Content to pay? You're worth less than a hand!

Haibo released a statement: All the punishment I accept the overall.

First floor: Please call me in the future, the yellow word has been swept, the second floor: hereafter please call me the sea, the wave is also false; the third floor: hereafter please call me each, three point all does not show, four floor: hereafter please call me the person, the mother's not allowed to appear under my body.

This joke has and can only be created in one place: NetEase posted.

These gathered the Netizen's quick, the ridicule, the rape's posting, is NetEase news in the four news portals unique reason, almost is the modern edition "The World speaks the new language".

Under serious news headlines, the gag-style posts are almost new, with some boring whitewater news, which is much better than the news.

Active NetEase News, in fact, is the news portal is difficult to retain active users: according to China's existing Internet management methods, news can only be produced by traditional media, the portal as a setter role, but the active users, is not the UGC content of the creator? But it's not news but jokes.

is the news valuable or a joke? It's hard to tell. Traditionally, the story is difficult to wait for elegance, the news media is the fourth power; but in the news media are dying of starvation, even Sina micro Bo can not find a way to make money, micro-blogging hand a live a natural and unrestrained at ease, even the richest son, the national husband constructed old wet all call themselves network small red, with a few hands, called Beast Easy Star, The weather of the king of the hand is faint.

Helpless, people sometimes is Maiduhuanzhu, criticized each other for a long time to find themselves in the wrong position. Kelly about the usefulness of a new technology when it was born is completely different from what it really does. For example, when oil is just mined, the biggest use is lighting, and commenting and following the portal is just a flashy ornament: after all, in the web1.0 era, interaction is not the most important, or some official websites always close the comments.

The active post UGC source, which was considered a negative asset for a long time ago, is labeled "Cock wire" to the big portal. Naturally, these users have not been retained and used-not for these users to develop a simple and convenient account system, and now these drift in the Internet gap in the ghosts are also dubbed "NetEase Heilongjiang province Qiqihar netizen ip:1.60.*.*"

Assets will eventually become cash: NetEase News Client recently held the first Fan festival, the venue is in tease than the Happy Twist theater, tease than the name is "Mars Netizen easy Up", this is netease news clients and netizens online under the first contact, but also news information class app for the first time under the line fan festival activities- There is no other activity for such a tease.

News this has the license plate and the threshold of things, not to mention the General people, the general company can not do, so there is a former senior official shouting to the content charges, is not the content before the charges? Small Web sites are inevitable, the portal site is not a catch a quasi? And if you produce that thing, is it worth so much money?

So YY founder Lee Colling favorite mode is UGC, user production content, really do the Chairman Mao said rely on the masses, believe that the masses, the eyes of the masses are discerning, the creativity of the masses is infinite. Super-UGC understanding, is actually the user's long tail, there are always users to produce something to meet the needs of another user.

On the one hand, NetEase news users are active users, they support the current news clients the most basic business model, on the other hand, they are UGC to produce content, attract other users, active already have the user.

If NetEase can make good use of the users, perhaps can discover new business model also not necessarily.