Continued north drift and DNF businessman's marketing proposal

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PS: This article for my reorganization of a network article, the original author of the DNF Virtual market analysis so vividly, can write such a real network marketing planning book deeply admire! When I saw this article, I realized: 5 months ago, I came to Beijing Yi Ma Guest Network Marketing College is Learning Network marketing, 4 months later, I did not continue to study network marketing, focus on network marketing, rather than spend most of the time in DNF, I should focus on network marketing, spend more time in the network marketing related work or study So, from now on I should continue to drift North, continue to learn network marketing!

Before picking: 2 months ago, I had to leave the Internet Marketing College for my personal emotional problems and take a leave home for 2 weeks. At home that time, I spent 1 weeks familiar with the DNF game. Up to now leave DNF, my backpack and the body's equipment value has accumulated more than 3,000 W game currency. In the spirit of sharing the experience of the game, I will be in the game to make money in the detailed experience to write out. Memory of this once let me obsessed with the online games, is now being plug-in not eroded in ...

As a game player, if you do not have a deep understanding of the game market, completely by their own impulse or the market surface phenomenon of the subjective feeling of reckless to do a business, the result must be eating "dumb" loss. In the DNF game, the most commonly used gimmick is hype, inadvertently you may be on the when, of course, if you are "rich" (also known as the RMB players), it does not matter. Although the game business is more simple than the reality of a lot of business, but it is not what you think of the east to buy the west to sell so simple, if after accurate analysis, and then the theoretical principle and the actual supply and demand, put into action, you can grasp the game market in the operating environment, rapid accumulation

In all kinds of online games, there are usually the following categories of people:

1. Special Game Studio: By playing the game is to make money of a class of players, equipment level for them are the second, brush strange, hit the boss to get the game B or the best equipment, and then resell to the players, this is their main job;

2. Professional players: This kind of players generally for the RMB players, understand the money, willing to invest, but also do not forget to make money for a class of players, usually have skills, earn more than spend more;

3. Professional businessman: Fully understand the virtual world virtual goods supply and demand, know how to resell goods, know how to make money of a class of players;

Understanding the Market

First, before entering the DNF virtual market, you have to fully understand the history of the game, content and development prospects, grasp the market material sales status and sales behavior, which will give you clear market demand lay a solid foundation. Without a detailed analysis, see other people make money blindly into, and then know that their resources capacity is far from the foundation to enter the virtual market, it is too late to return. About the game background mainly has three points for the reference, the rest part temporarily ignores.

1.DNF Professional characteristics (Focus: To understand the materials and equipment required for each occupation)

2.DNF All game tasks (focus: to understand the materials and mission rewards required)

3.DNF training maps, combat systems, objects, materials and equipment use, attributes (focus: familiar with popular materials and equipment)

Ii. Analysis of competitors

1. Estimate the approximate number of your server players, including the fuzzy percentages of the RMB player. (Helps to exchange the game's material for RMB)

2. Estimated age, sex percentage, and actual occupation percentage of your server player. (The difference between gender and real career directly affects their consumption attitude in the game)

3. Geographically divide your server to estimate the average consumption level of large and medium-sized cities (which helps to differentiate between players ' spending power in each region)

4. Analyze the popularity of your server and measure whether it has the potential to attract more newcomers; (to help estimate the life cycle of certain commodities)

5. Status of other servers. (Gather more information and your business will be more successful)

Of course, the above list only need to spend a little time in the game to understand the general situation is OK. Some players may not be sure which channel the information is being obtained from. Marketing friends know that to understand the general situation of a region's products needs to do market research and statistics, the same in DNF. It is true that we cannot get answers from every population, but we can estimate the whole market environment from some people. And how do I know the general situation of the above points?

1. I added more than 10 QQ group of my server, the group size is different, from their eyes see the general situation of the server.

2. Often observe the conversation of people in the group, from their words to understand the general market demand, health and so on.

3. Whether it is "horn" or "near" content, business people must always pay attention to understand the market dynamics.

4. The forum is another big platform for player communication, familiar with the DNF Forum of the Big Game website, from which the information needed is extracted.

