COO Chen LIPEO: a truly global company

Fast road network December 23 News (reported Wang Pei) in the recent Haikou International Convention and Exhibition Center held in the 2014 "China games industry Annual Meeting", the COO Chen Lipeo for "Large IP applications and towards globalization" made a keynote speech. In the acceptance of the speed network interview, he put the travel family for the application of large IP, how to achieve the "global Company" layout made a detailed interpretation.

The idea of the tour family for IP

In today's hand travel industry, we are more important IP, the tour is also so, different from today's market to consume IP primarily (both using existing IP), the family of the idea of IP application is not the same. In Chen Lipeo's view, the generation of IP mainly has several ways, such as in the production and manufacturing process. Like the tour of the "Goddess of the alliance" in the domestic page tour users already have 2.1 to 230 million, plus the total number of users to go through 250 million, in the game industry has become a well-known game IP.

On the other hand is like the "three-body" Such IP, the tour will take the full copyright of the way, the follow-up through the coordination of IP so that the IP more deeply rooted. Take full copyright IP when the tour will also be considered in several aspects: 1, with distinctive characteristics of the characters, 2, interesting stories, 3, values.

The idea is that with longer time to develop IP, rather than speculative, the establishment of the tour group is also in order to promote the big IP strategy. Chen Lipeo that the game and the film is in fact independent of the two individual exchange of the process, the eyes of the tour is not simply put on the game, more is the hope that through the "Formation of IP" derived greater brand value, such as the comic, Disney and so on. Recently for the "three-body" and "Goddess of the Union" are also talking about authorization, such as theme amusement park.

The use of large IP will be the next three years to five years to do things, all the other things in the focus on IP issues to promote.

The singing decline and bullish of the page tour market

When talking about the page tour market can not do this topic, the rapid network found that although many people are singing in the decline of the page, but through the recent release of the "2014 China Game Industry Report" shows that 2014, China's web game market sales revenue of 20.27 billion yuan, a 58.8% increase than 2013. 2014 's Chinese web game market share reached 17.7%, up 2.3% from 2013.

And the tour as a page to start a research and development company, is now a stable page tour research and development of three, but now also extended to the hand tour, platform, overseas, distribution and other fields. In Chen Lipeo's view, each new technology, the process has made the number of game users more and let the game become more convenient. From the end of the tour to the page, hand tour, in fact, are in the game to adapt to different scenes, now the market share of the page tour is more concentrated not shrinking.

And the tour is through the page in the field of funds, research and development and other aspects of accumulation, its page tour "Goddess of the alliance" in the entry overseas market, has achieved great success, to the travel clan "to become a global company" created an opportunity.

How to achieve globalization

Through the data speed of the travel network found that the travel network, "goddess of the League" page tour in the overseas market, 8 months to achieve overseas million, the December, the goddess of the League of the Hand tour also made good results overseas. Chen LIPEO estimates that the nation's overseas earnings this year could account for 30% of the overall flow.

The goal, however, is for the next two years to be twice times more than the domestic game market. The algorithm to achieve this goal is that the entire game market overseas in all types of games added together is 4 to 5 times times the domestic, if you want to become a global company, the product has the characteristics of globalization, then the foreign market income should be at least twice times the domestic.

In Chen Lipeo's view, a truly global company with a revenue component that is consistent with the overall revenue share of the global gaming industry, and the COC, which is now closer to that goal, is now ranked the top of the global platforms. But the domestic hand swims the product from the subject matter, the production standard and so on aspect, actually mostly stays in the 1.0 stage, "The Goddess Union" is at 1.5, the Tour clan in next year will launch a real meaning 2.0 stage product, carries on the globalization promotion.

Today, the Rangers are recruiting some people from overseas backgrounds to do some research on a number of market-specific markets such as Western Europe and the United States, Turkey and Brazil, from user characteristics to payment to consumption habits. Through this "Business Intelligence department" research, support the operations team to make decisions.

Finally, Chen Lipeo revealed that in the next year's overseas distribution, the nomads will have at least one page tour and one hand tour each quarter. and the establishment of the Research and Development Center in Nanjing, it is more biased to do some mild games, the company as a whole from heavy to light will also have a plan.