In Monday, online content-recommending start-ups Taboola announced the acquisition of Perfect Harsh, which specializes in the flow of publishers ' web sites to audiences, but did not disclose details of specific deals. At the same time, Taboola has released a set of publisher tools called Taboola-x, which will incorporate perfect harsh products.
Taboola is a start-up that helps publishers to boost traffic and make money from advertising, founded in 2007, headquartered in New York and with research and development teams in Israel. Its content recommendation platform allows publishers to highlight selected videos and articles, recommending their content to readers based on parameters such as browsing history. This content can be derived either from the publisher or from an external distributor. The recommended content may also include some paid external links-so-called native ads or sponsored content. The recommended form is typically a set of thumbnail libraries that tend to appear at the bottom of a web news story or in content that its partners might post.
Taboola's clients include Yahoo Japan, Bloomberg, USA Today and the Huffington Post. Its monthly number of independent visitors reached about 400 million, the monthly content recommended about 150 billion times. Taboola's business has grown by 250% in the past 8 months, and its annual revenue will reach $250 million trillion after acquisitions.
Taboola has previously financed 40 million of dollars from Pitango Venture Capital, Evergreen Venture and Marker LLC.
Perfect Harsh is a start-up that provides distributors with a flow-and-audience interaction technology, headquartered in Los Angeles. Its text-type advertising will open up a new market for Taboola. Previously, its total financing exceeded 30 million U.S. dollars, Comcast Ventures, Trinity Ventures and Idealab were among their investors. Both the Tribune and The Washington Post are perfect harsh customers, with about 200 websites using perfect harsh social media sharing recommendations to promote the site's subscription and registration.