Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall
For private hospitals, the network promotion is the fundamental site, and many people feel that the site is the root of the content, then we look at the current private hospital sites are some of the content. Open the Internet on a dime a few gynecological, male, cosmetic surgery, such as private Hospital website, the same style, amazing similarity of content, this not only makes the user aesthetic fatigue, but also let search engines feel helpless. Although each hospital site is very focused on SEO, carefully raised the title, Keywords, Description, the text also outlined in front of the summary and keywords, but how the effect? A large number of similar content, for search engines, can only be regarded as cheating, will be reduced right to deal with.
Rather than a lot of kung Fu used in the release of reprint through the CMS article, rather than focus on planning disease topics page and doctor-patient answer page. Disease topic page, mainly used in the promotion of PPC link, because the promotion of PPC link set as the home page, most of it belongs to a waste. And the hospital answer page, is the author of the analysis of a number of hospital web site traffic statistics found that the search engine favorite included, or the user asked this original article, may be a few words, but can truly reflect the user language habits, so that more users to search. Therefore, this kind of page layout design, content arrangement, inner chain navigation, all need to focus on doing.
Admittedly, more and more hospital network department already attaches great importance to the promotion of soft text, even as one of the daily work. But the quality of the soft text, as well as the way to promote, but often uneven. Soft Wen should be the original article, this is undoubtedly, here said the original, mainly for search engines. And the soft text of the specific way of writing and promotion, a lot of articles are introduced in detail, and I will write a separate article and discuss. The simple mention here is that choose to publish soft Web sites such as forums, blogs, etc., or become blog marketing, and so on, not only to see how many people at that time, but also to consider the weight of the site and the URL, because there may be some sites not many people look, but search engines like. You know, a top-ranked soft post may mean a negative piece of information. Similarly, the soft text title and text, not only to netizens like, but also to let search engines like.
The advantages of soft text can also be extended to the cooperative level with the news media site, some good activities, not only to the media site reports, but also the hospital to write their own newsletter, submitted to the news website, counted as part of the advertising investment. News website published articles, there may be other news sites or portals as news forwarding, coupled with private hospitals own purposeful reprint, the effect is better.
Private Hospital Network Marketing original blog: HTTP://BLOG.SINA.COM.CN/KANFCN