Content operation of mass flow station group

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We talked about the important preparations for the station group, which is to make an accurate positioning of the station group in our industry, so after positioning, then our station group in the content and other optimization operation of the specific how to do it, how to operate will not be identified by the search engine for cheating, Today we discuss the specific operation of the industry station group.

First, the solution Station group content Creativity

For the station group, the content is very important, if we are careless to do content, it is likely to be identified by the search engine as cheating, then all of our stations will become a garbage station, before we said that the content of the station group duplication seems to be difficult to solve, two of sites if not at the same level of competition, Even if their content and templates are the same, the site will not be identified by the search engine as cheating, because the region and the crowd is different, so two sites to meet the needs are different. So before we talk about the arrival group according to the region, use, type of time we need to consider whether there is a common population.

About the station group content creativity has the following several points:

1. Search for demand

Whether we divide them by geography, use, or kind, the key point is that the user has the same peers who are not satisfied with the needs, of course, the demand for the search is limited to the station group operation of relatively fierce competition in the industry, in some no group classification of the industry we are the classification of the station group itself is a creative.

For example, the medical profession classifies the disease as a seed station, because in the medical profession no matter which department, the user suffers certainly is a certain disease kind, for instance "orthopedics", has rheumatism, the spine inflammation, the waist plate prominent and so on many kinds of diseases, regardless of which kind of disease kind I want is only regarding this kind of disease kind of information, Other diseases he will not pay attention to, if the user in a large department of the website to find a certain disease, then not only waste the user's time, information will not be comprehensive.

If we divide the disease plant to do the station, the user enters after only about a disease kind of content, such superiority manifests.

If we find that our industry station group Operation Competition is more intense, then we need to be based on user demand for disruptive innovation, such as orthopedics we found that the industry is based on the disease to locate, then we will see what the user needs, some of the first-line urban areas between the cost of moving the time is quite large , so the user is a rigid regional demand, so when orthopedics according to the classification of disease, we will be according to the region + disease classification to do content, more accurate to meet the needs of users.

2. Comparative analysis

Comparative analysis is mainly to look at competitors and our own comparisons, to see the competitors to meet the needs of users, whether they are satisfied, is not satisfied with the very good, or there is not satisfied, if there is demand, we will be based on the needs of the sub-station to classify the content.

For example, tourism industry, many tourism industries are classified according to the region, even has broken down to the site classification of the sub-station, then the regional classification of the demand has been satisfied very well, then we go to do the timeliness of the classification of the Child station, tourism industry users for the timeliness of the existence of demand, care about a month should go where travel better, Then we will each month's travel strategy including attractions and routes and so on the content of the sub-station classification layout.

Ii. How to dispose of the refuse sub-station

When we put our stations in the right place, it doesn't really mean everything at first we will put all the child station all spread out, but there are some of the child station is certainly no effect, these no effect of the child station we should be closed, if not close this child station will be other effective sub-station content quality is influential.

Data analysis

Data analysis is the best way to diagnose a website, for our initial layout of the child station, in three months after we can according to some of the regular web site data to see which sites are the effect of which sites are ineffective, no effect we should be closed, the principle of the fittest is continuous, Finally, our remaining subwebs are very good so that we can put all our energy and resources on these sites.

Third, how to fine-tune the station

Sub-station adjustment cycle generally in six months to one year

1. Update adjustment of the article

2. Change in demand adjustments

We need to change according to the needs of users constantly adjust our content, such as some industry users of different months and seasons are different, the changes in the requirements of our son station to keep up with the content.

Summary: We through the positioning of the child station, the content of innovation and fine-tuning, and constantly the fittest this set of processes gradually formed a focus of our industry to meet the needs of users of the station group, the content is done in the next one we will share the specific station group ranking operation.

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