Content dependencies are far more important than web traffic. 6 Suggestions for "chat" industry content marketing

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In the internet age of social media continues to be popular, more and more enterprises, even individuals, want to establish brand image through content marketing. However, in such a hot social era, many enterprises in the industry is wandering on the edge of socialization, confused about how to carry out enterprise content marketing. How does the "boring" industry use content marketing "fresh"? This is Quicksprout's last blog post (how to use content Marketing for a "boring" Industry), which describes how these "boring" industries conduct content marketing.

In the age of socialization, content marketing brings tens of thousands of traffic to corporate sites, leading you to the top of search engines such as Google. Because of its effectiveness, content marketing has been courted by tens of thousands of businesses and has sprung up in social media.

However, why are you still indifferent to it? Because you think you're in a "boring" business, right? But what I'm saying is that there is no such thing as a "boring" industry in the social age, but because you are not creative enough to write. So instead of making an objective case for yourself, look at how to do content marketing for what you call a "boring" industry.

Industries that are not "welcome" have greater opportunities

Content marketing is not difficult for topics like health, dating or politics, but for topics like finance, dentistry or insurance, content marketing is a bit harder. This may be the crux of what you think are "boring" topics. However, you don't see that in these areas, many people are starting to use content marketing as a core part of their strategy. These areas are fiercely competitive, but companies that use content marketing can do well to meet the competition. Above all, this competitive approach is very cheap.

So don't worry, no matter what industry you are in, after reading this article, you will always think of the idea of content marketing.

Help customers solve problems

I'm sure you know who your ideal customer is and what the ideal customers are dealing with. I am also convinced that the customer's problem is not just the product or service you are bringing, but also any common problems you may face in your personal and working life.

For Kissmetrics, for example, our core customer is the marketing vice president or marketing director of a software services company. Our goal is to help them analyze the problem. Although Kissmetrics only provides analytical solutions to customer sales in the business, we also help them solve other marketing difficulties. For example, through our blog to help customers provide solutions to problems, including SEO methods, conversion optimization (transformation optimization) and marketing methodology. Take SEO, although this and our main business is not very related to large, but this really help our customers. For Kissmetrics, it will attract more people to pay attention to us and understand us. So, if you are helping your customers solve problems, they will also experience and enjoy the results of kissmetrics: More than 50% of our revenue comes from our content marketing efforts.

Content is much more relevant than web traffic

I remember when linkbait (bait chain) began to become popular, almost all marketers would write about the topic. Is that the right thing to do?

For example, Life insure (a company that lives in the insurance industry), its former marketing staff will write about hardware or general business ideas, since the choice of the topic of their relevance, can improve the backlink (back chain) of the click Rate. Although the successful increase in CTR has not been effective in improving life insure's income, when I was working for this company (67 ago), I first did brainstorming to sift through the topic of content marketing that was related to insurance. Although I did not offer creative content for the insurance industry, I quickly realized that people were buying insurance mainly because of their fear of death, which brings me to the title of a 19-something death fact that you intend to do. This article, because of the interesting nature of the content, quickly leap into the red network, for example, "in general, the brain can remain conscious for 15-20 seconds after being decapitated." This content generated hundreds of of external links, and when Google searched for "life insurance", insure from the original 5th position to the 3rd place And more importantly, it also brings more revenue to the company.

So you can do it in any industry. For example, passages Malibu, a drug-addiction treatment company, I created a drugs-for-use chart that lists all the drugs that have been abused, and includes a picture of every drug that causes a symptom, including every drug. The chart generated more than 70 connections on the Web, helping the company jump to the first page of Google search results.

When creating content for your own site, don't write about the things that go red on the web, but create something that is relevant to your business and helps your customers.

People like data and cutting-edge content

Content marketing is not just for people to laugh at the jokes or to paste some pictures of the pet, but to make the content valuable.

Here are a few tips you can use to create useful content:

Information Graph--visual data will bring you thousands of traffic and hundreds of links. In Kissmetrics, we generated 2,512,596 page visitors in this way, 41,142 links from related fields, 41,359 tweets and 20,859 compliments on 47 information graphs. If you want to learn how to create a visual information graph, see the tutorial article How to create a popular infographic

Data-even if not visualized, people like data. Don't believe, try to see this article ten sponsor about sex. This article received 26,000 praise, 4,285 tweets from Facebook. If you can share those valuable data on the Internet, you will have an unexpected harvest!

Blog posts-people like to read blogs. If not, Yahoo will not use more than 1 billion dollars to buy Tumblr. The key problem is that you can create viable blog posts, such as "advice" and "How to do" content types, because the usefulness and value of these blogs will keep them on the web for years, and some of the current hot content will pop up to 1 weeks.

Don't forget to be forwarded blogs and replies

Content marketing is not only the content that you post on the website, it also includes the posts in your space. If your blog content is forwarded to other blogs, you should spend at least 20% of your time on these blogs, 40% on creating your own site, and 40% on the marketing of your content, including forwarded.

When your blog is forwarded, take note of the following 3 points:

Forwarding only on relevant sites-this will help you attract a portion of the traffic from other sites, and these flows are likely to translate into your customers.

Don't overload the anchor text-just set anchor text on a meaningful basis to link to the corporate web site.

Link to the internal content of your site-most people use forward text to increase traffic. For example, Wikipedia, only 6% of the links will point to their home pages. If you want to improve your authority, it is a good idea to link to relevant content within the site and to generate traffic

Several tools to help you produce good ideas

Are you impatient to get content marketing for your company? Finally, I'll teach you a few inspirational gadgets, no matter what industry you're in.

Title Builder-Try typing keywords into your industry in the search box on the Title-maker Web site

Twitter search--try to go to the Twitter search page and type in your industry-related keywords to find out what people are talking about.

Quora problem-Many customers use Quora to learn. Enter keywords to see what your customer group is learning, and to collect inspiration through customer answers.

Blog search-to Google blog search and other sites, you will find in your field a lot of popular problems, to explore valuable content, share or comment, may bring you surprise

Now, you should know how to find the topic, quickly to try the content marketing to bring you the charm!

Summary

In the age of socialization, there is no so-called "boring" industry, so any company can do content marketing. As long as you are willing to devote time and energy, always reap a surprise. But when you start content marketing, make sure you have six months to produce high quality content, and you will find that you will have the same results over the six months. Finally, it is not enough to write good content, but also to note that we need 40% of the time to correct marketing content.

This article is compiled by Socialbeta Tenghonglei, translator Sina Weibo @ Tenghonglei.