Continue to exert power to compete for benefit this year

Gome is moving forward in the adjustment.

Information Times reporter Lumingjie

"Do not do electric business and so on death, do electricity quotient death", Gome recently released 2012 annual results in support of this sentence.

According to Gome's earnings, Gome last year to achieve sales revenue of about 47.867 billion yuan, down 20% year-on-year, by the decline in sales, operating costs and e-commerce investment impact, the overall loss of 597 million yuan. This is Gome's IPO in the last decade of the first annual loss, and 2011 Gome profits 1.84 billion yuan.

Electricity business drags on performance

It is reported that in the gome loss of nearly 600 million yuan, the electric business in absolute proportion accounted for the bulk. Financial results show that in E-commerce, last year, the full year to achieve sales 4.41 billion, but the loss rate of 15%~20%, spread to the listed company's loss of about 500 million yuan.

And that figure is clearly more than the 2011 loss of Gome in the electricity business. According to the public data, as at the end of 2011, Bowser and Gome online mall loss of 154 million yuan and 140 million yuan respectively.

Gome last year for E-commerce business set up sales target of 6 billion yuan, but sales reached only 80%, failed to meet standards. Fang, chief financial officer of Gome, said in his earnings reading, Gome is expected this year's business will record a single month profit, and the loss rate control in Single-digit, this year will continue to be profitable under the premise of expanding the size of the electricity business, he expected, the next three years will account for the total Gome group sales 20%~30%, 2015 sales of electricity can reach 30 billion yuan.

Staff downsizing nearly 40% last year

In addition to the slow down of the electric business, sales decline and the increase in operating costs, Gome also made a lot of adjustments in 2012. The reporter noted that from the end of 2011 59,624 employees, reduced to the end of 2012 38081 people. The reduction was 21,543, accounting for about 36% of the total number at the end of 2011 years.

The number of Gome stores has not changed much at the same time as reducing the number of employees. During the reporting period, Gome added 107 stores, closed 137, stores up to 1049, and optimized the redundancy area of about 150,000 square meters by leasing, rent reduction, rental rent and rent-back.

"This year, Gome's first-line city branch may be adjusted, that is, close inefficient stores, the new stores mainly open in the two or three-tier market." Fang said, according to the Gome plan, the future offline entity store-level market will be to consolidate the dominant position and experience shop mainly, the two-tier market three or four-line cities will be network coverage and new stores mainly, the target of 200 new stores.

According to people familiar with the situation, the 2012 Gome employees were mainly affected by the group's streamlining strategy, the internal completion of a number of personnel adjustments and optimization. Analysts believe that the Gome staff to make adjustments, mainly to reduce operating costs and improve human efficiency.

Despite the poor performance, but for the offline market, Gome President Wang Junzhou still high hopes that "offline chain entities store has always been one of the core business of the company's development, from the global retail industry development situation, the model is still the global retail development is irreplaceable focus direction." ”

Information Times reporter Zengxiangping