Content-building focused goals

A lot of stationmaster, perhaps already listened to tired of "content is king" this sentence. But it may be true that when a potential customer encounters a problem, it may be the search engine that first asks for help. I dare not say "Baidu, you Know", but it does reflect most of the actual situation. However, many webmasters make mistakes on this point, even if the site can continue to update valuable content, but did not regard the content construction as a part of the network marketing program.

In the electric business website, the content construction focus goal only has two: the consciousness establishes the trust, the second is educates the customer. This is content marketing. In order to achieve these two goals, the form of the site content should also be certain.

4 Forms of content for building trust

1. Blog

Blog is the starting point of the website content strategy, the reason is very simple, blog content release is very easy, while forwarding and sharing is also very convenient, moreover, search engines also like blogs.

To be reminded, don't just think of blogging as a place to post. But also to give it the network marketing mission.

2. Social media

Social media is just an extension of your marketing pipeline and a marketing contact for your network marketing pipeline. Individuals are not very interested in social media. If you play Weibo, the people, only personal interests, understandable. But used to do the battlefield of network marketing, learn from each other and use each other.

3. Comments

Speaking of comments, voting is one of the ways. Amazon used comments to make sales soar, and that's what it is all about now. Narrowly speaking, you send articles on the blog, the participation of netizens is a comment. But there is a broader version of the commentary. Google's PR algorithm has comments on the shadow of the site outside the chain is a comment, now Baidu popular thumb program, but also in the search results show that is actually a comment.

4. Customer Testimonials

In the electric business website, the customer witness is the most powerful content form. In the sales letter writing, should use the customer witness, its actual content construction, also may wish to adopt the customer witness.

4 Forms of content for educating clients

1. ebook

E-books need to be valuable and have a point of view. The potential customer will like, will download, then will help you to spread. The content of the ebook form should be done by every enterprise.

2. The Seminar

Seminars, online can be carried out. This content can be said to be the most scarce, but also the most consumers want. If you do not have this source of content for the time being, it may be a good idea to repackage the ebook to make audio and video.

3.FAQ

FAQ, frequently asked questions. Collect and collate potential customers and customers often ask questions, or will worry about issues, unified to answer. These problems are usually very specific, you can help them solve the problem, if the temporary solution, they may have to consider your product.

4. Success Stories

Success stories are like a story. Customers have achieved success through your product or service, other potential customers through real people, not only can learn a lot of things, more importantly, your products or services more trust, let them feel that those who succeed, is their tomorrow is their role model--as long as the same products or services, Will certainly get the same result. Article first A5, article source Lamp encyclopedia http://www.n6188.com/baike/, respect for copyright!