Content marketing is the most valuable marketing method today

This year, the country's largest search engine Baidu has been in constant updating algorithm, in August a major update, blocked most of the informal web site, many of the site's decline, resulting in the webmaster industry more and more difficult to do, now Baidu has been emphasizing the importance of content quality SEO, outside the chain is second, Therefore, content marketing is currently the most effective SEO marketing means.

Content marketing in foreign countries has been very hot, in the country, for the previous SEO marketing has gradually withdrawn from the stage of history, today's content marketing more than SEM (search engine marketing), PR, and even paper media, television and radio advertising, and become the preferred marketing tool.

So what exactly is content marketing? Content marketing is the creation and release of original content-including Bowen, case studies, white papers, videos and photos-to bring inquiries, increase brand visibility, and build a professional image of the company in the field. Content marketing is not to advertise or do SEO promotion can enable customers to obtain information, understand information, and promote the exchange of information marketing methods. In fact, content marketing is more difficult than SEO promotion:

1, not enough time

Content marketing needs a certain process of collating content, it is divided into discovery, organization, share content and so on, finally can publish content to excellent platform, general release to blog, microblogging, WP, bar, forum, etc., these are the first choice of text content, for video words more appropriate event marketing, Not after you release users will be flocking to the onlookers, after the release of the same need to do SEO promotion, you need to publish your article to more blogs, WP, bar, forum and so on, because content marketing "indirect marketing" sex, you send a lot of direct marketing unrelated things, How much can be sent to allow potential buyers to be led? If you are not a big business, you will feel that the time cycle is too much for you.

For the promotion of the SEO you spend time on the promotion, but the content marketing needs to spend time writing content, but also spend time to do promotion, and the content marketing process objectives are not very clear, you will feel the total lack of time.

2. Lack of original and high quality content

Content marketing has always emphasized content-oriented, high-quality original content has been a headache SEO promotion of one thing, at present, we see doing a better original and high-quality content of the blog, microblogging site has Moonlight blog, kai-fu Lee's blog, Papaya Mobile Blog, wow public network blog and so on. Content is mainly the original entrepreneurial story, good projects, to share insights, and the latter more demanding, a person if not practitioners can not be able to see all kinds of industry, so also need to various segments of the people manuscripts or reprint.
Relatively speaking, SEO promotion of the present is a lot simpler, their goal is to be included in the link, you can through keywords, Bookmark, PR, WP, comments, exchange links, forum various ways to increase the chain, so as to improve the search engine on the site rankings, included and weights and so on.

3, Content marketing data statistics are very confused

Content marketing strategy is to guide the purchase behavior of potential buyers through high-quality content, and finally let the buyer become his potential strategic partner. How does this guide force weigh? Where did it go? How are we going to count the data?

Google launched the Google Analytics tools such as the accurate statistics of the search "keyword", which link, how many single page, and the effect of a certain period of SEO can be measured in the search engine rankings, every day you can see in the search engine rankings how the keyword, This accuracy is not achievable in content marketing.

4. Lack of good writers

The writer here is not called "Five Mao Party", and SEO promotion of soft writers there is a big difference. Whether a business or an individual sometimes needs to hire a certain network content writer on the one hand, the influence of the opinion leader can be relied on, and the user can also be provided with excellent content. But where are the good writers? Are those who have experience, hands-on, persuasive people, you have to acquire these resources, money and social relations are not less, you have this ability?

Content marketing is still a problem, no matter how you are marketing, but for content marketing, it will only become more and more important.

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