Content Marketing Taboo-the price of narcissism

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Content marketing is a very broad topic, not words can be said clearly, nor 32 people can be done. Content marketing is a company-wide business, not just a marketing department.

Today began to decompose the topic of content marketing, starting with the taboo. Today's content marketing taboo is: narcissism.

Everyone has narcissistic tendencies, social networks and the beauty of the Mito out, this tendency is like opening the water as a flood.

Narcissistic people are relatively lonely, but also because of loneliness, so more narcissistic, if even their own do not lick their own wounds, it simply do not have to narcissism, direct suicide. However, to do content marketing, narcissism is tantamount to suicide.

Narcissistic content marketing is a self-centered content marketing, its content has two characteristics: first, the lack of media attributes, and the second is far from the audience life. For example, the reorganization of internal decoration, no media attributes; The first lady's visit to China is too far from the average person.

The reasons are as follows:

1, the nature of narcissism is closed

The micro-letter saw a dozen of the self-portraits, do not think they are bold, very open, in fact, they are closed themselves, because no one is willing to associate with self-centered people. Everyone has a self-centered instinct, everyone needs a sense of existence, one person in the crowd too much emphasis on the ego, everywhere advertised himself, that is tantamount to other people's sense of existence declared war.

There is a story: a batch of freshmen school, the first one months with the dormitory group of people will happily eat together, which mixed with a narcissist. At the beginning of the second month, the narcissist was gradually recognized, because every word he said was to highlight himself. In the third month, the narcissist finally started eating alone.

This is a terrible story.

Telling this rotten story is to illustrate the truth: Narcissism is an act of isolating others, and a process of turning around 1.1 points of popularity.

There is no popular also talk about marketing, oneself a person the meaning of the fantasy. Therefore, if your content is full of "I", "we", "I", "I" and so on the first person words, basically can be judged as narcissistic content. To do this is to tell people around you: Don't come near me.

Words like "Our advantages", "Our Characteristics", "About Us", "Know Me", "Corporate Culture", "success stories" and so on, all have a very strong narcissistic smell, please use caution. I know you want to express these things, but would you like to say something different?

2, narcissism is not good at listening

In current marketing, listening is more effective than forcing others to listen. Sometimes it's not because they can't help but because they're always drooling at customers.

Sell well, this profession a listen to know very chicken blood, want to rush forward. They go on the rampage, often easily hurt customers, rather than help customers. Because they are so hot that they can't get down and listen to what the user wants to say.

What I want to say is that you have to respect the user first, and then patiently listen to the needs of users, and then sharply meet the needs of users.

Content Marketing, Retreat is the best policy. In the unknown user needs, do not act rashly, do not rely on subjective assumptions to the user to convey content. First listen, see what users want, feel their pain points and itch points, and then in place in time to relieve the pain and tickle.

Aimed at the user needs of the content is the pain relief itch, covering the ears of the mouth of the content, like to see the user to indiscriminately poured water on the head, people disgusting, let people pain.

Do not shouting our own how great, our products how marvellous, if these fork coax things can not solve the user needs, not the user wants, that is rubbish.

So listen carefully and listen patiently. Micro-Blog Comments back, telephone consultation, offline communication and so on are very good user requirements material, attentively to listen to know what they want.

Content marketing, do not do too much to flaunt their content, do not always think that they are great, you are immersed in their own world every day, of course, feel that they are the greatest. But have you considered what other people are seeing about you? When you are enjoying the dance, perhaps the user's mind is: Yi? What is that psycho doing?

» Article Copyright: Zhang SA's blog

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