Contribute their own promotional ways E-book marketing

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Website marketing methods have a lot of related articles are countless, here also do not repeat. New people can see this more representative and general article: "Network marketing expert eight points of experience"

For some experienced webmaster, commonly used methods have been used, and generally found their own best method. Among the many marketing tools, there are some you do not know much or are not very good at the way is also very effective, for me, my best and favorite is the E-book marketing, in this contribution to some simple experience, in order to and you webmaster communication in common progress.

Introduction of E-book Marketing

The Emergence of EBook (ebook) is not only a major impact on the traditional publishing industry, will also have a huge impact on the way the internet marketing, E-books may have more than the general network advertising media and advertising form a higher value of network marketing. This is the network marketing expert Feng Yingjian in 2001 (see its article "EBook (ebook) Network Marketing Value").

There is a lot of controversy about the future of EBook, but it is undeniable that the publication of E-books has been accepted by many users, especially those who have been on the Internet.

Web site because of the basic characteristics of the media, and thus the emergence of network advertising, with the development of network advertising, network advertising from the original banner form gradually developed to include a variety of button-style, pop-up, spot-style, floating, sponsorship, text ads, e-mail ads and so on. Because the electronic book body has the part characteristic of the plane media, at the same time has many Internet special function, obviously can be a kind of new type advertisement medium.

In theory, E-book advertising is simple to use: in the production of e-books, the advertising information reasonably arranged in the electronic book, such as the book's home page, the content of the header or footer, or in the body of the appropriate place to insert a certain amount of advertising information, so that readers in the reading of free e-books, while receiving a certain amount of advertising information.

Second, the characteristics of E-book marketing

Ebook ads can have all the benefits of online advertising, for example, you can accurately measure the number of downloads per book, and can record the download from which IP address, at the same time than the general network advertising has more advantages, such as downloading can be viewed through a variety of reading devices offline browsing, and a good book will often get readers to read repeatedly , and may spread among many people, so that the same number of clicks (For the ebook click of the form of the download), obviously more than the average online ads have more browsing, the reader's impression of advertising will naturally deepen.

ebook informal, easy to publish, spread and release fast, and, many e-books are free, excellent e-books can be widely circulated among netizens, so, e-books become the ideal medium for viral marketing. In fact, many market personnel are also using this marketing tool, such as Alibaba launched the "World is not difficult to do business," is a very good case.

Many emails are often deleted after users read them, and the jokes that are spread by email have this risk, and relatively speaking, the ebook and save time can be more lasting, so the marketing effect is more obvious.

Third, the electronic book Marketing steps

Since E-book marketing is so simple and effective, let's start.

1. Preparation work

A, prepare one or two of the software to make e-books. If you want to make a PDF format, recommend Adobe Acrobat and PDF Factory; If you want to do EXE format, recommend "Spring ebook (ebookmaker)", "ebook Edit Pro" and "Zcom Imag magazine Production master" If you want to make a CHM format, that's more, Baidu, a lot of.

b, prepare a subject matter. Of course, with the theme of your website, as far as possible to locate a more popular theme may have more readers, recommended to go to the Baidu list to see what people like to search, you can also go to see Baidu know statistical analysis report and Cnnic Internet report, perhaps you will have more harvest.

2. Start making

A, after the theme is ready, start to make an outline, draw up a catalogue, which is equivalent to your next action plan.

b, and then go to Baidu or Google to collect raw materials. Search is a lot of skills, this step directly determines the quality of e-books and the production of the time to spend, suggested that the webmaster to read the Baidu or Google's help file, absolutely good. Collecting data is the most time-consuming work, but it can be done in a single day. Of course, if you're going to make an excellent ebook, it will take more time.

c, to prepare some promotional articles or links to their website, the next step in the production of e-books inserted into the appropriate location.

D, organize and produce e-books. The software mentioned above is relatively simple and easy to use, and there are a lot of tutorials involved. First of all, in order to be able to give people a deep image and facilitate reading, it is recommended to make a complete catalogue, the necessary layout. If you want to protect your copyright, it is recommended to make a PDF format or prohibit the copying of EXE format. While these are cracked methods, they can still raise the threshold for embezzlement.

3, Release

Find some relevant download stations and forums, can be submitted, e-books and soft text or advertising stickers are different, generally will not be deleted, so just rest assured.

Over, it's so simple. Welcome all webmaster Exchange related experience, my qq:25999665