Content marketing, enterprises do not do "talking dumb"

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"I World Network business note" In the complex noise interference, information overload in the case of external pressure, the new strange title, pleasing the user's graphics and text, all kinds of events will win some user's attention and in-depth reading of the power, can pay attention to and better use, but does not mean that everyone will agree with you, and then take the purchase action. So what exactly does it take to win your real users?

Wen/taylor0007

Often listen to friends in the network marketing a lot of confusion, and put forward the following series of questions, such as:

How can I promote, to add more fans? How to improve the conversion rate of micro-marketing?

How can we be so depressed and deserted when other people's official microblog is so prosperous?

So many micro-credit marketing success stories, how can I in the micro-letter how to push the ineffective?

A lot of fans, engage in activities to participate in the user is very poor, why not see the marketing effect?

After so many doubts, many people may get some simple conclusions:

We do not want to focus on micro-blogging or micro-letter promotion, no effect ... Give up ...

We do not have professional people to do, immediate call to the so-called professional team, can also be a mess ...

Undeniably, in different types of platform functions and ecological environment, micro-bo, contacts, micro-letters, etc. gathered a large number of users at the same time, the birth of a large number of cases, and derived a number of promotional principles, fans netting methods and marketing strategies. In the author's opinion, if only according to the training or network on the public release of the skills to do, can not grasp the core and the essence, cannot combine the industry experience, analogy or even 10, want to have results is not easy.

Whether online or offline, positioning target customers, building contact points, build channels is only the basic work of customer marketing, in reality, but many enterprises as a whole, and take it for granted that, as long as the release of some information, it will certainly have effect, otherwise, is "not worth it." In fact, not so, but we think too simple, no hundred test lark Marketing, we must in the actual combat constantly revise, optimize and improve.

Content marketing is an art of speaking, if the enterprise in the promotion process only know how to speak from the words, to justify themselves, the user's feelings regardless of, it is tantamount to "dumb to speak." On a social platform or network platform, users have habitually shielded hard ads, and commercial flavor of soft Wen also more and more easily recognized by everyone, the promotion, at best, only in the "sound" only, enterprises if simply to pursue exposure, people, wealth, things, team morale and other resources will be a huge waste. If users can not understand your intentions, can not really experience your emotional and scene rendering, it is difficult to continue to activate the heartstrings of user identity.

I do not know is affected by traditional marketing too long, or by some micro-marketing training poisoned by the impact of deep, many businessmen know where to do the promotion, but often ignore the promotion of refining content. Take the micro-trust friends Circle For example, used to share life between friends, interest, experience and free communication of the social space, today, has become a dumping site, a variety of naked merchandise information, price promotions explicitly poured into the friends of the mobile phone, no one is willing to be hard to be harassed every day, really annoying, direct shutdown permissions, Do not want to see your information in the circle of friends, really sad, care, unto impose. Advise some friends, please do not because of a momentary rude, lost the future exchange with the user of precious opportunities, otherwise, really outweigh the gains.

From the angle of "customer's energy Science", the communication, micro-bo, Ishin, MO, and so on, just the carrier and access between enterprises and users, platform can not automatically help enterprises solve their own marketing problems, so do not wishful thinking of superstition or infatuation. Whether it is physical business, traditional electric or mobile, how to solve the end of the consumption of energy, the final key is to see how the enterprise to your customers express? What is the specific content? Can really impress people, in addition, your products or services can support your commitment, and successfully win the trust of everyone.

In the complex noise disturbance, information overload in the case of external pressure, the new strange title, pleasing the user's graphics and text, all kinds of events will win some user's attention and in-depth reading of the power, can pay attention to and better use, but does not mean that everyone will agree with you, and then take the purchase action.

So what exactly does it take to win your real users?

First, the user tone as the main

"Customer energy" that, in the world, any person, thing, things have a certain amount of energy, we touch things can make us happy words, that the frequency of the same, on the contrary, different frequencies. Together, it embodies the power of the same frequency, and it is true that people tend to have the same frequency with their own people or things, and make choices. If the enterprise in their own perspective to do "soft writing, video filming, advertising, etc. any marketing behavior, Intangible has put the user in the opposite, want to hook up the user's mind, relatively difficult, especially in the mobile Internet to center the general trend under, it is even more difficult.

Second, said the user-related words son

In fact, enterprises by the constraints of limited resources, marketing should be from the inside out, from the core extended to the external order to carry out the work, can not "East a hammer, West a club, three days fishing fishing". As a result, we leave the user idle time aside, in a sense, we are only concerned about their own information, in-depth intervention, and may make the relevant response, no one is willing to waste too much time on irrelevant matters.

First of all to solve the user-related problems, and then rely on a number of small skills to adjust the user contact with us in the process of various feelings, to activate the relationship between merchants.

Third, to do good things for users

Content marketing, not just what we say, but also to see what we do for the user's benefit, this is the basic element of enterprise marketing. So in the fan interaction, member activities, new product promotions, all kinds of experience and other activities should allow users to participate in, and can really feel the benefits of paying for you.

After the failure of the past marketing campaign, some friends vetoed some marketing strategies, ways, methods and means of the inherent attributes, in fact, any of these themselves and no right and wrong, good and bad points, the key lies in the use of the hands of the application content, degree of implementation, attractiveness and other factors can be a good match. As long as the enterprise has done to the user really good, then, I firmly believe that you can win your own group of customers.

Iv. pay attention to the user's real interaction

Each user is an energetic body, not only in the consumption power, but also in word-of-mouth communication and community influence. Because of this, enterprises should cherish every user, after the purchase of our products or services, customer role is no longer just our customers, but our friends, should treat the mentality of the family, to express their intentions, real treatment, as long as we insist, we must be able to receive your good intentions, taboo to steal acceding, because no one is a fool, The stupid person also has to understand that day.

The author stressed that "interaction" is not a simple two-way or multi-party communication, but pay attention to the voice of the user's listening, the need to grasp and meet the needs, only a true understanding of user preferences, only to facilitate good communication with users, targeted to provide products or services.

Content is by no means an elective course, but a compulsory course, marketing is the outlet of the enterprise, in the network world, users do not understand, ignore, you are difficult to find, users more difficult to pay for it. Remember, enterprises do not "speak dumb", we have to realize, to the spirit, to be clever, to be true, to live, we have saved the energy to play out, in order to network more loyal user base, the company's days will be more moist.