? The answer is no, Baidu's initial development by the "hyper-chain analysis technology," the patent, so in today's era of its prosperity, It is also impossible to abandon this once let it brilliant climb ladder!

The beginning, the author is to take this to you webmaster pressure yajing, not excessive fear, disorderly, will only fall into the wrong thinking, but there is a point to be clear is that today's optimization phase, the chain is not the original "content for the king, outside the chain for the emperor" period, then now the focus is what, I think you webmaster in the past this period of time , more or less have already realized, today's SEO, must rely on the content to support strong, because now is "content" a single big, "Outside the chain" very unfortunate was relegated to the palace.

I believe that webmaster have also seen a lot of the current ranking of the homepage of the site, the number of the chain is almost a single digit to measure, but it is still very strong in the row outside the chain tens of thousands of sites in front of these sites do not rely on the chain can also get a good ranking, which has been outside the chain-oriented SEO completely silent, how can this? But the fact is in front of you, you have to believe that every industry word home there are always one or two of the outside of the chain is a little poor, but the ranking is Yizhuqingtian, really let people envy water has ah, through data analysis, and its own website comparison, I think there are many stationmaster have firsthand experience, feel the data on no big difference, Look at the title of these sites, keywords, descriptions and other basic SEO tag settings, there is nothing special, is set in accordance with our usual way of setting. Even we all think that our station is better than his, but the only thing we don't want to admit but the fact is that this station is better than your station ranking?

So good. Since it is not the chain to support the rankings, then the biggest possibility is "internal chain", that is, the content of the site, if the webmaster is careful enough to find, similar to such a small chain of poor but ranked still the site, these sites in the content of a lot of effort, of course, there are one or two of the worse than the site (This should be due to Baidu's miscalculation), of course, the majority of the minority, of which there is no lack of high-quality Web sites.

Site page value is high, this is the advantage of this site. It can be seen that these sites in the content of the site to work hard, in the content creation, they noticed the diversity of enterprise station content. Diversification means that enterprises do not always blindly in the company's development history, corporate culture and the company's high-level articles, not many users will be very concerned about such news, such things for the target users, to improve the conversion rate of the effect can be said to be negligible. In addition to some of the company's live news, this kind of website will usually increase the purchase and use of the company's products, customers in the operation of the site encountered problem solving methods and other articles, not only can enrich the content of the site, the most important is really to help users, can effectively improve the conversion rate of the site.

Therefore, outside the chain of this road basically artificially increase has not been able to go through, the Enterprise station SEO can only from the content of the next some kung fu, do a good job in the internal structure of the site optimization, enhance the quality of original site content, reduce the site bounce rate, improve the site's user experience. Naturally, Web sites for users ranking will be very good, of course, to a certain time, the current stage of the SEO are pursuing speed, so, excessive optimization is obvious, to know, SEO is a long process, is a continuous optimization of the process of the site, so I hereby advise you webmaster, It is natural to do the station.