COO Shanhai: and Ctrip business difference complementary together big cake

Absrtact: Udunder CEO (middle), COO Hai Feng (left), CFO Yang Jiahong (right) in the Nasdaq scene photo May 8, Beijing time this evening, passers-by landed on Nasdaq, stock trading code for the tour, opening 9 U.S. dollars, and the price is flat

Udunder CEO (middle), COO Hai Feng (left), CFO Yang Jiahong (right) in the Nasdaq scene photo

May 8 News, Beijing Time this evening, passers-by landed on Nasdaq, the stock trading code for "TOUR", opening 9 U.S. dollars, and the issue price flat. Before the pan, Tencent Technology telephone link cattle. In the half-hour line, the CEO, Shanhai and CFO, Yang Jiahong The questions about the competitive situation in the online tourism market and the prospects for the development of the pedestrian cow.

and Ctrip business difference complementary together big cake

Talking about Ctrip as an investor on the 15 million dollar investment, at Pier Tak, said that the entire Chinese leisure tourism market, including the entire online tourism market space is very large, last year, the entire Chinese leisure tourism market is nearly 400 billion, online penetration rate is about 7.7%, offline to the offline customer transfer, is a very obvious trend.

At the business level, there is a difference and complementary relationship between Ctrip and the cattle. The first is the way cattle in the business above more focus on outbound travel, now more than 70% products in outbound travel above, Ctrip is a domestic tour. We are mainly leisure tourism customers, Ctrip is mainly more business traveller customers; In the product type above, we are the first in line with the group tour, Ctrip in the proportion of large number of self-help travel; product production and procurement this way, more than 3,000 more than the company to ensure the competitiveness of products, Ctrip more own production of their own sales. Through such a number of differences above, the business there are obvious differences in complementary, so the pedestrian and Ctrip is not a direct competition relationship, but together with the online tourism this cake bigger.

Mobile end growth has accounted for turnover 30%

Shanhai said that the way cattle last year is slowly increasing investment in wireless, now wireless growth is very fast. From the original last year only 5%, to the present April to 30%, wireless after the advent of consumption patterns have been greatly changed, the passers-by for wireless very optimistic, mobile itself and tourism is the perfect combination. Now, the cow in the wireless app has launched a very important function, that is, the special time to sell, some discount things through the wireless app to push out.

Future cattle plan to expand more cities, so that more people in China through the furcated booking, now only 64, the future hope that within 2-3 years can expand to 200, or even 300, 2 line 3 line 4 line city. In addition, the cattle will strengthen online and offline services to better improve the customer experience.

BAT flagship standardized products, passers-by in the model has the advantage

Bat into the online tourism market, what is the pressure on the bull? Faced with this problem, the Pier de said that the market has great potential, the first advantage of the cattle can be maintained and expanded, for the future continued to increase greatly to promote. Passers-bull in such a good industry, occupy a good position, is next to have a better development;

Second, bat cut to the online tourism, mainly or standardized products, and tourism is a OTO, is a high customer price products, or need offline services. Online tourism This industry is the traditional leisure tourism products from the line down to the line, this model is created, it can be said that this is a pedestrian cow model, passers-by in this inside or have a very good first-hair advantage.

Continue to use merchant mode self-help tour to follow up the resources

On the issue of ox interest rates, the passers-by said that they would continue to focus on retail products. At present, the main road to take with the travel agent procurement products This way, the retail products by wholesalers and retailers to share, relatively direct to do upstream products to do "wholesale", the pedestrian's gross margin is relatively low. But in the Pier de said that the cattle will pay attention to retail this piece, passers-by in the regiment this piece. Products are divided into 2 categories, one is with the group tourism, a kind of self-help tours. The future of self-help tour will be slowly with the resources, with the hotel is more cooperation. The team will continue to work with the supplier on this side. The bull is actually a platform for selling products directly, production or supply.

Sheng added that the model is actually a (MERCHANT) model with very good cash flow. It can be seen that the cash flow is always positive, this is the passers-by and the other OTA is very large a difference.