Content repackaging makes the site more colorful

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Content repackaging is one of the most powerful content marketing strategies, and the word may not sound so good, and you may think it means plagiarism, which may bring low quality articles to the site, but that is not the case. I'm here to repackage the content by creating different types of content blocks (videos, images, text, presentations) that bring additional exposure to the site.

Content repackaging vs rewrite content

Rewrite: Write the same thing, just rewrite it in different words.

Content repackaging: means to make your own article into a new format, which is actually changing the packaging to get more content opportunities.

The above chart is a very good example of repackaging, the content of their own as an image/Chart display, not only more intuitive, but also to improve the readability of the article, it is possible that the icon/image by other websites cited, to be promoted.

Content repackaging Strategies

Content repackaging is a strategy I often use, around the site can always maintain good results. Here are some types of repackaging:

1, text

Yes, the text content still becomes the text content, although does not have the transformation form, but we can change the display effect. This is the typesetting and layout of the text, but the layout effect can achieve a different effect. It is also an article, some layout users can not see a meeting will be unbearable, and some users will be very comfortable to read, this is the difference.

2. Picture

Wrapping content as a picture is a thing that many people use, in fact, is a meaning, but often the picture is more easily accepted, more easily promoted, now very popular information maps are often the basis of information, but the effect is better after the picture is made, this is the effect of packaging. Durex This product in the picture above play out how many tricks, I believe we have seen. And now the social media, mobile internet rise, pictures can often be better in these platforms to be promoted, access to marketing opportunities.

3. Special page

Feature pages are a good choice for content packaging when you have a topic to mention many times, and again before the time to write again, rather than focus on a topic page, the previous content are combined to concentrate, and good to do a special page effect better, not only can more prominent this content, And there is no need to rewrite it again and again, and as long as you are willing to, the topic page can be all kinds of promotion, you can also use in micro-letter Weibo.

4, Video

Some people may hear the video is difficult to do, the cost is high and so on, there is no let you record some high-end atmospheric grade things, just record some simple video, these do not have to be very complex. It can be very simple, record some video with the explanation, a product propaganda, even just a slide rotation can be. These can give you extra value and more opportunities to showcase. Of course you have to let the user see your video. For a very simple example, some competitive game sites will record the game video to upload or explain the processing after uploading, a simple recording, often can bring a lot of traffic. To say the big point, or Durex, its video ads and pictures are as classic, and in the text content is just the same meaning, you understand.

5. Recording

This is also very common, the same content, some people love to read text, some people love to see pictures, some people love to watch video, and some people like to listen to recordings, content into recordings, and then with some text effect better. To give a very simple example, now there are many novel Web sites to provide the audio version of the novel, the effect is much better than some of the voice readers on the phone, the results are good. Another example is that many of the training now has training video or recording, through this can get a lot of traffic and potential to go to customers.

Of course, there are a lot of repackaging strategies, as long as you dare to think, good at implementation can do better.

Written in the last

Content repackaging can make content more show form, get more exposure opportunities, content packaging strategy There are many, according to their own different situations and ideas can be a lot of packaging, even if a small element of the accession may make the content more luster. To compare, rewriting content is repetitive and monotonous. So in the course of the operation of the website to the content of the different packaging, the same form of packaging can also transform different effects, try to repackage your content, may have unexpected effects.

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