Content marketing: How to make video content

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Search engines such as Google and Bing recently adopted a method called hybrid search, meaning that their search results not only display standard pages, but also display videos, pictures, news stories, maps, microblogs, and so on. It is particularly noteworthy that video content is 50 times times more likely to appear on the home page of a search result than a standard text content. Can you understand why it is important to include video in your content?

Now, countless videos have been uploaded to YouTube and similar video-sharing sites--every minute for 24 hours a day, video uploaded to YouTube. So how do you stand out among so many people uploading video? You need to make a video that is widely shared by others. The widely broadcast video, while being able to generate a lot of praise and make people scramble to watch and share, does not necessarily win many people to visit your website or buy your product.

As with any of your content, ask yourself, "Why do people I want to contact want to see this video?" Most of the time, the answer is, they want to buy to relax, something fun, or want to learn something. Ideally, the video you create is grouped into the above two categories. If you can create a video that integrates both, that's better. Let's talk about how to make video content.

To conceive your story.

Video may tell you more shocking stories than text or audio. So you have a lot of opportunities to make things that are really fresh in your mind. According to new media expert Thomas Clifford, the difference between bland video and really attractive video is that the latter is telling the true story. So he advises you to make a small documentary that has the following three features:

1. It focuses on the true story of your company;

2. It highlights the real person, so to show your team's personality, as Thomas said, "The true words of real people." "Even if your product or service is pure technology, your video should also highlight the description of people;"

3. It includes outsiders (perhaps suppliers, customers, stakeholders, etc.) to enhance the viability.

One advantage of the small documentaries, says Thomas, is that they are economically affordable. Usually, only a few actors can shoot, and you don't have to rely on fancy pictures or stunts.

The key, he explains, is to have a writer who writes a story, he or she can design a frame, or write loose shooting scripts that help set the direction for the final story. Every person you interview should talk about his or her own way of speaking, using his or her own words, but you need to guide the interviewee and talk to your goal of creating a level. Sometimes your story-writer, perhaps a consultant or director, has the ability to be able to continue to work and hold a bystander's view. But more often, you may have to play that role.

The best story, Thomas points out, contains a thread: You or your company have faced it and have solved the problem or challenge. That's the story of a client's success, and that's why it's been redesigned as the perfect candidate for video!

What to shoot

To answer this question, consider your audience, your company, and your comfort level. If you're afraid to talk in front of a camera and you're on your own, the video may be the best choice for you. Next, you can just take a lap around your shop and talk to the people you see, not to the front of the camera.

No matter what business you are in, here are some of the things you can shoot while creating a video.

1. The diary-style video that people organize to talk to in front of the camera. These are usually shorter and have rich connotations. They offer tips or tips for using your product, answer a common support question, or just an improvement on how your company helps your customers.

2. Interview employees, customers or other people who may be considered the authority of your industry. Bring a camera and a tripod, and then talk to others, you can create good content. Think ahead about what your audience might be interested in and what answers they would like to hear. In fact, you can use Twitter, social networking sites, or your newsletter to ask your audience what questions they would like to hear from you.

3. Highlight your product characteristics of the roving show. Think about what a good idea it would be if a restaurant showed a day's specials in a video on its website, and not just listing them on the menu! Or, don't let everyone just see the photos of your restaurant, you can also show the rooms.

4. Video behind the scenes is always popular. For years, some musicians have used the videos to satisfy their fans ' peeping desires. Companies can also show you the day-to-day production processes that they don't see and are interested in. For example, how would it be to show you a popular product from the initial concept to the final product on the production line through your video? Some things are very common to you, but for your fans it is extremely exciting and refreshing.

5. It is also always interesting to share some of the videos that you are participating in a meeting or other event, especially for business-to-business customers. Sharing your thoughts with your customers while enabling them to see some of the activities they are unable to attend will undoubtedly help you attract your customers.

Most admit that they are afraid to appear in the video because they will look embarrassed. However, to realize that almost all people have this concern ... There's nothing to be afraid of. Today, the cameras are everywhere, and people are often on the web, and jade is sharing the most embarrassing thing he's ever had, so any food you make for your company is far less embarrassing than the food you find on video sites.

Don't be afraid, pick up the camera and start shooting, and get some fun from it. Believe us, this will work.

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