Controversy in the Whirlpool of everyone express: We are not express company but the crowdsourcing service enterprises

2013, the establishment of all courier in the beginning of this year to obtain tens of millions of dollars in financing, the recent launch of the B-round financing

Tencent Science and Technology Lei Jianping October 20 Report

Recently a time, a name for Everyone Express company quickly became popular, its main slogan is: Work home on the road, by the way to send a courier, but also earn a little extra money. Everyone express in the win a large number of users at the same time, also face serious doubts.

Many people pointed out that "anyone can act as a courier" mode, is contrary to the State Express management regulations. This makes in Henan, Hubei, Shanghai and other place successively outgoing local postal department stop everyone Express business, to everyone express a wake-up call.

For all over the frequent call to stop everyone express Storm, everyone Express CEO She Qin in the acceptance of Tencent Technology interview, everyone Express also very distressed.

"We are not express company, we are crowdsourcing services, is point-to-point in time with the city distribution information platform." Many people just instinctively feel that we are express company. "She Qin said, after so many storms, everyone express in the consideration of changing the company name."

"After explaining our business to the local postal service, they expressed their understanding of us, but they were helpless," he said. "She Qin revealed that everyone express in Henan, Hubei, Shanghai and other fields to provide flowers, cakes and other goods distribution is not affected by the essential.

The reason is that these goods distribution belong to the city's last kilometer life service distribution, and express no direct contact, do not need the relevant license. Not only that, everyone express is ready to increase market input, accelerated expansion throughout the country.

2013, the establishment of all courier in the early this year, after obtaining more than tens of millions of dollars in financing, the recent launch of the B round financing, expect to receive 50 million U.S. dollars financing.

"Stop" simple controversy continues

In recent years, the crowdsourcing mode operation platform has been developed rapidly. In foreign countries, doordash,instacart,postmates,taskrabit and other enterprises are popular. In the domestic, to everyone express the head of the crowdsourcing platform is also developing rapidly.

Everyone express polymerization boutique purchase, purchase and life products (flowers, cakes, coffee, food, etc.) transport services such as information, through the LBS technology to achieve regional and aging positioning, supporting the public package services, for the sharing of resources to provide the feasibility of fragmentation.

Support Everyone express the core is free courier, but it is not subordinate to everyone express, just through everyone express to have the needs of people to provide services. These free couriers have several major features:

If there is a fixed work, just the use of leisure time, the choice of their own side express and with the process of the people, the freedom of access to work time, freedom of return, can use the time off, travel time, leisure time to decide whether to pick up, delivery.

Everyone express in essence and drop a taxi, easy to use the car, e generation driving these patterns similar, drop does not own a taxi driver, easy to do not have private cars, e generation does not have those who drive, but all through the platform to integrate these social idle resources.

In all express platform, customers as long as the download application, fill in relevant information to complete registration procedures, you can send things on the way to earn express fee, can also send goods through the platform. As an intermediary platform, everyone can receive a commission from the Courier.

She Qin to Tencent Technology, everyone Express is an Internet enterprise, borrow Internet crowdsourcing mode for consumers to provide purchasing services. Many people ask whether the courier is express Company, is not aware of this model.

Relative Express business, everyone express to take measures to ensure the safety of goods distribution, such as strengthening the distribution process management and free courier qualification Audit, distribution on each step of the process of strict audit, consignor shipments to upload photos for review.

The courier must also take photos after receiving the goods. In addition, the free courier audit, in addition to uploading personal credit cards, identity cards and other information, but also must be online learning and answer the correct test content to "induction."

However, everyone express this model is too new, easy to cause controversy, the reason is that goods safety, information security, public interest can not be flawed, free courier also because of business and express some conflict, no relevant documents suspected of violating the suspect.

A person in the industry said that the current new industry, new industries, the traditional regulatory model encountered challenges, and the new regulatory model and the industry order has not formed, this is the current Internet industry and the traditional industry, regulatory departments of the core of the conflict.

In many to stop the storm, everyone express further strengthen the free courier credit Rating management, to its personal integrity to make multidimensional evaluation, enhance the free courier violation costs.

"Controversy" moves forward to speed up the rodeo

Despite the ongoing controversy, everyone express is still fast forward. By the end of July this year, everyone Express announced that the national platform on the size of 12 million members, free courier for 7 million people, daily production orders tens of thousands of single, covering 130 cities.

She Qin recently in Chengdu, a meeting revealed that everyone express integration information mainly includes three aspects, the first free courier to help users with the process of the designated items, the second free courier to help purchase things, the third is free courier to help agent a certain thing.

Everyone express do some traditional express company can not do things, such as open flower distribution, flowers need to quickly arrive, everyone express can have this fast. Now everyone express also do cake purchasing, and afternoon tea purchasing, and queuing of food purchasing.

"I was a human courier initially failed, I did four years before making such a product." "She Qin in the logistics industry has many years of experience, has been exploring new distribution mode, he thought that everyone Express is a new mode of conversion."

That is, everyone express the use of large free courier group, let consumers entrust free courier to help them purchase something. Everyone express to do is committed to the whole process of visualization, and can track the free courier trip to protect the courier safety. The platform also freezes the free courier bank Card as the commodity's capital to protect the goods safety, only after receiving the arrival will thaw.

She Qin thinks, everyone express this kind of public package service also can reflect social value. He said to Tencent technology, in Chengdu High-tech zone a white-collar work when Dad suddenly heart attack, he sent a purchase demand behavior, then there is a free courier to help him buy medicine, but also burned the boiling water to let Dad eat, this person came home very moved, and free express people into good friends.

Although everyone express encounter to stop the storm, but the type of everyone express pioneering company has emerged, Jingwei recently invested in a class of everyone express company, rumors of Sequoia is also seeking similar companies. This makes everyone express must be fast, faster to seize market share.

At present, everyone express the use of free Courier team, for the meal sent to the market to launch another client: meal delivery, the main face of business orders, pushed to have the qualification and equipment free courier, and ready to access Amoy Point, Baidu Group buy, hungry Mody platform.

Everyone express the platform of Free Courier as the platform's core assets and moat, consider better service free courier, these free courier in the platform to rob a single more, get more points, to other places can get more favorable merchandise discounts.

In addition, everyone express earlier this year has received more than tens of millions of dollars in financing, and recently launched a new round of the B-round financing plan, the amount of $50 million trillion, She Qin already in close contact with some domestic investment institutions.

She Qin to Tencent Technology, everyone express hope that early access to financing, is hoping to get more ammunition before the arrival of capital winter. Once the industry is similar to the stalemate in the taxi industry, everyone express must have enough capital to compete against opponents.

She Qin Another consideration is that everyone express is a company set up time is not long, need enough to push the team to help promote the platform, if necessary, these promotional staff will become free courier, to help everyone express delivery of goods.

Everyone express bigger idea is that the platform has a variety of skills of free courier, good service these free courier, these people can not only provide distribution services, but also provide similar maintenance, driving and other services, everyone express will be a larger platform.