5. When bored, and group of people pull gossiping, which leads to the game in the need for a variety of information.

6. Always pay attention to the official website news, because part of the information will affect the whole market product supply and demand relations and price fluctuations.

7. Learn about the status of other servers from the website or forum, and collect some information that can be used in your own server.

II. Consumer Analysis

The sale is aimed at the consumer, the benefit originates from the player own purchase ability, the target crowd, the accurate localization analysis, discovers these players demand characteristic, therefore, analyzes the player demand is the DNF merchant's first task.

1. Focus on your server's forces are students or office workers. Generally speaking, students ' purchasing ability, consumption level and online time are very limited, but the emergence of the number of players seems to subvert this one, they relied on the rich family, in the game to spend a lot of money, so that Tencent and DNF in the full-time businessman fished a lot of oil and water. (and some of the crooks who benefited, because of its moral quality is corrupt, therefore ignores) for example, my game coin buyer's average age is around 17 years old, no matter how this group of people play the game, they are only students, weekends or holidays are their real consumption time, so in this summer vacation in the past, DNF traders should keep in mind that the market changes over time to change their business strategy.

2. Analyze your server's popular gaming career. The supply and demand relationship between the professional and game materials is inextricably linked, the same level of weapons and equipment, the price difference is very large, your trading activities will therefore be diverted. So you have to take hold of which occupations are the heat of the moment, which occupations have the potential to add value, which careers from the beginning to the end and so on, and so on, so that you can know your products in the market popularity. For example, I am in Beijing, scratch more, the level of general in 50+ above, general scratch purchasing power is relatively strong, because the Dragon Ridge is a 50+ scratch of the necessary set, then the Dragon Ridge suit can be very popular.

3. Study the level of the player's demand for material at different stages of the game.

(1) A new equipment listing, we have to consider whether it exists in the market, in the minds of the players what kind of status, in the price it is measured in game currency or in renminbi. For example, a server has only one piece of equipment.

(2) Some materials are necessary to the market, all players may need to, for example, say some difficult task material.

(3) dispensable materials, money to buy, no money on hold, this kind of material is the main way for businessmen to make money, such as low-level, intermediate, advanced purple, powder, suit, CC and so on.

(4) Desire-type materials. These things are on the market some of the more sensitive players aspire to pursue, for example, some equipment is not practical, but take up good-looking, players may be flocking.

The prices of these types of materials are fluctuating at any time, and when they are ready, they need to be considered by businessmen.

4. Consider the player's demand for the game material is active or passive. The active demand material, does not have to spend the time, the energy, as long as the price is suitable, put in the stall instantly will be bought away, even the players will take the big horn to buy everywhere. For example, the Blue Bible that fires more heat today. As a businessman, I sold all the blue Bibles I had received because I personally thought that Tencent might be able to seal off this seemingly bug at any time. Not at this time, it will eventually cause the backlog of goods. And I'm not a practice freak, take this useless, throw early good, and the passive demand of the material can improve the player's quality of life in the game, such as a few suits, and so on, players will be carefully considered before the final start, this kind of goods sales cycle than the active demand for supplies a little longer.

5. Whether in the Q Group, the game, or the forum, there is time to communicate with the players, so that the analysis of your server's consumer groups.

III. Competitor Analysis

In DNF, you are not the only businessman, you are not the only one who knows how to do business! Any player hovering around you could be your customer or competitor. They are also like you to profit from reselling, and how to stand out from the majority of the market? Let's analyze the competitor of DNF.

1. Slow-race: This kind of competitor is the DNF of most side of the class side of the stall players, they did not have a detailed analysis of the rush to enter the market, and the market competition measures are not strong response, slow action, only short-term profits in the eyes. Strictly speaking, they are not real businessmen, no resources, lack of funds, blindly follow the mainstream, these doomed them will never become DNF monopoly. Although this type of people in the DNF accounted for about 40%, but they can only as a glimmer of embellishment, and even the successful businessman stepped on their heads to get rich stepping stone. For example, once met many of these stall-makers, an average price in about 10w of clothes, in their booth will be higher than market prices, to their cheaper, they also justifiably said that this thing is not good, but the streets of businessmen are cheaper than him, naturally, his things will accumulate more, It finally had to resell a large number of equipment to dealers at a low price.

