Content marketing: How to create Content

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First, find the source of content

The first is to find and study your main source of energy, which will be the nutrients of the rest of the ecosystem, and your source of content is your fuel, of course, depending on your goal and Target (who do you intend to approach?). What do you want them to do when you are in touch with them?), with your buyer's needs and needs ( What do your potential customers and customers care about? Can we create something that they are very concerned about? Consistent.

For example, do you try to reach out to buyers of healthcare information technology and make them users of your software? Perhaps the source of your content is around how to create content through compliance audits. Do you try to get in touch with the children's mothers and have them sign up for a game class for their children? Perhaps the source of your content is the safety of the pool, and you're going to write a series of blog posts about how to avoid swimming accidents and what swimming rules are fabricated ("Do you really want to go swimming one hour at a meal?").), and released a Flickr photo, and a video playing in the pool, and so on.

Tip: You may have created a lot of content before. In that case, it would be a good idea to collect everything you've created. Collect everything you've created, including articles, industry white papers, e-books, webinars, slides, lectures, or anything else, in one place. Just a simple spreadsheet; On the form,  information (page numbers and URLs) on which Web site it is on. Select the essence of the topic, live title, or key information, and categorize it. Discard outdated content and keep your content new.

And then, where do we start?

Should you first create richer content, like Iinnosight, Maretingprofs, or Kinaxis, and then put it in a few small chunks of content, such as blogs, podcasts, etc. or should you do the opposite: first create a small chunk of content, And then collect or organize them into larger e-books, industry white papers or best practice guides?

Either way is good: the point is that your content is all part of the same cycle or continuum, isn't it? So don't care too much where you start. In our experience, most business-to-business companies prefer to create larger content first. At the same time, individual users and small business owners who want to sell to consumers often use the exact opposite approach.

Wherever you start, remember that your content is designed to be a single source of content or a specific topic. Whether you first create chunks of content, or small chunks of content, your ideas or themes are always the basis of content, and every part of what you create should be reflected in your chunk of content. That way, it may be easier to create small, small content first, for two reasons:

1. First of all. Creating small chunks of content is not as difficult as creating chunks of content. It's easier to create and post posts on a particular topic than to conceive, write, and create more than 50 pages of e-books;

2. Second, create small pieces of content first, allows you to experiment with your ideas or ideas, and measure how your audience reacts to your subject, and then spend time, energy, and money consolidating it into chunks of content that might not resonate with your target audience. In other words, you will be more flexible when you first wear small pieces of content. For example, you might create blogs and share them through microblogs and social networking sites just to see which method you should take (based on people's feedback or clicks), or to make small adjustments to the opposite direction of the content.

Finally, add the surprise element

Express your content in different formats, in different lengths, and in different media. For example, think about text, videos, recruiting, and slides. But also in each format, transform the different kinds of content you want to create: combine longer blogs with shorter posts, timeless themes that are not subject to time constraints, combined with time-sensitive comments, and personal themes.

The goal is to create compelling content that your audience wants to read, to see, and to bring a small surprise to them by synthesizing something in a way that surprises them, and that's a reward, even for a short time. Kinaxis, for example, has launched a series of YouTube humor videos on supply chain management and enterprise software. Some comedy videos, made in-house, such as Late Late Supply chain talk show, short sitcom "Work-Married" Marrier to the job, made Damon and Sebery the couple's supply chain team overnight fame. Other comedy videos are scripted and filmed outside the production company.

We can guess what you're thinking: making jokes about supply chain management and enterprise software? Sounds interesting, because it's a bit of a surprise, not a kind of fun, right? Well, you can't be wrong.  This comedy is really interesting and surprising. Add a little surprise element, not only promote the content of sharing, but also give your company a certain personality. Article by the new Webmaster Network http://www.k503.com/starting, reprint please keep!