Convenient shopping and eating facilitates application access to IP

The drama survey shows that if your app gets your IP address and can get better information and content, then most users won't mind telling their IP address. But only 53% of users are willing to do so, according to Jiwire, a market-research firm. Among people over the age of 34, that percentage rose to 60%.

When shopping and eating, users are more willing to disclose their location information to facilitate the understanding of the surrounding business offers.

It is the days of summer vacations in Europe and the United States, with 52% of respondents predicting that they will use their mobile devices more frequently than last year.

The survey also showed that users are most concerned about the "Sales and marketing information" of nearby businesses, which overrides the "User Rating", "Product information", "whether there is goods" and "coupons" ranked first.

There is a slight divergence in distance. 29% of respondents said they wanted to accept sales and promotions for their 1-mile radius, but 24% also wanted to run 10 miles to buy things if they were attractive enough.

In the notification mode, 38% users want to get promotional information through the mail, 22% users want to browse through the site to obtain information, only 19% users choose to use the "mobile application" to obtain information. "SMS" only received 2% votes. Although the mail is still the most widely accepted way for users, in the 2011 Q1 survey, the Mail received 52% of the vote, the decline was significant.

92% users each month at least one local transaction/group purchase, 78% users per single amount less than 50 U.S. dollars.