Content construction is the foundation of the website

In a world dominated by Twitter, Facebook and so on, we seem to forget the mission of a website, the content and the user experience, more and more people are obsessed with the social network, but forget the content, user experience these most basic, most essential things. This article is about a Web site should have a pyramid structure.

WEB Pyramid Structure

Content
Let's start with the bottom of the pyramid, content, "Wang" is a cliché, but it is irrefutable truth, your site can have good advertising, a lot of Twitter followers, have the coolest design, however, if there is no good content, it will not be long. Exciting content is the root of all this, is the best beginning, if you have a unique, attractive, for the user to write content, you have a solid foundation.

In terms of content, you may wish to consider these aspects:

Are there any terms in your content that users don't understand? Is this content written specifically for the Web or is it directly extracted from your sample book? If you write a blog, does your blog post have a unique perspective and can lead to discussion?

Creating wonderful content is a complex topic, Sixrevison has many articles related to this topic.
User Experience
No matter how exciting your content is, it is futile if your users cannot find what they want. Complex navigation, overcrowded layouts, distracting pictures and animations, and so on, can cause your users to leave. Before, it was very expensive to do usability testing on a large site, and now we have a lot of low-cost ways to collect user feedback to help you improve your site design and user experience. And a simpler test can help people around you, ask them, can you do the most basic tasks on your site, understand your navigation?

You can also use a tool like Adobe Connect to create a test lab that records user behavior on the page, voice reviews, facial expressions, and so on. Zoomerang and Survey Monkey, a kind of online survey tool, combined with screenshots, is also a quick way to get feedback. and usabilla a class of usability testing tools, through questionnaires and hot maps, can help you to collect more specific user interface feedback.

None of this, of course, can be compared to the guidance of a user experience expert, but in any case, budget jitters are no longer an excuse to ignore user experience testing, and some simple tools plus serious design issues are far better than not being tested, which can make it easier for you to surpass your competitors.
SEO
Perhaps some people questioned why SEO is not placed at the bottom, after all, if the user can not find you, the best content and what to use. In fact, creating good content and meeting the needs of users is the most important step in the SEO journey. Many people want to find a good ranking in the search engine secrets, but do not take the time to evaluate their content, and SEO's real secret is to create high-quality content. There are some issues worth considering:

Does your content include the butler word that the user is searching for? including Google Insights, Wordtracker A class of tools that can help you study this. Does your H1, H2, H3 tag contain keywords? Does the title of your Web page contain keywords and are consistent with the content of the Web page?

Simply put, your content is to please users, or search engines.
Exposing to social media networks
At this point, you have in the content, user experience, SEO three aspects to lay a solid foundation, now, you can consider to the social network exposure. We assume that readers who read this article already know about social media networks such as Facebook, Twitter and MySpace, and are familiar with social media network optimization tools such as Radian6, Scoutlabs, and HootSuite. If you already know this, the rest of the thing is to build a long-term social media strategy.

Many companies, though creating pages on Twitter or Facebook, don't have a clear goal. Here are some notable questions:

If you are a company that assigns people responsible for social media networks, is this a full-time job or a caprice in their spare time? Do you hire PR or advertising companies to do these things, and in the early days, that's OK, but two years later? Four years from now? Who is responsible for answering Twitter, Facebook, and user issues on the forums that work?

Purchase click Ads (PPC)
In the possession of high-quality content, the perfect user experience, the best SEO performance, and continue to the social network media exposure, you can finally consider the purchase of click Ads (Pay-per-click). However, this step is based on the previous four levels have been improved on the basis of, after all, you do not have to pay to buy traffic, but let the users come to see meaningless things.
Something
This pyramid structure is not the same, depends on your business type, if you are your small and medium-sized companies, in a niche market to sell complex products, SEO and PPC may be more important, if you are bloggers, social media on your vital. In any case, it's important for your users to take a firm grip on the most essential things.
Extended Reading

Perfect corporate website 101 indicators

About the original author


Jason Schubring has created more than 100 sites, Web design and development backgrounds that give him unique insights into the combination of traditional and digital markets. You can follow him in @jasonschubring, or you can find him at LinkedIn.

This article International Source: Six Revision The web strategy pyramid:a well-balanced WEB strategy