Content that helps keyword optimization rankings

Absrtact: First, the discovery problem many websites only to do keyword optimization and optimization, only did a lot of outside chain. Although a short period of time can improve the ranking of keywords, but the site jumped out of the rate is very high, page stay time is very short, conversion rate is more

I. Finding problems

At present, a lot of websites only to do keyword optimization and optimization, only to do a lot of outside the chain. Although a short period of time can improve the ranking of keywords, but the site jumped out of the rate is very high, the page stay time to change very short, the conversion rate is not to mention. Therefore, do a good job in the station's content optimization is to improve the key word ranking.

Ii. Analysis of problems

Content: The content here refers to words, pictures, animations and plates, which means the elements of the site. Optimization: Optimization Not only refers to the ranking of keywords, but also refers to the site's bounce rate, page stay time and conversion rate.

Iii. How to Do

Strategic positioning (mainly to see what you want to do)

1. Do fine differentiation

Now a lot of people like to do a all-inclusive website, in fact, this is not good to do, take the mall station, Jing Dong although did a long time, but also not much profit. Therefore, the new station positioning can be planned to a certain point above. Say to do a fine classification, want to do electrical appliances, then do a product, so the ranking will be very easy to go up. such as mobile phone: subdivision to the brand, protection shell, etc. can quickly get the rankings. The portal is the same, and is now basically a portal of comparative full names. can be finely differentiated: housing rental, recruitment platform.

2. Don't do what you can't.

Baidu for some words, is not to the home page rankings. Words such as "medical" and "reshaping" are ranked only within the page. Therefore, the special handling of Baidu, formulated, can not sit up?

3. Do not do the words that they do not have the ability to do

For example: Baidu audio-visual, fast broadcast and novel stations, such as these words, only put a lot of cost to do up. If such websites say they are ranked by normal means, they have a lot of resources in their hands. For example, he has 10 main stations, 1000 resource stations, if the 1000 resources station first collected content, then a single chain point to his 10 main station, such a site is difficult to do their. For example: Betting on such a website. It has more than 1000 resource stations, but it is not bought. But it does the station group, but the station group does very rubbish. The cost is very high, not personal or small team can afford.

Ii. content Positioning

A new station decided to come down, it is necessary to consider how the content of the site to fill, just like the enterprise class is not often updated content, only information class, news class, these sites need timeliness, so need to think good content. And the long tail word, a user through this title, content (Long tail word) come in will have a greater chance to buy, so the title, content (long tail words) attracted by the flow of analysis, if no use, then, these words will give up in time, do not continue to do.

Three. Value positioning

In addition to the keywords, other major values are reflected in the title and description, which is that you need to consider why users are browsing your Web site. For example, the sale of a product, add seven days in the title of such words such as approval, reflect their own value.

How to position the old station:

How to do home page?

First, remove the irrelevant content in the website

Very common enterprise Station will put some corporate news and so on, these are rubbish.

Second, determine the real needs of users.

How to determine it? is through Baidu Drop-down box and Baidu related search, you will find the user's general requirements is what? Then in the targeted to do the column page and the layout of the content of the homepage.

Inner page:

First, the general use of the two columns is the layout of the way. On the right side of the recommended articles or recommended product quality, the following can add related articles. This will reduce the site's bounce rate and increase the site's PV, stable keyword rankings have a great help.

Second, a wide range of content: Pictures + animation + video + comments +faq

1, pictures: such as wedding photography of the site needs a lot of pictures

2, Animation: Special effects Web site on the processing of Flash, make a search engine included in the text version, and in the homepage using text links to text version.

3, Video: Film industry

4, FAQ: FAQs.

Third, to the user needs to do creative content

For example: 1, interactive content message