Content Marketing--seeking inspiration from colleagues fighting on the frontline

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After entering the new work unit, I immediately to solve the first problem is how to make the content of the company's Web site can be enriched, because the company's website involves the import of red wine related content, and the site itself often many experts to browse, so in the content of the site, it is not possible to use the same SEO nature of the article flooded with , that is, the content of the site to provide information, not only need to have a certain degree of professionalism, but also to meet the characteristics of SEO. So for the author of this new entrants, must be in a short period of time to understand and learn about the import of red wine related knowledge, because the content is to provide a certain degree of professionalism, which let the author of the manuscript to bring some pressure.

To know, the number of manuscripts and quality is inversely proportional, when the number of a long time, then the quality of natural decline, and vice versa, but if there is not a certain amount of manuscript to provide, how can quickly let search engines like the site, so willing to include, and gradually from the next day to collect it into this let the author have to consider the solution:

First, timely reprint of high-quality industry articles

Although we often say to be original, in fact, search engine is not necessarily the site of the article absolutely original, only willing to start to include, because the search engine to avoid is those who have been reproduced in a large number of articles continue to appear, after all, for search engines, they always have a capacity threshold. In other words, even valuable articles, they are reproduced included in the capacity is also limited, can not be unrestricted by the search engine included, so we should seize this opportunity, so that some good, high-quality industry articles can be reproduced in the threshold before the emergence of their own website, so that can be indexed by search engines.

The advantage of this is that, first of all, these good articles are worth spreading, that is, the need to read, and then regularly released these articles can let search engines know your update law, so that spiders will habitually appear, over time, it is easy to keep on their own web site search spiders.

However, such a practice is only in the case of insufficient contributions to a helpless, after all, if a website is simply by reprint, it is difficult to have a good natural ranking, then we need to continue the next step of work.

Ii. obtaining manuscripts from colleagues fighting on the frontline

Industry article for the acquisition of manuscripts, I believe that any network to promote the work of friends will be very clear-this process is not easy, so many people will choose pseudo original some articles to solve the problem. The disadvantage of this is that some have been written to the very rotten subject matter to continue to write, the effect is naturally getting worse, and even appear because the similarity is too high without being favored by search engines.

In addition to false original, whether there is no other more effective way? It's not, because there are a lot of good sources on our side, such as asking for manuscripts from colleagues who are fighting on the frontline.

Why is it that these colleagues ' manuscripts are good articles? In fact, each industry has its own ecological environment and the circle of Culture, as a seoer, if only from the point of view of the false original to consider the problem, always turn over some of the commonplace things, so that not only difficult to impress the reader's heart, And it's not going to be liked by search engines, but if we can tap into the subject matter from colleagues around us, not only will we be able to create articles that are acceptable to the reader, but also a chance to promote the company's team.

We have more or less heard of CEO marketing, in fact, is a kind of marketing company Soul characters, the method is to package the CEO, and then let people through this person to understand the overall culture of the enterprise, this is a good means of communication.

So what if we put our own corporate team in the overall packaging promotion? This is a new attempt-from colleagues to get creative inspiration, let the outside world to understand the experience of corporate team members and combat effectiveness, the overall packaging enterprise team culture to promote.

1, for any team member, there will be success and frustration, then how they spend these or brilliant or sad moment? This is a very good writing subject, although perhaps it is a similar mood article style, but the most easily read article theme, if written as a serial novel is more attractive.

2, for excellent team members, there must be its success and unique, then these characteristics are? They are usually how to deal with their customers, how to treat their customer groups and so on, these are very good industry article theme, both substantive significance, there are training backward charm exists.

3, the introduction of products, in fact, can also be through different people's different perspectives and perspectives to understand, for example, senior people look at a product and junior people often see a great difference, these differences and differences can also become a good creation by the.

Through such a number of different creative methods, we can have a lot of writing industry articles exist, in fact, when we are constantly for those thousand of false original and worry, we only need to change the thinking, perhaps the road will become brighter.

Third, strive for good articles can be recognized by the industry

We all know that forum marketing, in fact, if according to the previous practice, the so-called forum marketing is constantly in the forum to publish a variety of advertising information, relying on the volume to win, and moderator patience ... In fact, the real forum marketing is to let you become an industry forum of opinion leaders of the people.

Based on the particularity of the Industry forum, we all know that such a forum is often canglongwohu, there are a lot of potential professionals lurking in the area, of course, there are many new arrivals in these places, they want to be able to learn some real skills in the industry forum, or to recognize some people with dry goods, so long as we can see this, So that you can become an industry forum in the presence of opinion leaders, it will certainly be able to get more business opportunities.

We can write about our colleagues ' experiences and stories, then publish them to the relevant industry forum, and then see how the article reacts in this area, if these articles can be added to the essence or the top, it will certainly attract a lot of people's attention, At this moment we can in these forums to give some industry people an impression, when our essence or top article more, then this publicity will be more extensive.

Iv. Mickle Collection of dry Goods

When we do SEO, if just put themselves trapped in the article + outside the chain of the world, it is easy to ignore the broader network marketing, after all, the enterprise's products and services to promote out is the meaning of our work. So this requires that we be "experts" in a short period of time, so the best way is to learn from the industry pioneer, so that when we are fighting in the front-line colleagues to obtain the manuscript, we are in the stream to their own division, the advantage of this is to quickly improve their reading industry ability to upgrade, In addition, it is easier for them to write the appropriate industry to read articles, so as to protect their website traffic can be upgraded as soon as possible.

V. Summary

Content marketing is a very important network marketing means, after all, the site itself is a media, all the information on the site can be used to promote the development of the website and promote the company's business effective marketing tools, so if we can use the website and other platforms, using content marketing methods to continuously promote the company's business , our information release will naturally be more effective and more efficient.

So, how to create an article that can impress the mood of the target customers will be the problem that we should think about. In order to achieve this goal, we must not be behind closed doors, but should continue to be around the pioneers and successful people to steal division, learning and learn from, listen to their success or failure of the story, to understand their views and experience of the industry.

When we can have a whole bunch of these articles, it's not hard to see that there are a lot of articles in the industry that we can write on, and we don't have to worry about finding the stuff anymore, and the next question will be how to write these fascinating subjects in a more readable way, How to use the more extensive network channels to disseminate these manuscripts, how to skillfully interspersed with the industry keyword ...

The author of this article Dengjianfeng, reproduced please indicate the source http://www.ok9m.cn, thank you for your support!