Content optimization: Keyword effect indicator

Because content optimization plays an important role in any natural search optimization strategy, we spent several weeks discussing key issues in implementing keyword research. Previously, we talked about the http://www.aliyun.com/zixun/aggregation/12862.html "> Fundamentals of content optimization, and evaluated how to use Quintura, Google suggest, Yahoo Search suggest, Google Trends and Google adwords keyword tools such as the most popular keyword free tips tool. We also discussed keyword analysis around the use of wordtracker and keyword discovery.

Keyword tips and keyword analysis tools are different, at least when they evaluate the market size of specific phrases and sentence keywords. It is important to understand the different data settings for the free tools Google AdWords and subscription tools Wordtracker and keyword discovery.

This week, we will launch a discussion around two subscription tools, highlighting the important role of wordtracker and keyword discovery in helping to develop content optimization strategies. Wordtracker and keyword discovery provide some form of keyword effect indicator analysis (KEI). Kei helps you decide whether you want to optimize a particular word or a single sink based on your Web site competition. At the same time, the two tools differ in their ability to describe the competitiveness of specific keywords and keyword groups.

In the Wordtracker tool, keyword calculations are based on the number of times they appear in the general data settings of the keyword, and keyword search forecasts are divided into 24 hours. If you know how competitive a word or phrase is, you need to put it in a list of keywords and make an in-depth analysis. Next, you need to select search engines or directories from the competitive analysis. Current options include selecting any three search engines or lists, and analyzing them anytime, anywhere, including AltaVista, MSN, Lycos, Yahoo (Chinese), Google, Ask.com,alltheweb and Yahoo, DMOZ directory. Finally, Kei is evaluated against a specific search engine or search list.

The Kei model of the Wordtracker tool was developed by search engine expert, 1stSearchRanking company president Sumantra Roy. It is designed to help you find out which keywords have a potential effect on your content optimization strategy. Most of the time, the higher the Kei, the more popular The key words, the less competition they face. Kei's score is 0-10. For Google and other search engines, it is based on market share and then returns specific search queries based on the number of pages.

Keyword Discovery provides similar information, but it is also a bit different. When profiling, Keyword Discovery sets a data label for each keyword or keyword group search, which includes the number of occurrences of each word or vocabulary in a selective database.

Keyword Discovery's Kei also tries to measure the potential effects of search-related traffic. The concept is similar to the Kei of the Wordtracker tool, that is, the higher the score, the less competitive the words and words with high value, the greater the likelihood of success in sending search-related traffic. The higher the Kei score, the more you need to study the words or words you search for.