2. Selective competitors: Such competitors are sensitive to market information in one area, such as what equipment prices will increase or fall in the short term, and what materials will become the heat of a certain period ... These players pose little or no danger to real business people. They may be able to make a fortune in a short time, but they will continue to be depressed until the next time the market is dumped. Just like the original Penguin activities, many competitors only see activities of the hot, but do not know the end of the event to the pro, the day before the end of the activity and the activity material, after the end of those things are only left to NPC. To earn or lose, only they know.

3. Highly reactive competitors: These competitors are the real challenges of the business people, they may be like you as a full-time businessman, is very sensitive to the changes in the majority of market information, marketing their own products will give you great pressure. For example, I once met a player in the early days of business, he every night next to me stall, whether it is drawings, equipment or materials he chose and I similar things on the shelves, and the price is cheaper than I 1W, of course, those days my warehouse backlog of a lot of supplies, leading to the flow of funds into a stagnant period, More serious is that I lost a few partners, when they dumped the equipment to me, because of the lack of funds and capacity, they turned to another few businessmen, the consequences can be imagined. Therefore, in the DNF should always pay attention to such businessmen's whereabouts, assess the pros and cons of their opponents, identify their sales methods and objectives, so as to develop a more reasonable sales strategy.

4. Irregular competitors: Such competitors are generally composed of more than three people, their response to the market is usually random, often not according to the rules of the card, once the shot will give some immature businessmen bring huge losses. For example, in the peak season of the players ' consumption, they are more and more powerful, often with incredible price to sale their products, to a part of the businessman caused a huge impact. We can often see a group of people holding a big horn in a bar in a low price crazy equipment (of course, there are many cheats), this kind of people for the impact of the business people although very large, but also a short time, in their launch we do not blindly follow, wait and see the change can be.

Iv. Product Analysis

The so-called products of course is DNF all the equipment, materials, drawings, drugs and so on, if you know nothing about these things, all rely on their own imagination price, sooner or later will become the first category of competitors, by the history of the elimination. As a businessman, you must familiarize yourself with what you sell before you start trading.

1. Product content and Characteristics: There is no denying that in DNF any product has its value, there will be its market, but its value, market potential, players can afford the highest price, these need us through constant walking and investigation. For example, the same is the 35-level purple weapons, roaming guns can only be around 35w, and lightsaber can be sold to more than 120w. This is the huge price difference that equipment creates because of its own characteristics and other factors. So when we put the products on the shelves, we must find out the characteristics of the equipment, market average price, sales, potential demand, target groups and so on.

2. Product value and Price: a set of equipment or a set of materials, its value will never change, and the embodiment of value is not measured by price. For example, a set of green dress its value is to return to the blue, this shine, but the price of the set will fluctuate according to the demand of the players, the price rise or fall mainly because of changes in supply and demand, unless said a set of equipment in the beta period is back to blue, after the public test it will not return to blue, which is the symbol of the change in value. When we measure the price of a product, we cannot list it according to its value and should change the price at any time according to the market demand. A good outfit even if its value is high, if in the market, its price will be very low.

3. Product Life cycle: products in the market has its own marketing life, generally we divide it into 4 stages-forming period, into a long-term, mature, recession period.

Formation period: A piece of equipment in the newly listed, because of its very few, no competitors, there is no similar product substitution, its price must be very high, the profit is not significant, mainly because of its high cost will lead to the player's prohibitive;

Into the long-term: the equipment after a period of time has been quite well-known, sales will grow rapidly, profits also increased significantly. However, as the market and profit growth faster, easy to attract more competitors, the market players will continue to launch this piece of equipment;

Maturity: At this time the market growth trend slowed down or saturated, the product has been accepted by most potential buyers, the profit after reaching the peak gradually decline;

Recession: As the market is saturated, product sales have declined significantly and profits have fallen sharply.

