Content marketing is not a text to go the world

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Recently in the name Bo have a lot of netizens love dry articles, in fact, we are talking about the core points are content marketing (contents Marketing) how to do. The simple point is how to make money from an article or a micro-letter/Bozhong. In fact, this concept is a certain misleading that is: rely on one or two articles can do a good job content marketing is actually a lot of unspoken rules or people like to call him the principle of speculation.

Content marketing itself is not a short-term marketing method, it does not belong to this attribute. For example, as an ordinary user, the first time you see a forum post that has never been visited, even if the content is well written, you may not register immediately as a user or an unsolicited subscription, because this is the first time you have come into contact with this forum (brand), the perception and positioning of him is not, or inadvertently, You are more interested in this article than the medium of this article. Conversely, if you pay attention to the forum and other good content every once in a while, you will slowly transfer the goodwill to this forum (brand). resulting in subsequent registration or subscription behavior.

So the game of content marketing is not whose article is more exaggerated, who the information is more the world, who earn the amount of ￥ higher, or simply by the title of the party to break through. The real effect behind, in fact, only the people who send articles understand. Content marketing Many companies are doing, but also to the long-term goal of positioning, its role is to enhance brand memory, enhance corporate value and the voice of the Internet, so that the audience can fully accept your situation will produce a transformation of the way. Therefore, if you are a personal blog, the company in the micro-letter/Bo, the team is doing content updates must have a correct understanding. Instead of being heavily-decorated articles upset their original intention, weakened their own struggle will, in order to quickly gain the unrealistic way to go.

Including my own project is also doing content marketing, and is a point to line process to do. Never in a hurry to say a good article or a dry goods video even the freestyle of the SEO song can realize what immediately, how much cash to earn. What I need is to build up the properties of my brand and let the diver surface automatically, all you have to do is stick to your features and texture. Valuable things will naturally appreciate people, so do not be too quick and blind to follow. What suits him doesn't necessarily suit you. Content marketing is definitely not a text to go world.

From the school of counseling, micro-signal: Bosonstyle