Content for the emperor How to formulate Web site content strategy

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Sometimes, the site lacks the content that can be connected, this is the title to rely on SEO resources and creativity to solve. The creation of good content can not be boundless, we will be hindered by their own corporate culture, it is difficult to develop linked content, this is another problem. To enhance the weight of the site, improve the quality of content, you must develop a good content strategy.

The long-term nature of the content

Try to make each content long term effective. We stand in the content should have long-lasting, has long been attracting traffic and users. If our content is only suitable for a certain period of time, such as the SARS period, after that time content search volume will certainly drop or 0 search, those content will have no commercial value. Of course, for a specific period of content is also to have, after all, in that period of time can attract users, but not too much.

Content repeatability and Scalability

Some commercial websites often hold activities, we can design the content module is repeatable. Active content requires different innovation orientations and activity rules, but you can use the same page templates and voting techniques. For example, a site to open the competition of the child page, directly into the activity, our active module navigation settings can be considered reusable, the next event will not have to start everything.

This is the Model Test Contest page, if the site held the next competition, this content template only need to change slightly.

The uniqueness of the content

Content is unique is original, we have to ensure that a certain amount of original. No matter what type of site are required to original, the original site can attract spiders crawling, Baidu included, so as to improve the weight, upgrade rankings. The occurrence of a big event will always arouse the attention of many people. For example, Baidu some time ago K Station, this time needs to be fast, our website should be the first to release relevant content. There are also a number of business sites that are jointly organized at the same time, with valuable news around them, and we are able to make the announcement before others, and we can be added to the opportunity to be seen as a major source. Even if the content takes only a few hours, it is likely to help our web site defeat our search competitors.

Content biased to the needs of the user

Site to put what content, how to attract traffic and users, mainly to see the market needs and user psychology. The content of our website should be designed according to the needs of users. Put yourself at the user's point of view and imagine what you want to see when you enter the site. Generally speaking, the company's business projects, the cases have been done by the user concerned, so as shown in the image of the site, the content of our site must include the user needs. such as de de network technology this site.

To attract users to our site we need to release some of the original content with the user actually related, these content will often be included in Baidu, users look at the very likely will enter our website.

As the Web site shows, when a user queries the above questions, it is likely to enter the site.

Research competitors

Optimize the website is in order to make the enterprise more competitive, so we must know each other, can win. We want to recruit our competitors, enter their website to see "enemy", if more successful competitors provide more exciting than our site, more timely content, we need to understand the competitive environment of search. Look at your website and find out where you need to improve to catch up with your opponents.

This article by Sheng de network science and Technology http://www.0772sd.com/Lin Xiao Edit, reproduced please indicate the link