V. Market positioning

If you want to be a businessman, first have to position yourself to see which kind of goods are more suitable for their own business.

1. High-end goods: This kind of goods is generally a high value-added jewelry, suits, CC, powder and orange, do this kind of equipment profit is tempting, but the sales cycle is longer, high risk, investment is also large, not professional players or full-time traders best not to resell such goods, because a little inattentive is likely to be stuck, Heavy losses.

2. Middle and high-end goods: today, most businessmen do is this kind of goods, their prices fluctuate, such as a 35-violet price in the market prices between 110w-150w, the price is about 40W, when the shot, to who shot to earn the maximum profit, which requires us to explore in the continuous trading.

3. Low-end goods: This kind of commodity is generally 30 or below green, purple and so on, investment is small, profit is limited, but some businessmen do in high-end goods will do this, so that their products to achieve diversity.

4. Materials and Potions: materials are a major feature of DNF, whether the task or equipment in many places will use all kinds of materials, so the birth of businessmen began to do this kind of business full-time, in addition, DNF drugs unlike other online games can be bought in NPC, only in the brush when the accumulation, The drug business is also born and bred. However, I personally think that only the material and potions are not a long-term solution, it is very difficult to make the road to prosperity.

VI. Resource Allocation

As a game businessman, the hands should have enough resources to carry out a continuous reselling activities, and how can resources be obtained?

1. Market acquisition: This is the current businessman's scalping method, from each player's booth to search for the low price of equipment, sell a high price

2. Specialized supply Channels: There are a lot of players spend time on the training level, when the equipment is stored in the warehouse, when the capacity is not enough, they will be a one-time large clearance, the value of what they think is not valuable to resell, at this time they will be in the market to find a businessman, one-time transfer of these things. As a full-time businessman, the hands must have more than three such partners to provide their own cheap and adequate resources, so that will not often happen in the hands of large sums of money can not find things to sell the embarrassment.

3. Cheating acquisition: Newcomers to the DNF market is very unfamiliar, the price of all materials in their eyes is an unknown, so some businessmen often coax to cheat at low prices for those who, although the low grade, but the added value of the great equipment. I have a friend from the novice to collect countless scholars, bamboo, warm yang, shadow and so on, these earn more than tens of millions. But this kind of businessman is often despised, and this kind of equipment often appears on the Big Horn, after a period of time, what equipment is valuable, the new heart also has number. I personally do not recommend from the new hand to Amoy equipment.

VII. Marketing Strategy (emphasis)

To market demand, customer needs as the starting point, planning to organize various business activities, a simple point is that in a certain period of time, in a reasonable way to sell their products to earn the most profits.

1. Stall strategy: Many businessmen believe that the 6-line trading field is the most suitable stall location, indeed, there are many people, goods complete, many players will buy equipment there, but we should pay attention to a point is that the amount of people do not represent your booth on the traffic on the more. For example, a 30W traffic section of the mall, into the shopping mall customers are only 10, or even less, so how can goods sold. In addition, not everyone has the patience to see all the shops, to a player in the vast shops to click on the odds of your booth is very small. There is, to the trading field players are required to go in, so we can not tap to the potential consumers, so we have to choose a large flow of people, sections of bustling, and shops and less places. In addition, if you have the time and energy, you can practice a few small stalls in different locations, the development of chain stores, earning more substantial profits, but only if you have sufficient resources.

2. Acquisition: Generally speaking, we should often walk around the trading field and each channel, one is familiar with each period of market conditions, and then can receive some inexpensive equipment, typos is to meet the need to clearance of the players, have the opportunity to develop more partners. As for the purchase price, if an acquisition is expected to earn after-tax (booth fee) profit of 20%, we can accept. In addition, when working with partners, do not blindly profit. See the sale of equipment to be taken back, will create disgust, affect each other's relationship, unless a takeover has a large number of cold, we can rationally refuse.

