Content marketing should pay attention to the seven parts

The internet has dramatically changed the way information is shared and has had a far-reaching impact on marketing. In the past few years, inbound technology has shifted more than ever-outdated outbound strategies. Instead of embedding ads in external content, more companies have succeeded by publishing original content, which brings additional benefits such as branding and audience growth. According to these trends, what part of the content will network marketing focus on?


 


1. Content marketing will grow at an all-time


 


Company to establish authority and access to consumer trust is one of the main ways to continuously create valuable content through a variety of channels. This approach allows the company to steadily establish a harmonious relationship with the audience, the development of loyal believers. According to the research of the Content Marketing Association, the best business-to-business content marketing tool is social media, articles on corporate websites, newsletters, case studies, and videos and articles on other sites. By using one or more channels, companies can create a positive image in the industry. In this respect, enterprises should focus on web marketing, production for the specific audience design of valuable, fascinating content.


 


2. Social media marketing needs diversity


 


companies ' ability to add social media to their marketing campaigns, the number of social networking sites is limited to big names like Facebook, Edin and Twitter. Today, new social-media sites appear to be emerging, offering businesses a new range of options that allow them to create attractive content in various media formats and build their audiences in more channels.


created brand equity by making it easier for consumers to identify a brand through such a social platform.


 


3. Image-centric content is a great way


 


as consumers come into contact with more and more advertisements, it is very important to make the content simple and quickly digested. They combine images with a small amount of text to explain a subject, and provide statistical information or data on research, and the combination of images is more conducive to marketing activities.





4.


 


consumer preferences from in-depth information into simplified marketing information. When you think of some of the world's top brands, such as Apple and Google, they clearly focus on simplicity. Pinterest's appeal is mostly due to its clean, concise and minimalist aesthetics.


 


face the huge amount of information and advertising that is scrambling for attention, consumers feel tired, and some of the most creative marketers run counter. Instead of conquering consumers with hype, they are trying to ease their marketing messages.


 


Perhaps one of Forbes's articles aptly illustrates this: "Our lives are highly integrated with digitization, bombarded by bright, gorgeous, complex sensory inputs every day, and we feel like we can't go on with that rhythm anymore." So in the 2013, the most successful marketing strategy will not only be simple, but also promote products and services that help simplify consumer life or at least the consumer experience. ”


 


5. Mobile platform-friendly content will be essential


 


because of the widespread use (and rapid development) of smartphones and tablets, it is necessary for businesses to create accessible content for mobile users. "By 2017, 87% of networked devices will be sold from tablets and smartphones," according to Forbes. "Whether you're creating an alternate mobile version of a Web site, or using a responsive web design, it's important to provide a positive experience when users browse through a Web site through a mobile device."


 


Otherwise, it's easy to cede to competitors the consumers who are adapting to this trend.


 


6. Advertisement redirection will improve efficiency


 


This is a marketing strategy that has really sprung up recently. In a nutshell, it works by using browser cookies to track the websites that users visit. Once they leave a site, the products or services they browse will be displayed again in AD form on different sites.


 

The reason why this technique works is
obvious. At the first visit, the site traffic conversion rate is only 2%, and advertising redirection can improve the overall conversion rate by alerting consumers to the products or services they have browsed. This will make the brand and products to impress consumers. Even psychological research has shown that the simple exposure of brand names and logos can create familiarity and build trust, making it easier for consumers to make purchase decisions.


 


can get real returns in the long run, even if there is no immediate purchase. As many marketers succeed through advertising redirection, it is expected to become mainstream in 2014.


 


7. Search engine optimization and social networking signals will be more tightly integrated


 


Although social networking signals do not usually have the same importance as traditional inbound links, it is undeniable that they now play a role in the endogenous search rankings. After all, they are one of the three pillars of search engine optimization. The goal of Google and other search engines is to provide users with the highest levels of quality content possible, and, of course, to consider the amount of social sharing they receive on a blog post or product page.


 


a content has more people to share, its quality can be higher, so it in the search engine results page position should be more forward. It is no coincidence that the top search results tend to have a large number of social network shares, and fewer rankings.


 


In addition, social network sharing can be a sign of recognition (such as a trust signal) for visitors who log on to a particular page. If they see content being shared hundreds of times, it could be something of value. A big reason is that many companies have installed social network-sharing plug-ins to encourage consumers to share content as much as possible.





Although it is difficult to predict the evolution of the algorithm in the future, but the above are all network marketing or can focus on content, but also every enterprise needs to be fully prepared content.