Content for the king is not a grab exclusive form content strategy is the key

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I "Fate is always young North drift seoer talk about SEO" interview Bowen in Chinaz, A5 published, constantly have friends in QQ asked me: "How, you blog also do interview?"

Grassroots interview Grassroots, some friends were stunned

I know the subtext behind my friends ' questions-because since Zac successfully interviewed the head of the Google Anti-Spam group, Matt Cutts and other industry celebrities, we are not unfamiliar with the blog interview. Friends are surprised: as a lack of quality network resources of the grassroots blogger, blog is not what fame (so far the average IP less than 100), you actually do interviews, and the interview object is ordinary people.

Indeed, in everyone's impression, media interviews are generally staring at the industry celebrities, so not only the publicity highlights (star effect), but also attract the attention of the audience.

This "pull tiger skin big flag", to enhance the popularity of self blog I have also thought about, and have tried to contact a number of celebrities, enterprises (such as Baidu Library), but all the results of the efforts of all of us guess, my various efforts, no reply.

Faced with such a brutal reality, I can only admit that I am not a famous Bo, no platform advantages and resource advantages of the reality, can not be with other large platform to rob the industry celebrity name Enterprises. And I realized that if I blog "Grassroots interview" section to go on, you must actively adjust the original idea, a start, from the interview side of the "grassroots" to start.

I think, as life we are most likely to ignore relatives and friends love, professional areas are easy to ignore their own side of the "experts." I think the practitioners around me, although not well-known, but their efforts to study, their thinking about the industry and their own future design, are truly inspired and touched me-even more than those who are famous interviews more real. As long as I choose a good interview object, heart feelings, and better expression of words, there must be someone will also be touched-because this is the root of the most real struggle process.

More importantly, such a real "grassroots interview Grassroots" "Grassroots Interview", although the need to more attentively find each other's publicity highlights. But this just can "yang" I familiar with the interview object "Long", "avoid" I do not have the industry celebrity resources "short"-formed a "grassroots interview grassroots" "Differentiated marketing" strategy, can give readers a deep impression.

I thought, I such "Grassroots interview grassroots" of "column planning" should be very easy. Can really implement up later, I just know, for me this is not well-known grassroots bloggers, interview "grassroots" difficulty is no more than interview "celebrity" small number.

My university a hobby made the second career of female students, a listen to me to interview her, immediately half joking said: "You want to interview me?" OK, the opening fee is 5000, get it "; another Wuhan friend who quit his business has been saying that he has not succeeded," Wait, wait till I succeed. "

Although all these difficulties I did not expect, but I still believe that my plan is feasible, has persisted for more than a year, today only then makes two "the grass-roots interview", although the quantity is pitiful, but the effect is very good--to the first friend's interview although the click Rate is not high, also did not have any response, but was the interviewer to feel good, Later, his cat shop encounter "cat refund Division", he first informed me, the success of my "Day Cat Seller War Refund Division" exclusive News.

To say that my blog experience is not to show off, but to give a little inspiration for how to get "more unique and original" friends.

Once on different occasions, I have heard many different corporate website editors complained to the supervisor: "The same topic has been written several times, has been a cliché, and now the whole topic, how do you tell me?"

The answer is surprisingly similar-"you re integrating the relevant points, adding some timeliness elements, and kneading again, OK".

"False original" is not the ability problem, is to do station attitude problem

I know, this is the most people wrong "content is king" The inevitable result of the idea--regular upload more web content, and must be more "unique original content"-their reason is also very direct, search engines like original, more unique original content to cater to search engine preferences, meaning a better ranking, means that can include more of the industry's long tail keyword, but also can cover more industry-related content, so that users feel the site professional comprehensive, all-encompassing.

Therefore, in order to achieve the above goals, whether or not the ability to write, whether or not there is indeed a benefit to the potential user content, must constantly create original content, but also to the regular upload, convenient search engine spiders crawl-this is the "pseudo original" strategy in China's network industry enduring reason.

Therefore, the "pseudo original" strategy is not a writing ability problem, but to do a station attitude problem, as well as the resulting content strategy problems.

But I'm going to say, let's not be obsessed with more unique original content--for web blogs with less weight, even if you have one or two unique content of the industry, will soon be more with "content gain", "audience gain" advantages of the high weight of well-known sites reproduced, is not enough to change the weight of your site is not high, Marketing object is not well-known embarrassing situation.

I think that many website operators in the mind of the "unique original" is equivalent to the news media "exclusive", for the news media, exclusive coverage is very important. "Han Xin will be soldiers, the more the more" to describe, not a bit too much.

"Grab the scoop is not the most important" (Network image)

But in an interview with Jeandi, the New York Times, the world's most famous media reporter, Andrew Jacobs said: "Exclusive is important, but the scoop is not the most important, it is important to (dig deep into each of the valuable news clues,) tell each story about contemporary China.

"Grabbing the scoop is not the most important thing," those who insist on the "exclusive" media, often the taste of the "dog cub", perhaps the "dog cub" "Exclusive Lace News" to see a lot of people, but no one would think that the media is very tasteful.

Surely no one wants their own web site (or their marketing content) to become the "paparazzi" in the industry's Web site? Then we must remember: "The scoop is important, but the scoop is not the most important."

Indeed, "unique originality" is equally important to the competitive web site, but more importantly, do not follow suit, do not "copy collection false original", to work from the side of their own access to the most urgent needs of users, self-product selling point and the overall trend of the industry to start, according to user needs and self product characteristics, form their own content differentiated marketing strategy, and stick to it, gradually form their own unique content (service) system, showing their unique understanding of the industry, as long as you do this level, so let you "copy collection pseudo original" My information, imitate my layout, but "Painting Tiger painted Bone", you Can not " Copy Collection pseudo original "My site overall style."

I think this is the real "content is king" meaning, although it is not easy to implement, but the final return is rich.

No matter what you think, anyway, I'm preparing a way to go black. (This article by Gouyn12 original starting, copyright, Wenzing, reprint, please indicate the form of the link to the origin of the article http://www.gouyn12.com/wzyy/397.html and this statement, thank you).