COO Shoshi Arc Analysis of Australia yogurt industry globalization Strategy

A few days ago, Australia excellent dairy industry (China) Co., Ltd. COO Shoshi, said that Australia is about to start a new global strategy, which does not exclude the possibility of marking and the launch of a global spokesperson.　　Industry insiders believe that, with the Australian excellent global industrial chain integration, its original single origin of high-end quality claims has become an obstacle to the promotion of Australia, the brand remodeling is indeed imminent. It is reported that Australia Excellent Dairy Co., Ltd. (01717.HK) is listed in Hong Kong, a professional high-end dairy food company, its holding Australia excellent dairy industry (China) Co., Ltd., Hyproca Dairy Group BV, CBM B.V. And other companies, Australia excellent in the global production, Research and sale of infant food, adult food, base powder, cheese, butter and so on, its own capacity, Kabrita and other famous infant food brands.　　Australia's CBM company's milk powder is sold in more than 25 countries worldwide. (Attached: Australia excellent CBM company Global sales map) Shoshi Arc said that Australia excellent product independent research and development and technological innovation, has a brand of product formulation intellectual property rights, adhere to the "Global industrial chain Integration and innovation" business model.　　Australia and the various forms of strategic integration of the Southern Hemisphere's most outstanding dairy industry chain resources, the establishment of HYPRACA, Australia, the European Union and other global high-quality resources as a supplement to the upstream industrial chain system. In Australia excellent product showroom, the collection of Australian excellent products of all historical stages. From the product packaging clearly can be seen, Australia excellent products from foreign well-known dairy companies: The Australian century Dairy enterprises Tatura Tarua, France Nordy Beo Nutribio, the Netherlands Century milk Enterprise Sea Punoke.　　Shaw always said, one of the hypraca under the jurisdiction of the company, Tatura and Connaught Pak-ou mainly for Australia to provide OEM business, Australia excellent adherence to higher standards of nutritional safety, the sale of products in China all in line with Australia and EU standards.　　o Excellent COO Shoshi arc, Australia in the global promotion will uphold three basic principles: products in the world-products adhere to high-quality, high brand, high value positioning, adhere to the European Union, Australia and other international milk source, adhere to the global research and development, product structure from the brand and OEM products. Market in the global-Australia excellent integration of global mature market and emerging market resource advantages, to achieve resource platform sharing.　　On the basis of the steady infiltration of mature market, actively expand emerging markets. Brand in the global-Australia in the global implementation of multi-brand strategy, around Allnutria, Ausnutriakabrita brand, such as the global promotion, to maintain its leading position in the market segments.