Content for the era of the king of our webmaster where to go

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Content for the King has become our SEO industry a symbol of the times, perhaps in some future there will be a better time to come, but now this time we need to take a good grasp. The reason for the content of the king is called an era, because we seoer in doing optimization has not only been a simple pseudo original, not only simply to send out the chain, not just simply to optimize the code, we need for the site to do is: high-quality content.

What should we do when the content is king? To solve this problem, we first ask ourselves, how many webmaster in the construction site content is very attentively? How many people in the original article, how many people in the false original, how many people in the collection? What is the efficiency of our original, even if it is original? If you are in the false original, Do you have high quality false originality? This series of questions warns us that in this not bad but bad era, we should pay great attention to the construction of high-quality content.

What kind of content is high quality content?

The quality of the site content to do the following four aspects:

1, rich content, with originality. Do not simply copy and paste.

2, the content of professional and reliable, and ensure quality, to ensure true authority.

3, the article title contains keywords, preferably a hot keyword. The article and the website topic correlation degree is high.

4, the title and content from the user point of view, to solve the needs of users, to attract users to browse.

Second, the content of the site to see who?

To build high quality content, we have to find out what the content of the site is for who? There have been two views: one side thinks it is for the search engine, they think that only by the recognition of the search engine, the search engine will recommend the content of the site to the user, So they are building the content of the website to attract the search engine doctrine as the main, try to do the new original content, the other side that the content of the site is ultimately to users, they believe that in the construction of the content of the site only high-quality content to attract users ' attention, to improve the conversion rate of the purpose, So they always build high quality relevant authoritative content. These two viewpoints have certain truth, although I prefer the first method, but we build the content of the site to pay attention to two aspects of the combination, because a Web site content both to the search engine to see also to the user. Only two aspects can be combined to build a higher quality website content.

Third, how to build high-quality content?

The construction of High-quality Web site content will be different from the different industries, and I would like to introduce the first points we must do.

1, the first to improve the content of the site's reliability, authority, authenticity. The content of the website dishonesty the slightest false, false information can be misleading, to the user can cause very serious consequences. For example, the medical site, the content of the construction of the time must be rigorous real, otherwise there will be safety accidents, the consequences are very serious. Also, once the search engine found that your content is false, it is likely to rapidly reduce the weight of your site, so to build as far as possible the authority of the true and reliable information. Of course, the authority of the site content is very difficult to do overnight, it takes us a long time to adhere to see good results.

2, secondly we want to improve the relevance of the site content. Site content to be built around the theme of the site, this is the beginning of every webmaster should know things, although some irrelevant content can bring good traffic to the site, but once the search engine feel that you this page does not meet the theme of their own site, may think you this is cheating, give you a very heavy punishment. So the relevance of the site is very important, each page content should be built around the theme of the site. Improve the relevance of the site content can be used in the construction of the content of the time to do a column, the same type of problems together; In the exchange of friends in the chain of attention to relevance, not only pay attention to the PR level, in the layout of the chain, should pay attention to position, such as can be

3. Improve the originality of website content. To be honest, the content of a website if the long time construction will be because the industry is too small reason and can not adhere to the original, then must be false original, of course, the construction site content of the best use of original method, so more can be recognized by search engines. False original time to avoid direct paste copy, to appropriate deletions, such as adding and deleting paragraphs, modify the keyword link, some people say that only the replacement of paragraph order can not solve the problem, but change the paragraph should be more friendly to search engines. These methods are the grasp of their own skills, good network can definitely edit the search engine and users are recognized by the original high article.

4, reasonable update the content of the website. We recommend that you increase the time, because the search engine on such sites will be more friendly. Of course, if you can increase the content of the site to update the frequency and quantity, is also a very good thing, strongly recommend not to take a fierce update, and then one months regardless of the practice, this approach is likely to be the search engine penalty down right. The construction of the content of the time many webmaster like to automatically put the article in front of a paragraph or 100 words as a description of the article, this approach is very bad, because a lot of articles in the first paragraph can not represent the main theme of the article, so in writing a description of the time more will be able to be

After introducing some of the key points that must be known, we will find some small tips to help improve the quality of their website content, this needs their own continuous practice, and constantly summed up. Here are some of my experiences.

1, illustrated. This is not unfamiliar to everyone, I believe many people are doing so. A good article plus the relevant pictures will be more attractive to users to browse, more likely to make visitors into customers. But everyone in the use of pictures must pay attention to the first upload to the Web site database, remember to write ALT tags, add site links, it is best to add a watermark, if their PS can be a high ability to modify a little, do perfect, their original photos is also a good way.

2, the development of special template style. This is my very proud of a place, I like to put the construction of the article set a corresponding template style, and then each apply on the line, simple and easy. Of course template style to be special, to be different. For example, introduce a question in the first paragraph of the article and give a detailed answer. Also, do an interview class article. Note that this kind of special articles, although very popular with the search engine, but also pay attention to the basic points of the construction of content.

3, the article edit typesetting seriously. As far as possible the composition of the article to do without flaws, neat and exquisite, edit the time without typos, so that users look at the content of the site is happy, rather than frowning to look down on the experience of the user is very important. Picky visitors can leave your site immediately because of one of your typos.

4, "Temptation" title, practical title, accurate title. In a lot of time, the title as the face of the article must be decorated well. We attract visitors to our site, to achieve the title with "Temptation" sex, to attract visitors to visit, to achieve the usefulness of the title of the site, tell visitors the article is very practical, to grasp the psychology of visitor search, the production of accurate title. To do any of these three points, the quality of the site's content will be improved.

Content for the era of the king, we have to do some things I have finished. If you don't know where to go, you really need to rethink. The era of the king of content is a good time and a bad time. Do well, we are "Wang", will optimize the site, so that the site has a good ranking; Do not do well, we have to rethink, we must learn to keep up with the content of the king's pace of the times.

If you have the determination, perseverance, coupled with a little bit of intelligence, I believe you can definitely in this era Chang Xiang roaming, I believe you will be the time of the tide. Believe in yourself and believe that content is king.

This article by the Xu Zi Rain, Beijing gree air Conditioning Repair (http://www.glwx.info) The net arranges to publish, welcome everybody to add my QQ to communicate with me, my qq:357457170. Welcome free reprint, reprint please hand mercy, retain the original author information, thank you for your cooperation!