Controversy over the title of "Xinyang Maojian" as a tea enterprise

Competing with the homes of many celebrities, "Xinyang Maojian" public brand was registered as "Xinyang Maojian Group" News, immediately aroused widespread concern, many local tea enterprises not only refused to participate in "Xinyang Maojian Group" unveiling ceremony, and whether it really solve the tea industry dilemma and other issues expressed doubts. Prior to that, China's most authoritative evaluation organization, Zhejiang University card Agricultural brand Research Center in the "Chinese tea Regional public brand value assessment", "Xinyang Maojian" public brands to 4.571 billion yuan in the third place. And this has become the local tea enterprises between the "infighting" fuse. "Public brand resources belong to everyone, should not be a monopoly." "In fact, the brand value of Xinyang Maojian is out of touch with the market," said the head of tea enterprise, who declined to be named, on 19th, in an interview with the Chinese news agency. In contrast, Xinyang Maojian public brand competition for many farmers is not so important, the farmers interviewed said they are more concerned about the market for tea, whether to bring them money is the most important. "Every spring picking is not a person. "Xinyang Shihe District farmers Dong Li said. She is most looking forward to "Xinyang Maojian Group" Set up can solve the "shortage of tea workers" problem. However, a local tea enterprises or a one-win Xinyang Maojian "title right" and renamed "Xinyang Maojian Group." This is also China after Anxi Tieguanyin Group, Yunnan puer Tea Group, Sichuan Tea industry group and so on to prove the brand name of tea enterprises. "Xinyang Maojian Group" is one of China's tea industry hundred enterprises in Henan Xinyang Yun Tea Group Co., Ltd. (hereinafter referred to as Yun), the company in January this year under the approval of the Industrial and Commercial Bureau of Henan Province renamed to set up, once caused local tea enterprises dissatisfaction. "Public brands have thresholds, not everyone is capable of owning them," he said. Wang Qing, the executive vice president of China Tea Circulation Association, said in an interview with the Chinese news agency that the competition should allow some of the leading enterprises with the necessary conditions to authorize the use. "Yun" chairman Chen Shiqiang said that in the past, Xinyang Maojian tea production process exists in the product quality standards are not uniform, market chaos, poor publicity, disorderly competition and other deep-seated contradictions. This is to "Xinyang Maojian" This public brand resources for the link, the tea brand unified to "Xinyang Maojian" brand up, to promote the tea industry chain development and integration, to open up the Chinese tea sales channels, to achieve the tea farmers, tea enterprises and the total win. In fact, the fight over public brands is much more than that in China. This is in Henan Province Business Economics Association executive vice president and Secretary-General Song Xiangqing, the public brand controversy, should put the mentality of the horizon, not only to see the immediate economic benefits, should be more from the consumer point of view, less fighting and game. A well-known local tea company, once involved, has also changed its mind, and the head of the business said, "Do what you do right now." Finish）