Content Quality related to SEO

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Although in public, almost everyone admits that SEO (search engine Optimization) can achieve the desired effect, depending on the content quality of the site. But there is no denying that in many people's subconscious, there are still similar to the "excellent content does not need to SEO," such as the idea, in fact, many people think of their own site for SEO, it is because of their own content quality is not confident, such as I even heard a customer to SEO personnel say " If my content how, also want you SEO do ", hope SEO can transform decay for magic."

On the other hand, although we all believe that high quality content is the basic guarantee to obtain user recognition and visit again, but the content quality is also a fairly vague indicator, the joke says, each self feeling Good website construction person can claim his content is "excellent", How to determine the quality of content and how to add high-quality content to the site is the key, especially for SEO, the operation of the object is stupid machine rather than people, no matter how sophisticated search engine algorithms, but fundamentally, it will not understand the content itself, but only through specific other factors, Metrics to blur the contours of content quality.

Also because of this, decided that the SEO only consider search engine is far from enough, the quality of content needs from the user, from the site itself from a variety of points of view.

Content quality depends on the value to the user

To measure the quality of a website/webpage, the basic point is that it is of no value to the target user. Although strictly speaking, this is not a very operational "nonsense", but the requirements of the site to change the "position", assuming that they stand in the user's perspective to judge, analysis, such as this article for me to help? Is it worth it? is the site published for consideration or just for updates? Or is it just the Web site that created the content, albeit in poor quality, to avoid "waste"? Wait a minute.

At the same time, the quality of the content is relative, the content of the website is reflected in the comparison with the competitor. This requires web site construction to objectively analyze their competitors and their content, really more effective than they can help users?

Originality is the foundation of content quality

This is not to say that the content of plagiarism is not excellent, very simple, if the content of a Web page is very high, it will be copied to its own website does not change its excellent nature, the site's access to the user also does exist value. It is said that the site's own SEO, copied from the content does not bring too much practical meaning to help. Although plagiarism in the Chinese domain has never been a big problem, the real success of plagiarism is probably rare.

The reason is very simple, although plagiarism may make your website content richer, may bring considerable traffic, but, by copying and can not bring user loyalty, more anxiety about the viscosity of the site, in fact, there will be a great negative impact, or even as a big bogey seo.

Content quality and Web page readability

In theory, readability does not affect the quality of the content itself, but it cannot be absolute. An easy to read, user-friendly page can have "value", otherwise, the user may casually sweep a glance and discard, no matter how "good".

In addition, the website builder's language expression ability also has the considerable influence. The same content, the same point of view, some people may write fascinating and someone write bland, the impact of the difference between.

Content "preemptive" and "long-term"

The uniqueness of the content

In SEO, original content and unique content we discussed the so-called "unique content" in the rampant plagiarism today is actually very difficult to exist, but, on the other hand, if your content is the first to involve the topic in the same field and take the lead in presenting a point of view, the search engine will have an inherent advantage in judging the quality of the content, and , regardless of the extent to which linkbaiting is established in the field of Chinese websites, this original, independent view or perspective of content is more easily harvested links.

Long-term content

Unless the professional to the timeliness of the characteristics of the news site, in their own site to provide in the long term effective or at least not with the extension of time too much loss of its value of the content, is a multiplier choice. This kind of "long-lasting" content, not only help the site to expand and consolidate user groups, but also gradually accumulate authority.

Content quality is closely related to the site's own goals

For a particular site, there will always be a building goal, such as providing a product, service, or simply clicking through the ad to get revenue. From the point of view of the website itself, the valuable content should also have enough conversion ability, a page that does not help to improve the website conversion rate is not much significance.

This requires the site in the creation of content should be combined with the site's construction goals. (Zebian Admin01)