Content-oriented web site core competitiveness

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I am not talking about content site (ICP), but the content-oriented web site, there are too many sites, in fact, is a content-oriented web site. And a lot of originally pure functional website (such as online RSS browser, such as net pick), because the function can not be directly charged, but also to the content of the road site: output content, get attention, sell ads.

Due to the fact that a lot of web2.0 functional websites have started with function, today, when they have to face the cold topic of income and turn to advertising mode, they are still obsessed with the power of technology. Donews's Liu Toughness in July 2005 with "Live site and Dead site" for the inscription under the log: "Live site is usually very few people." Programmers and designers dominate, dead websites a bunch of editors, editor-in-chief-led. "I don't know if it's intentional or unintentional, he just forgets the Bo, the best editor-in-chief in the It circle."

A website, of course, can be regarded as a tool, but it is essentially a kind of media. This natural attribute is not to be erased by any one. Since the media, "users will produce content, content will attract users, more users will produce more content, so cycle." "(also from Liu Yan's live website that log) This mode of operation is too ideal." The Web2.0 boom, which began in the 2005 and the 2006 craze, today, we have to sit back and re-examine: essentially everything has not changed: Pay attention in exchange for advertising.

In content-oriented Web sites, the power of editing can almost be seen as the key to determining the outcome of a website. I do not believe in the power of group intelligence, but rely entirely on users, so that "everyone becomes editor" (blog China has launched a web-picking service advertising language), the result is precisely the service of the end. Good editors know how to plan a topic, how to attract more eyeballs (not to change the title of an article, of course), in short, they understand the taste of the audience. And this, I do not believe in any case, today, technology will understand.

This is an argument that many geek are unconditionally opposed to. It's normal, because the geek are not businessmen. No matter what kind of technology to build a commercial website, it is indeed a business, a network operators, audiences, advertisers, three-party game of business. Advertisers are unwilling to believe that "everyone can be my user" site. In this exquisite subdivision of the era, advertisers would like to see is: My users are xxx products enthusiasts.

How to aggregate these audiences is the responsibility of editors. However, Sina's massive pattern has turned the network editor into such a symbol: Copy & paste's computer laborer. It seems as long as a little understanding of some Internet technology secondary students can be competent network editing work. And the huge department of editing is only for the needs of a huge amount of information exists. Please take a cool look at some of the traditional media that some of the Internet practitioners think are inevitable, especially in magazines.

The reason why I want to mention the magazine is that the magazine is one of the most recognizable media in the traditional online media format for the market segment. Before the advent of the Web, classified ads were almost the food of the magazine. In fact, the impact of the network on the magazine should be very large, because the interaction of the network makes the site more easily in the subdivision of the fuss. The result, however, is not. Too many websites to become a newspaper with N editions. It's hard to imagine what a boutique web site would be for a large group of new media workers who just know copy & paste.

In many network enterprises, the degree of injury of an editor's turnover is much less than that of a technician. Even the so-called editor-in-chief is not as powerful as the technical director.

More people will ask me, such a website and your site What is the difference? I xiaoerbuda. Because, in a sense, all the newspapers in the sky are the same: paper ink, attention for advertising. What's the difference between them?

In the 1947, Lewin in the channel of community Life > said: "The information dissemination network is full of gatekeepers." Even if it's web3.0, or 4.0, I don't think the theory is any longer applicable.