Content Class Web site SNS Road: whether there is Middle road?

&http://www.aliyun.com/zixun/aggregation/37954.html ">NBSP; I believe many content sites are thinking about how to make full use of SNS, through social networks to give full play to their advantages, but here is a problem. There must be a center between the two, the structure of the two is different, the bottom is different. Information web site can only borrow SNS information transmission mechanism, but can not replicate its underlying relationship. In other words, the information class or content-type Web site SNS Road, is not a simple fusion, for these historical precipitation and information structure of the site: SNS is always a tool, not an end.

One is the content of the center, the other is the relationship. The main requirement for users to come to information sites is to consume content, not relationships.

From an expansionary point of view, the content does not have a strong relationship. We can see that all content can be connected to the platform of SNS, but the content is unable to graft relationship. This is related to the needs of users, users to Sina Sohu, or to the potato Youku, either watching the news, or watching the video. The core appeal of the user is the information itself, not the relationship. Although, through the content, may form the aggregation relations based on the interest, for example interest group, but it this kind of relation, it is difficult to form the line strong relation.

Of course, in order to maximize the use of news information or video, you can use data mining means to push content to the user, so that more people see the content, more people to spend, and so, its goal is still the value of the content maximization.

For information or video-type sites, SNS is always a tool, not an end.

We can see that in the beginning of the blog, Sina through Celebrity blog defeated the new blog site, but when the SNS site, Sina can not adopt the same strategy to achieve. Because the original defeat is the Content-centric site, now to beat the relationship-centric site, is completely different ideas, but also need a completely different strategy.

Blogs are still content-centric, but the creators of content have become countless amateur writers, including real professionals and celebrities, by original professional journalists and editors. But the core has not changed. What do Web users consume? Is the content of the website, whether it is blog content or traditional media content. The main purpose of the user is not to consume the relationship.

But SNS site is the bottom of the network of acquaintances, with this network of acquaintances, can steal cabbage, can also consume blog content and so on.

This determines whether the relationship is the center, on the basis of the relationship, the use of information, the use of content, so that content value maximization, so that content value interpersonal, or the portal content, content as the center, so that users consume content, of course, can also use the SNS class information push mechanism, full use of data mining, To create more relationships between people. Still, the bottom is different.

Either the relationship is centered, or the content is centered, and there is no middle road in between. (Text/Huang Liang)