3. Pricing strategy: Our resources are collected at very low prices, even if sold below the market price, we can also gain a lot of profits, so the price must be lower than the market prices%30 about, so that not only can shorten the sales cycle, the flow of funds unimpeded, but also bring a new round of income, The so-called small profits but quick turnover is this truth.

4. Propaganda strategy: Business is not without publicity, the game is not like the reality of the same need to spend a lot of money on their own products introduced, so our propaganda strategy is also very limited. There's a point here. If the operator of a high-end product does not have to roar with the Big Horn, you may not be earning a trumpet, and we don't have to yell around "nearby", too tired to take time. All we have to do is make an outdoor billboard, the name of your booth. What kind of name can attract the attention of many players? Everyone thinks, "My stuff is the cheapest!" Take the lowest price! "The names of these inundations we discard, and instead with some more subtle but can highlight the center of the name, like I saw some" price, I cried ... "" You still have the audacity to bargain?!! " And so on, the names of their own things to the cheap, people can not help but want to point in. Of course, your things must be very cheap, otherwise the player will have a feeling of deception, the next time you see may be indifferent. If you find your name has spread all over the street, a short time to change one, to show their creativity. In addition, if the booth is selling some of the more tight suits, powder or jewelry, should be directly named after them, for the specific needs of the player sales.

5. Brand Effect: A long time in several fixed locations, with the same name stall, so that players see the booth will know is you, in their hearts stand a "you cheapest" image, launched their own brand, repeat the more customers, the faster the sale of goods.

6. Competitive strategy: Before each stall, have time to stroll around the booth of your channel, look at the prices of each stall, the price must be lower than them, if you meet some of the tight goods below your expected price, quickly buy them down to form a monopoly, so that your things will sell more than other stalls and better.

7. Strategic relationship: contact with other professional businessmen, develop good relations of cooperation, perhaps they have the hands you need but they disdain resources, mutual exchange of resources, can bring more profits, but also collect some important information about the market.

8. Post-processing: The goods you buy can not be sold at the desired price, at this point we should pay attention to the backlog and the speed of capital flow. Some equipment put on the stall for many days are no one, then to understand the pain, all of them at a very low price to other immature traders and players, do not let the funds and goods stagnant at a certain period. Even this loss, but a new round of circulation will bring you more benefits. There are many businessmen do not understand the rapid flow of funds can bring huge benefits, only to see the acquisition of things sold not to go out, has been the original price put, look forward to someone to buy away, but this is the most taboo and the most stupid way to do business.

9. Capital budget: No one in the game to help you do the financial, budget a cost outflow can bring how much benefit, how to allocate a reasonable distribution chain funds and so on, these are a game businessman's essential knowledge.

10. Appendix: At any time to pay attention to the gouging of the trader and game currency and the ratio of RMB, once found that there is a vicious trend of inflation, the hands of the game in time to exchange for RMB, otherwise the hard-earned money will be due to the price rise and depreciation.

Viii. Code of Ethics

1. As a full-time businessman in the game, must not have the idea of deception, for dozens of dollars, or even a few dollars to make their reputation smelly is a stupid behavior, the loss of credibility of businessmen who are willing to cooperate with it.

2. Take time to help new people, build a good image, can inadvertently expand their sales channels. Like last gave a newcomer 10W, and then he brought a lot of friends to me here to buy things, I harvested more than 10W dollars can be measured, that pride is not money can buy.

3. Customers call you on a channel to buy and sell things, do not bother, hard-working spirit no matter when and where are a valuable wealth.

4. Never curse in the game, even if the other side wants to buy your best-selling products at a very low price, do not be cynical. Everyone playing games is a kind of spiritual sustenance, happiness is the most important.

5. Never be carried away by profit, keep a cool heart to run your business, to suppress your greed to the lowest point.

Author: Lu Xiaodong

msn:lud1987924@live.cn

Note: Original article, if you want to reprint, please indicate the original source: http://www.lxdong.com/post/jixubeipiao-dnf-yingxiaocehuabook.html

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