Contract machine dominate no longer virtual operators rely on what bundle of mobile phone companies?

　　Virtual operators are eating away at mobile, unicom and telecoms markets, including their dominance in mobile sales.   17th, Ali Communications official open access network, will gradually open 29 cities online access. Compared with traditional operators, virtual operators in package design, Internet innovation services and promote mobile phone C2B personalized features such as obvious advantages, and many virtual operators bound to launch contract machine domestic handset manufacturers, is expected in this wave of new communications, to find new sales channels.   Three operators no longer dominate mobile phone sales channels   Previously, the three major operators of the contract machine model, has been the mobile phone sales companies are both love and hate the main channel. On the one hand, the three major operators of the brand and mass sales stores, to meet the "impulse" of domestic mobile phone manufacturers demand, but at the same time, operators for the collection of mobile phones have extremely stringent requirements, price competition is very fierce. Therefore, in addition to Samsung, Apple and other international brands, has been the Chinese cool Alliance and other relatively financial strength of the handset manufacturers, in the operator's contract machine. More small vendors, no strength, no energy into the operator's system.   Insiders said that the so-called "thousand-yuan Smart machine", which makes the mobile phone manufacturing enterprises lose profit, is facilitated by the operators. As a result, the vast majority of mobile phone manufacturing companies to shrink profits. And consumers get is cheap and low quality products, and the price of the international brand high compared to the Chinese mobile phone brand has become a "cheap" synonymous.   Green Orange mobile phone CEO Wang Xun, the situation bluntly for the "industry disease." He said, the Thousand yuan machine behind, is the domestic handset manufacturer collective depress handset industry profit. But on the one hand to improve the hardware configuration of the thousand-yuan smartphone, one side constantly reduce the contradiction of the price threshold, is to let the industry into a loss to make a yell dilemma.   In addition, the increasingly fierce competition in the thousand-yuan smart machine market, but also caused by large-scale public opinion, hunger sales, false data and other phenomena, vicious competition wave after wave, so many consumers have a rebellious mentality.   But after the virtual operator officially put the number, the three major operators dominate the mobile phone sales channels will be broken, domestic brands will have more opportunities.   learned that one of the virtual operators of Ali Communications, become Aliyun mobile phone important sales platform, it is noteworthy that   in the contract machine Ali, the price is not limited, the Thousand Yuan machine is not the only product. and Ali cooperation with the green orange phone for example, its product line on both the cost of the price of the machine, and more than 2000 yuan high-end machine.   In fact, the contract machine market has been the main market for mobile phone sales in China and even globally. But before the thousand-dollar machine war, so that the Chinese contract machine market has become a taste, consumers rarely in this market to see more than the local brand mobile phones. Virtual Carrier contract machine towill bring a richer product line, more differentiated mobile phone sales, so that in the contract machine sales market because the reluctance to simply reduce prices and has been marginalized in the number of mobile phone brands, to return to the contract machine market.   Beijing-East hand in hand with Tencent, Ali contract mobile phone or the winners and losers   in the new photo of the virtual operators, Jingdong and Alibaba two big "enemy opponents" of the confrontation most eye-catching. At present, the industry widely predicted that Alibaba and the Beijing-East communications war winners, most likely to become the fourth largest operator.   At present, both sides of the competition strategy has been focused on, Jingdong hope to attract and promote 170来 by the electricity business user consumption, Ali via communication O2O store and consumer connections, through mobile terminals to seize the Internet portal. From this point of view, Ali's drop and layout is more far-reaching, because Ali has been developing his own characteristics of the Cloud OS mobile phone system. The mobile phone, which carries the system, will dominate the use of Ali 170th. The significance of   intelligent terminals lies in the integration of mobile Internet, and the dependence of intelligent terminals on data traffic is no less than the desire of fish for water. Compared with the single three-operator contract, the virtual operator has a lot of data flow and can give the user a better experience because of the way of packing and selling with various packages.   from the package design, the future 170th Code service will abandon the complex package design, to adopt a simple, the ultimate lazy billing mode, than the flow of 0 more worry. Ali Communications general manager in an interview with reporters revealed: "The billing model will be more thorough, like a taxi, according to the actual monthly usage, to provide users with the most affordable solution, eliminating the trouble of counting." "  But how much traffic is used?" Just send a micro-letter, look at the video, browse the Web? Ali in order to give users more access to the Internet experience, through the contract machine and Cloud OS, so that the user's traffic has more use of the scope. For example, Ali contract machine can get through with Alipay account, friends and relatives can give each other the flow; and the account through, the introduction of free internet phone; and Taobao, Cat, a good account of the accounts through, enjoy the shopping privileges; with Ali Cloud computing, implant wearable and things networking equipment, etc.   At present, the blue Orange mobile phone is the only one with Ali Communications signed the Cloud OS mobile phone, the company has been adhering to the C2B mode of mobile phone manufacturers, its core advantage is to meet the user in the software and hardware on a variety of customization needs, internal and can enrich the Ali Communications mobile phone team software content   Green Orange CEO Wang Xun said that the advent of the virtual Operation era, will inevitably trigger the mobile phone software and operators need to fully get through. This will lead to huge changes in the mobile phone software industry. And the C2B model satisfies the consumer to the software customization diversification demand, will become the handset industry main development pattern in the future. "The more flexible the virtual operator's package, the more the service mode, the more consumers need to have the corresponding flexible software on the mobile phone, the demand for C2B customization is more intense.   Compared with Ali, Jingdong is currently in the contract machine customization on the slow development. Previously, Jingdong Mall senior strategic development director Nasin said, Jingdong Mall's number will be used in contract machines and intelligent hardware products. Jingdong contract machine will adopt an open strategy, the mobile phone brands to fully open cooperation, to do large-scale, at the same time through virtual operators to get through the telephone and online shopping consumption, and provide value-added services members.   3G era just opened, the traditional carrier contract machine led the Chinese Cool Alliance, such as a number of domestic manufacturers share of the rapid rise, and the future, "virtual operator contract Machine" will give the domestic mobile phone to bring what the second camp, we wait and see.