Content flow in the UGC community

In the UGC (user-generated content) community, the flow of content I understand can be divided into three phases: content generation, content dissemination, content consumption and appreciation.

1. Content generation

Content is the first step in the flow of content, and is the source of the entire community's content. When designing the process of content production, we should consider not only the function of content production, but also how to improve the efficiency of content in the process of content generation from the perspective of the whole content flow.

For example, when you know a question, you need to choose the subject of the question, you can invite active users to answer the topic, both of which can improve the probability of the question being answered, on the other hand, it can facilitate the question and answer content easily spread to the focus or search the topic of the target users. In addition, after writing a blog in the Lofter is also the same role to set the label, the user by focusing on their interest in the tag, you can view the latest updates on the tab, easy to browse for the content of interest.

2. Dissemination of content

The question after the creation of the content is naturally how to propagate the relevant content to the right users. In general, there are four ways in which the relevant content can be propagated to the appropriate user in the community:

2.1 Thematic groups

The "Theme Group" class forms the user's, and the user can choose to join the subject group of interest. Because the content generated in these thematic groups is often centered around the corresponding theme, the resulting content is easily accessible to the right users. It is also mentioned in the book Art of community that the form of a theme group is the basic organizational structure that produces a sense of community belonging.

2.2 Label

After writing a blog in Lofter, the individual tagging function is such a setting, knowing that the topic can also be understood as a common endorsement and use of a community label.

2.3 Selected Topics

In each community, in addition to the user to select their own interest in the label or group, you also need to give users a discovery and explore new high-quality content of the portal. This portal can be achieved through the high quality content of the community's editorial community.

For example, in the Cicada travels in the topic column, will recommend the content which organizes with the different topic; In the Watercress group's Select column, will also recommend you to join the group as well as the selection content item, will have the Discovery section in the knowledge, provides the today or this month hottest content.

2.4 User relations as a link

The UGC community creates user relationships through one-way or two-way attention to users, and relies on user relationships to deliver content across users.

For example, a known dynamic column will show you the user's concerns, answer, comment, praise of the dynamic and content; Lofter will show you that you are interested in the latest published or recommended blogs; there is also a dynamic column in the kitchen that shows you the latest recipes for users and the dynamics of the dishes you've done.

3. Consumption and appreciation of content

When the relevant content arrives at the right target user, the user is naturally consuming content, and if the user feels the content is valuable and participates in the derivative of the content, the original content will continue to appreciate.

3.1 Interactive

Subsequent users of the original content of the comments, replies, points praise, recommendations, can be summed up to make the original content of the interaction. Interaction, from the perspective of the community motivating the user, that is to say, the feedback and incentive to create content users (of course, there is a small amount of interaction is negative, but also for the subsequent participation of users to create a sense of participation, from the content of the corner, can continue to improve the quality and richness of content, even to create a new round of content dissemination.

3.2 Finishing

The content in the community is created by each individual, and in the eyes of the user, there is some common attribute or connection between the individual generated content, so it is possible to consolidate the content by organizing and forming the content.

For example, knowing that you can create a public "collection" watercress can create a "bean column", concerned about the "collection" or "bean column" users can not only get the existing content, but also can be learned that "collection" or "bean column" in the updated content, and this, undoubtedly can promote the spread of content.

3.3 Persons Collection

In addition to public collation, users can also choose to collect the content of their own needs, content can eventually form the user in the formation of precipitation for the user is to accumulate value, this can improve the user's dependence on the product.

For example, the kitchen can be a collection of recipes, after collection, every time I want to cook, will open the kitchen in my collection list, select the appropriate recipes.